{"id":1570,"date":"2025-06-16T13:56:31","date_gmt":"2025-06-16T18:56:31","guid":{"rendered":"https:\/\/franzy.com\/blog\/?p=1570"},"modified":"2025-07-22T14:03:34","modified_gmt":"2025-07-22T19:03:34","slug":"how-to-attract-high-quality-franchisees-for-your-franchise-business","status":"publish","type":"post","link":"https:\/\/franzy.com\/blog\/how-to-attract-high-quality-franchisees-for-your-franchise-business\/","title":{"rendered":"How to Attract High-Quality Franchisees for Your Franchise Business"},"content":{"rendered":"\n<p>If you have leads considering becoming franchisees in your business, then firstly, congratulations. Attracting franchisees is no walk in the park. But, a word of warning: not all prospects are qualified for the job, and focusing on the volume when it comes to leads can be a fool\u2019s errand.<\/p>\n\n\n\n<p>I cannot stress enough the importance of focusing on quality over quantity. You want franchisees who are a good fit and will continue to provide you with returns for years on end.&nbsp;<\/p>\n\n\n\n<p>So, how do you attract high-quality franchisees to your business?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some franchises will seek out franchisees with industry-specific experience, while others focus more on personalities that fit the brand culture. Either way, it\u2019s essential to clearly detail this in your marketing and recruitment efforts.<\/li>\n\n\n\n<li>Make sure potential franchisees have a clear idea of the expectations and details of the agreement. Disillusioned franchisees won\u2019t last.<\/li>\n\n\n\n<li>Avoid certain behaviours, such as being overly salesy, as they can push high-quality franchisees away from your business.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Qualities to Look for in Franchisees<\/h2>\n\n\n\n<p>Successful franchisees should be informed and totally invested in not only their own success, but that of the brand.&nbsp;<\/p>\n\n\n\n<p>Before diving into specific traits, it&#8217;s helpful to distinguish between hard and soft skills. Hard skills are teachable, measurable abilities such as financial literacy or operational know-how. Soft skills, on the other hand, are interpersonal or character-driven traits, like communication or resilience. Let\u2019s take a closer look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hard Skills for Franchisees<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Financially Ready&nbsp;<\/h4>\n\n\n\n<p>You don\u2019t want franchisees who will struggle from day one. You want someone who understands that they are making an investment and are willing to work to earn a return on that money. <a href=\"https:\/\/franzy.com\/blog\/category\/purchase-process\/\">Purchasing a franchise<\/a> is an expensive venture, so it\u2019s important to make sure that potential franchisees have the financial means to invest.<\/p>\n\n\n\n<p>Financial readiness means more than just having savings. You should also look at a prospect&#8217;s unencumbered (i.e., liquid and not tied to other debts) capital. Additionally, high-quality franchisees must be able to secure financing or have pre-approval from lenders. Their initial investment will also go beyond the <a href=\"https:\/\/franzy.com\/blog\/franchise-fees\/\">initial franchise fee<\/a> and should cover ongoing working capital requirements to support the business during the ramp-up.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Business Experience<\/h4>\n\n\n\n<p>While not always a deal-breaker, prior business experience, especially in management or operations, is a significant asset. Franchisees will be managing a team and handling all of the day-to-day operations of their unit, so it makes sense to look for prospects with some experience in leadership roles.<\/p>\n\n\n\n<p>Even if your <a href=\"https:\/\/franzy.com\/blog\/scalable-franchise-business-model\/\">business model<\/a> is designed for first-time owners, candidates with business acumen tend to ramp up faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soft Skills for Franchisees&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">An Ability to Follow Systems<\/h4>\n\n\n\n<p>One of the major differences between <a href=\"https:\/\/franzy.com\/blog\/franchise-vs-independent-business\/\">franchises and independent businesses<\/a> is that franchisees must respect your brand standards and follow your proven business model and systems. They are not going out on their own, so it\u2019s important to make sure they can follow the rules and stick to the systems you have in place. An ideal franchisee trusts your processes and doesn\u2019t deviate from them. That\u2019s not to say they won\u2019t have ideas or improvements over time (those are great), but they need to respect the foundation they\u2019re building on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Strong Communication Skills<\/h4>\n\n\n\n<p>A good franchisee knows how to listen, ask questions, and work with people, whether that\u2019s their team, their customers, vendors, or you as the franchisor. If they can\u2019t communicate clearly, they\u2019ll struggle to build a successful business, regardless of the experience or capital they bring to the table.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A Long-Term Mindset<\/h4>\n\n\n\n<p>High-quality franchisees are in this for the long haul. The average <a href=\"https:\/\/franzy.com\/blog\/franchise-agreement\/\">franchise agreement<\/a> lasts for 5 to 10 years, so you definitely don\u2019t want prospects looking for a quick payday. They should understand that success won\u2019t happen overnight and that owning a franchise is a serious commitment. Look for franchisees who seem committed to the brand and have a solid 5-year plan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Leadership Abilities<\/h4>\n\n\n\n<p>One of the biggest mistakes I see franchisors make is treating their franchisees like employees. The fact of the matter is that franchisees are essentially owners of their unit. They must be able to inspire and manage staff, navigate unique challenges, and lead their unit. Strong leadership is often what separates struggling units from high-performing ones.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Resilience<\/h4>\n\n\n\n<p>Franchise ownership is no cake walk. Setbacks will happen. Markets change. Employees quit. But high-quality franchisees have the mental toughness and adaptability to weather these challenges without losing momentum. Resilience is often the \u201cX factor\u201d that keeps a business alive during tough periods.<\/p>\n\n\n<div class=\"gb-container gb-container-616c25b7\">\n<div class=\"gb-container gb-container-2df010df\">\n\n<h4 class=\"wp-block-heading has-text-align-center\">Want Franchising Insights Straight To Your Inbox?<\/h4>\n\n\n\n<p class=\"has-text-align-center\">Sign up for our free email newsletter. It&#8217;s a 5-minute read once a week to help you level up on the franchising industry.<\/p>\n\n\n\n<div class=\"wp-block-buttons franzybutton is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/franzy.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Me Up<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Top Strategies for Attracting High-Quality Franchisees<\/h2>\n\n\n\n<p>Now that I\u2019ve discussed what qualities and skills to look for in your franchisee prospects, let\u2019s dive into some of the best ways to attract top-tier talent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Define Your Ideal Candidate<\/h3>\n\n\n\n<p>This step can\u2019t be skipped. If you don\u2019t know what you\u2019re looking for, how can you attract the right people? Also, keep in mind that knowing your ideal franchisee means also recognizing who isn\u2019t the right fit. Are you looking for people with prior industry experience? Or is your model built for someone with zero background but the right attitude and hunger to succeed?<\/p>\n\n\n\n<p>Make a list of qualities you want and don\u2019t want. This will shape your recruitment process and make your vetting process way more efficient down the line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Clarify What Sets Your Franchise Apart<\/h3>\n\n\n\n<p>Your enterprise is not just competing with other businesses but also with other franchise opportunities. Your ideal franchisee might be weighing three or four different options at once. So what makes yours stand out?<\/p>\n\n\n\n<p>Here are some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profit potential and unit economics<\/li>\n\n\n\n<li>Unique operational systems<\/li>\n\n\n\n<li>Brand mission or community impact<\/li>\n\n\n\n<li>Your support systems and training<\/li>\n\n\n\n<li><a href=\"https:\/\/franzy.com\/blog\/technology-tools-for-franchisors\/\">Tech stack and tools you provide<\/a><\/li>\n\n\n\n<li>Territory exclusivity<\/li>\n\n\n\n<li>Market demand and growth<\/li>\n<\/ul>\n\n\n\n<p>Be specific here. \u201cWe care about our franchisees\u201d means nothing. Instead, demonstrate how you support them and outline what you do differently from competing opportunities.<\/p>\n\n\n\n<p>Make sure your competitive advantages are easy to find and even easier to understand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Build a Strong Franchise Recruitment Website<\/h3>\n\n\n\n<p>How are prospects going to know you offer franchise opportunities if you don\u2019t have a franchise-specific website?<\/p>\n\n\n\n<p>Your franchise website is one of your most powerful tools. It\u2019s often the first impression someone will get of what it\u2019s like to be a part of your brand. If it\u2019s clunky, vague, or outdated, you\u2019re going to lose serious candidates before they even get on a call with you.<\/p>\n\n\n\n<p>Here\u2019s what your site should have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear overview of your franchise opportunity<\/li>\n\n\n\n<li>A breakdown of costs and investment range<\/li>\n\n\n\n<li>Day-in-the-life info or sample operations<\/li>\n\n\n\n<li>Franchisee testimonials and success stories<\/li>\n\n\n\n<li>An FAQ section that answers common questions<\/li>\n\n\n\n<li>Simple CTAs to apply or book an intro call<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create Targeted Marketing Campaigns<\/h3>\n\n\n\n<p>Instead of blasting your opportunity to everyone with a pulse, zero in on the people who are most likely to be a good fit. This allows you to put your marketing resources to good use and maximize your ROI.<\/p>\n\n\n\n<p>Use a mix of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid social (LinkedIn, Facebook, even Instagram works for some concepts)<\/li>\n\n\n\n<li>Organic SEO<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchise platforms (like <a href=\"https:\/\/franzy.com\/\">Franzy<\/a>) that help you connect with qualified leads<\/li>\n\n\n\n<li>Lookalike audiences based on your top-performing franchisees<\/li>\n\n\n\n<li>Retargeting ads for people who visit your site<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s also worth setting up marketing automation to nurture leads who aren\u2019t quite ready yet. A solid email marketing drip campaign with valuable content can go a long way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Gather Testimonials From Existing Franchisees<\/h3>\n\n\n\n<p>One of the best ways to build trust is to capitalize on your existing franchisees. It\u2019s one thing for you to say your brand is great; it\u2019s another to hear it directly from a current franchisee who has had a good experience with your company. If possible, I recommend using video testimonials, but even brief written quotes accompanied by a photo can be effective.&nbsp;<\/p>\n\n\n\n<p>Ask your franchisees to speak honestly about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why they chose your brand<\/li>\n\n\n\n<li>What the onboarding process was like<\/li>\n\n\n\n<li>How the support has helped them<\/li>\n\n\n\n<li>Any financial or lifestyle wins they\u2019ve experienced<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Create a Two-Way Evaluation Process<\/h3>\n\n\n\n<p>Here\u2019s a big one: stop thinking of recruitment as one-sided. Of course, you\u2019ll need to convince prospects to invest in your brand, but you don\u2019t want to offer the opportunity to anyone who knocks on your door.<\/p>\n\n\n\n<p>You should be digging deep to find a mutual fit. Require potential franchisees to attend a discovery day, complete a self-assessment, and participate in multiple interviews. Ask reflective questions like: \u201cWhy do you want to run a business?\u201d or \u201cWhat does success look like for you in 3 years?\u201d<\/p>\n\n\n\n<p>On your end, show them your training, let them meet real franchisees, and be transparent about expectations. This approach shows you&#8217;re selective and builds trust. Selling a franchise is not the same as hiring a new staff member. You are partnering with the franchisee, so both sides should click.<\/p>\n\n\n\n<p>A good quality candidate is evaluating you just as much as you\u2019re evaluating them. When you demonstrate that you\u2019re selective, you\u2019ll attract higher-caliber franchisees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Provide Support That Sets Franchisees Up for Success<\/h3>\n\n\n\n<p>If the extent of your support is a simple PDF document, don\u2019t expect rockstar operators to sign up.<\/p>\n\n\n\n<p>Showcase how you invest in franchisee success. This is where your <a href=\"https:\/\/franzy.com\/blog\/how-to-develop-a-franchise-operations-manual\/\">franchise operations manual<\/a> should shine.<\/p>\n\n\n\n<p>Support can include the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Initial training that includes classroom sessions and on-the-ground experience<\/li>\n\n\n\n<li>Ongoing field support, including regular check-ins and performance reviews<\/li>\n\n\n\n<li>Marketing support, like local campaign templates and lead-gen guidance<\/li>\n\n\n\n<li>Technology like CRM systems, POS software, or analytics dashboards<\/li>\n\n\n\n<li>Access to a franchisee support network or community platform<\/li>\n<\/ul>\n\n\n\n<p>Candidates want to know how you\u2019ll help them succeed. Make your support systems as detailed and visible as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Be Transparent and Honest<\/h3>\n\n\n\n<p>Transparency is a pillar of any business relationship. Don\u2019t sugarcoat. Instead, be genuine and honest about what running a unit will look like.<\/p>\n\n\n\n<p>Tell them what\u2019s hard. For example, if seasonality affects revenue, let them know. If breakeven typically takes 9 months, explain why. Share your data openly.&nbsp;<\/p>\n\n\n\n<p>Transparency also means owning mistakes. For example, \u201cWe\u2019ve updated our training program based on feedback from last year.\u201d&nbsp;<\/p>\n\n\n\n<p>Glossing over the details and overglorifying the franchise will push good prospects away.&nbsp;<\/p>\n\n\n\n<p>What attracts them? Letting them know exactly what they\u2019re signing up for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Highlight Your Brand Culture<\/h3>\n\n\n\n<p>If you\u2019ve got a positive, high-performance culture, don\u2019t keep it a secret. A strong company culture is a major selling point.<\/p>\n\n\n\n<p>Show off how your team collaborates and how feedback is actually used to make improvements. Are you quick to reply to emails? Are your franchisees singing your praises in testimonials? Do your discovery calls feel like a real conversation, not a pitch? These are all points you should hit on throughout the franchise purchase process, and they can be a magnet for high-quality franchisees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Work with a Franchise Broker<\/h3>\n\n\n\n<p>Franchise brokers are essentially matchmakers between franchisors and potential franchisees. They help you expand your reach and pre-screen candidates. However, not all brokers are created equal. Many prioritize commissions and may not actually bring you top-quality candidates.<\/p>\n\n\n\n<p>When dealing with brokers, I recommend caution. Ask about their track record in your industry, how they screen candidates, and whether they provide support beyond the initial introduction.<\/p>\n\n\n\n<p><a href=\"https:\/\/franzy.com\/blog\/franchise-broker\/\">Brokers<\/a> can help you connect with leads, but they\u2019re not a magic bullet. Some are great, while others are just hustlers working on commissions.<\/p>\n\n\n\n<p><strong>Red flag<\/strong>: If the broker is simply tossing every lead your way without curation, it\u2019s not worth your time (or money!).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.franzy.com\/\">Franzy<\/a> is the best alternative to franchise brokers. We offer a more transparent and unbiased data-driven approach to connecting with serious franchisee candidates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Pushing High-Quality Franchisees Away (and How to Fix It)<\/h2>\n\n\n\n<p>Let\u2019s be real. Sometimes, the reason you\u2019re not attracting great leads is\u2026 you. Or your system. Here are a few common reasons you may be deterring quality leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overly Aggressive Sales Tactics<\/h3>\n\n\n\n<p>If you sound desperate or pushy, serious candidates will start to hear alarm bells. Nobody wants to be \u201csold\u201d into a long-term business decision.<\/p>\n\n\n\n<p><strong>Bad example<\/strong>: \u201cIf you don\u2019t sign this week, you\u2019ll lose your spot.\u201d<\/p>\n\n\n\n<p><strong>Better<\/strong>: \u201cTake your time. This is a big decision. We\u2019re here to answer all your questions.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of Clarity Around Costs or Support<\/h3>\n\n\n\n<p>It shouldn\u2019t be difficult for prospects to get information about the franchise. If your information is unclear or unorganized, they will likely move on to a different brand.<\/p>\n\n\n\n<p><strong>Bad example<\/strong>: A vague brochure with no real breakdown of costs or what\u2019s included.<\/p>\n\n\n\n<p><strong>Better<\/strong>: A downloadable investment overview + FAQ + onboarding calendar + support chart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Franchisee Experiences<\/h3>\n\n\n\n<p>Chances are, serious prospects will talk to your current and past franchisees. If your past franchisees have not had a good experience with your brand, it\u2019ll likely prevent new ones from signing on.<\/p>\n\n\n\n<p><strong>Bad example<\/strong>: \u201cI didn\u2019t hear from the franchisor for months after signing. I felt completely on my own.\u201d<\/p>\n\n\n\n<p><strong>Better<\/strong>: \u201cThe support team checks in regularly, and I always know who to call when I need help. It actually feels like a partnership.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Weak Online Presence<\/h3>\n\n\n\n<p>Your website, social media, and online reviews are often a candidate\u2019s first impression of your brand. If your brand\u2019s online presence is outdated, it raises questions about how you run the rest of the business.<\/p>\n\n\n\n<p><strong>Bad example<\/strong>: A clunky website with broken links and a blog that hasn\u2019t been updated since 2019.<\/p>\n\n\n\n<p><strong>Better<\/strong>: A clean, up-to-date website with founder videos, franchisee testimonials, and a clear call to action for interested candidates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Data to Improve Your Recruitment Process<\/h2>\n\n\n\n<p>If you\u2019re not tracking your sales funnel, it\u2019ll be impossible to improve.<\/p>\n\n\n\n<p>Too many franchisors rely on gut feeling instead of hard data. Data helps you spot patterns and identify potential bottlenecks.<\/p>\n\n\n\n<p>Also track time-to-close, lead source performance, and drop-off points in your funnel.&nbsp;<\/p>\n\n\n\n<p>Start by answering these questions:<\/p>\n\n\n\n<p><strong>Where are your best leads coming from?<\/strong><\/p>\n\n\n\n<p>If you notice that something is working, stick with it and follow through with more energy. As obvious as it sounds, the opportunity cost of not capitalizing on a successful campaign is very high.<\/p>\n\n\n\n<p><strong>What\u2019s your conversion rate at each step?<\/strong><\/p>\n\n\n\n<p>Understanding this element of your funnel will be vital to your success. It can also point you to somewhere where you are not achieving your target.<\/p>\n\n\n\n<p><strong>Which marketing messages are getting the best responses?<\/strong><\/p>\n\n\n\n<p>A\/B test your messaging. Tweak your landing pages. Look at time-to-close metrics. These are all things that need to be looked at to ensure you are working at your efficient best.<\/p>\n\n\n\n<p>Engagement increases demand in the long run. Also, don\u2019t expect immediate results from demand generation tactics. That\u2019s not how it works! When it comes to marketing, results usually come in months, rather than days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Quality Over Quantity Matters in Franchising<\/h2>\n\n\n\n<p>Ten engaged, profitable, values-aligned franchisees are better than fifty who are not invested in your business model.<\/p>\n\n\n\n<p>I know better than anyone how tempting it can be to chase every inquiry, but that\u2019s how weak systems break. Instead, prioritize finding franchisees that fit your brand.<\/p>\n\n\n\n<p>In general, when you focus on finding quality franchisees, you\u2019ll get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better unit economics<\/li>\n\n\n\n<li>Stronger brand consistency\u00a0<\/li>\n\n\n\n<li>Fewer internal disputes<\/li>\n\n\n\n<li>More engaged operators who stay longer and grow faster<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Attract Better Franchisees?<\/h2>\n\n\n\n<p>At <a href=\"https:\/\/franzy.com\/\">Franzy<\/a>, we help you connect with serious and qualified franchisees who match your brand values and long-term goals. When you <a href=\"https:\/\/franzy.com\/onboarding\" data-type=\"link\" data-id=\"https:\/\/franzy.com\/onboarding\">choose Franzy<\/a>, you\u2019ll get smart tools and data built for franchisors who want to grow the right way without the pressure or commission-driven pitches.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Set clear expectations for your potential franchisees and clearly detail your target customer in your recruiting and marketing efforts<\/p>\n","protected":false},"author":5,"featured_media":1571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchising-your-business","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1570"}],"version-history":[{"count":1,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts\/1570\/revisions"}],"predecessor-version":[{"id":1572,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts\/1570\/revisions\/1572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/media\/1571"}],"wp:attachment":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}