{"id":1665,"date":"2025-07-08T14:19:14","date_gmt":"2025-07-08T19:19:14","guid":{"rendered":"https:\/\/franzy.com\/blog\/?p=1665"},"modified":"2025-09-12T14:26:40","modified_gmt":"2025-09-12T19:26:40","slug":"how-to-decide-on-franchise-fees-and-royalties","status":"publish","type":"post","link":"https:\/\/franzy.com\/blog\/how-to-decide-on-franchise-fees-and-royalties\/","title":{"rendered":"How to Decide on Franchise Fees and Royalties"},"content":{"rendered":"\n<p>Setting your franchise fees and royalty structure can feel like guesswork, especially if you\u2019re just starting to expand your business. You\u2019d be surprised by how much of an effect your fees will have on your success as a franchisor. Balance is key: set these fees too high, and you\u2019ll scare off potential franchisees, but set them too low, and you won\u2019t have the resources for your system to thrive.<\/p>\n\n\n\n<p>So, how do you determine your franchise fees and royalties? And what factors should you consider when setting them?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The main purpose of the franchise fee is to cover set-up costs for franchisees, while your long-term profits should come from ongoing royalties.<\/li>\n\n\n\n<li>Setting your initial franchise fee starts with finding a sweet spot between covering all of the initial expenses on your end and creating an attractive franchisee buy-in.<\/li>\n\n\n\n<li>Consider factors such as industry norms, franchisee startup costs, brand recognition, the level of support you offer, and market competition when setting your franchise fee.<\/li>\n\n\n\n<li>Most royalty fees are calculated as a percentage of sales, but there are some other options, like a flat fee or a hybrid model.<\/li>\n\n\n\n<li>There are legal considerations to keep in mind when setting these fees; make sure you pay attention to the details of your FDD and don\u2019t break the terms of your contract.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">But First, the Basics: Franchise Fees and Royalties Explained<\/h2>\n\n\n\n<p>Before we dive in, let\u2019s clarify exactly what these fees are, the differences between the two, and how they work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Initial Franchise Fee<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/franzy.com\/blog\/franchise-fees\/\">franchise fee<\/a> is a one-time initial payment that franchisees pay to join your franchise system. This buys them the license to operate your brand and use your business model, plus all the systems you\u2019ve built within it.<\/p>\n\n\n\n<p>Franchise fees are usually a flat amount. There is a wide range in the average franchise fee costs, but in general, you\u2019re looking at between $20,000 and $50,000. The fee is designed to cover your expenses in recruiting, training, and launching the new location, as well as any other startup support and onboarding you provide to your new franchisee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Royalty Fees<\/h3>\n\n\n\n<p><a href=\"https:\/\/franzy.com\/blog\/franchise-royalties\/\">Royalty fees<\/a> are ongoing payments franchisees pay to you, usually every week or month. These are generally based on the location\u2019s gross sales, meaning that for every dollar the franchisee makes, you\u2019ll take a cut. The <a href=\"https:\/\/franzy.com\/blog\/average-franchise-royalty-fee\/\">actual royalty percentage<\/a> varies from brand to brand, but is typically between 4% and 8%.&nbsp;<\/p>\n\n\n\n<p>As the franchisor, royalties are your primary ongoing income from the franchisee. They fund your continued support and improvements, and are the primary profits from your franchise system. Your long-term success depends on franchisees growing their sales and paying higher royalties.<\/p>\n\n\n\n<p><strong>The bottom line?<\/strong> The more money franchisees earn, the more money you earn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Set Your Initial Franchise Fee<\/h2>\n\n\n\n<p>When you\u2019re <a href=\"https:\/\/franzy.com\/blog\/scalable-franchise-business-model\/\">scaling your business into a franchise<\/a>, one of the first things you\u2019ll need to do is determine a franchise fee figure that\u2019s fair, competitive, and sustainable, both for you and your franchisees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research Your Industry<\/h3>\n\n\n\n<p>I always recommend starting by conducting some research in your own industry. Fee structures can vary a lot between sectors, such as <a href=\"https:\/\/franzy.com\/franchises\/industries\/food-and-beverage\">fast food<\/a>, <a href=\"https:\/\/franzy.com\/franchises\/industries\/retail\">retail<\/a>, fitness, etc. So, start by researching other similar franchises to see what they charge. This should give you an idea of whether your fee should be on the lower or upper end of things.<\/p>\n\n\n\n<p>For some context, <a href=\"https:\/\/www.subway.com\/en-us\/contactus\/subwayfaqs\/franchise-ownership\" target=\"_blank\" rel=\"noopener\">Subway charges a $15,000 initial franchise fee<\/a>, while <a href=\"https:\/\/www.mcdonalds.com\/ca\/en-ca\/about-us\/franchising\/the-financials.html\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s charges $45,000<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Factor in Your Costs<\/h3>\n\n\n\n<p>How much will it cost your business to bring on the new franchisee? Your franchisee fee should cover recruiting and launching a new franchisee. If it doesn\u2019t, you might end up losing money or not having the funds to offer the support your new franchisees need.<\/p>\n\n\n\n<p>While I definitely recommend making sure the fee covers your costs, avoid treating this initial payment as a way to make a quick buck. Your real profits should come from royalties down the line. If you set the upfront fee too high, it can backfire and deter top-quality franchisees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find the Sweet Spot Between Profit and Franchisee Buy-In<\/h3>\n\n\n\n<p>Setting franchise fees is a balancing act. If you price too high, your franchisees might have little room for profit, which makes it harder for them to succeed. If your fee is too low, it might make your franchisees doubt your credibility. A low franchise fee can signal to prospects that you don\u2019t provide much support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Should the Franchise Fee Cover?<\/h3>\n\n\n\n<p>One way to justify your initial franchise fee (and to help you work it out in the first place) is to clearly define what a franchisee gets in return.<\/p>\n\n\n\n<p>The fee isn\u2019t an arbitrary number. It\u2019s meant to provide real value and cover the services your franchisees receive in return for joining your system.&nbsp;<\/p>\n\n\n\n<p>Here are some of the typical expenses usually covered by franchise fees:<\/p>\n\n\n\n<p><strong>Training<\/strong>: The cost of <a href=\"https:\/\/franzy.com\/blog\/how-to-train-franchisees\/\">training your new franchisee<\/a>, and sometimes their staff, can be hefty. You may need to invest in external support to spearhead the process, as well as the cost of any hired locations or materials required.<\/p>\n\n\n\n<p><strong>Site selection<\/strong>: Sometimes, franchisors help their franchisees <a href=\"https:\/\/franzy.com\/blog\/choose-franchise-location\/\">pick a location<\/a> by providing their own expertise and conducting a market analysis. This might involve site approval visits or support with lease negotiations, which are usually funded by the franchise fee.<\/p>\n\n\n\n<p><strong>Initial marketing<\/strong>: It\u2019s wise to give new franchisees a marketing boost when they open a location. You can do this by providing them with an advertising kit or funding a grand opening campaign in the area. Just make sure to factor in this initial marketing push into the franchise fee.<\/p>\n\n\n\n<p><strong>Equipment and supplies<\/strong>: In many cases, franchisors bundle equipment and supplies as part of the fee. This can include things like signage, POS systems, the first sets of uniforms, starter kits, packaging, etc. The franchisee fee should cover these costs.<\/p>\n\n\n<div class=\"gb-container gb-container-616c25b7\">\n<div class=\"gb-container gb-container-2df010df\">\n\n<h4 class=\"wp-block-heading has-text-align-center\">Want Franchising Insights Straight To Your Inbox?<\/h4>\n\n\n\n<p class=\"has-text-align-center\">Sign up for our free email newsletter. It&#8217;s a 5-minute read once a week to help you level up on the franchising industry.<\/p>\n\n\n\n<div class=\"wp-block-buttons franzybutton is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/franzy.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Me Up<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Factors That Influence Your Franchise Fee<\/h2>\n\n\n\n<p>As you can see, there are quite a few things to consider when deciding on your franchise fee. Here are some of the most important factors that influence the decision:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Norms<\/h3>\n\n\n\n<p>Standards vary by industry. Franchise fees are often higher in businesses with higher startup costs or higher earning potential and lower in businesses with simple structures and lower costs. For example, Subway, which charges a franchise fee of just $15,000, is a pretty simple business to get started and doesn\u2019t require much specialized equipment or renovations.<\/p>\n\n\n\n<p>On the other hand, industries like hotels, fitness centers, or big retail concepts tend to be on the higher end. This is because these franchises require significant investment and are more complex to run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Franchisee Startup Costs<\/h3>\n\n\n\n<p>Step into your franchisee\u2019s shoes for a moment. Consider how your franchise fee fits into <a href=\"https:\/\/franzy.com\/blog\/franchise-cost\/\">the broader financial picture<\/a> of opening a new location. Things like build-out costs, equipment, inventory, licenses, recruitment, staff, all add up. If the initial investment is high, be cautious that a high franchise fee on top of that may deter potential franchisees.<\/p>\n\n\n\n<p>That said, a higher startup cost doesn\u2019t automatically mean you need to slash your franchise fee. In fact, in some cases, it justifies raising it. Higher startup costs for the franchisee often mean more resources are needed from you.<\/p>\n\n\n\n<p>Ultimately, your fee should align with both the cost of launching a new location and the perceived value of your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Brand Recognition<\/h3>\n\n\n\n<p>Obviously, the power of your brand is going to play a big role in setting the fee. If you\u2019re a new, emerging franchisor with just a handful of locations, you may need to consider lowering your fee until you can build some recognition. Selling your first few franchise agreements is a challenge. The franchisees are taking more of a risk, so they won\u2019t be expecting an enormous franchise fee.<\/p>\n\n\n\n<p>On the other hand, if you\u2019ve got a strong track record and a portfolio of successful past franchisees, you can charge more as the prospects are buying into a brand with less risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How \u201cTurnkey\u201d Your System Is<\/h3>\n\n\n\n<p>The more <a href=\"https:\/\/franzy.com\/blog\/turnkey-business\/\">turnkey<\/a> your model is, meaning you provide everything franchisees need to operate smoothly from day one, the more you can justify charging a premium. Some franchisors hand over what\u2019s essentially a \u201cbusiness in a box,\u201d already including items such as site selection, store design, contracts with vendors, training, and marketing.<\/p>\n\n\n\n<p>If your franchise package offers very extensive help in these realms, franchisees are effectively paying to save themselves time and effort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amount of Support You Offer<\/h3>\n\n\n\n<p>Ongoing support is usually funded by royalties (this is important to note), but it can also influence your initial fee. If your support systems are robust from the outset, this may make a higher franchise fee possible. If your approach is more hands-off and you expect a high level of independence from the franchisee, then you should keep the upfront costs low.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competition and Demand<\/h3>\n\n\n\n<p>It goes without saying that you should conduct thorough research to determine what franchisee fees look like in both your industry and your local area.<\/p>\n\n\n\n<p>The competitive landscape can and should influence your final decision about franchise fees, and can help you find a good balance between too high and too low. If you set your fee too high above the competition, it can be a barrier for good franchisee candidates. If you set it too low, you may attract more franchisees but spread yourself too thin in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Structure Your Royalty Fees<\/h2>\n\n\n\n<p>Royalty fees are another important part of the franchise business model. You should decide on your franchise fee and royalty fee structure in tandem, as they complement each other.<\/p>\n\n\n\n<p>Here are some common royalty models and considerations for how to choose the right one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flat vs. Percentage-Based Royalties&nbsp;<\/h3>\n\n\n\n<p><strong>Percentage-based royalties<\/strong>: The percentage-based royalty is the standard model. Franchisees pay a fixed percentage of their gross sales. If a franchisee\u2019s business is smaller, they pay less; if they\u2019re very successful, they pay more, but the royalties are always proportionate.<\/p>\n\n\n\n<p>This structure also automatically adjusts with economic conditions, so if the market is bad, your franchisees won\u2019t be under undue strain. From your perspective, a percentage-based royalty also gives you endless earning potential. As franchisees grow, so does your royalty revenue. It also incentivizes you to help your franchisees drive sales, since your income depends on it.<\/p>\n\n\n\n<p>The main downside is that your revenue is tied directly to the franchisee\u2019s performance. If they\u2019re struggling or under-reporting sales, your earnings take a hit.<\/p>\n\n\n\n<p><strong>Flat royalty fee<\/strong>: A flat fee means the franchisee pays a set amount per period, regardless of sales. The main benefit of this system is simplicity. The franchisee knows exactly what they owe; you know exactly what you\u2019re getting. From the franchisee\u2019s perspective, it can also feel like a good deal because the more they make, the lower their royalty percentage will be.<\/p>\n\n\n\n<p>There are, however, some drawbacks to this structure. A flat fee can burden small or new franchisees; their sales may be low in the beginning, and a flat fee may make up a big chunk of their revenue. Flat fees don\u2019t scale with performance, so they can be discouraging to struggling franchisees who must pay the same amount as high-performing locations.<\/p>\n\n\n\n<p>From your perspective, if a franchise location takes off and becomes successful, you might also feel you\u2019re missing out.<\/p>\n\n\n\n<p><strong>Hybrid structure<\/strong>: Some franchisors opt for a hybrid model; for example, charging a monthly minimum royalty or a percentage of sales, whichever is higher. This ensures you get a baseline revenue while still allowing you to benefit from franchisee growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should Royalties Decrease Over Time?<\/h3>\n\n\n\n<p>A common question I get is: Should I modify my royalty rates over time as franchisees establish themselves? Honestly, it\u2019s the norm to keep the same royalty percentage throughout the franchise agreement. I rarely recommend decreasing the percentage during a single contract.<\/p>\n\n\n\n<p>That said, here are a few cases where I can see the benefit of adjusting royalties over time:<\/p>\n\n\n\n<p><strong>Ramp-Up Period<\/strong><\/p>\n\n\n\n<p>Many franchisors waive or reduce royalties to franchisees in the first few months or first year of operations. This helps ease the burden during the startup phase when sales may be low and the franchisee is learning the ropes.<\/p>\n\n\n\n<p><strong>Performance-Based Decreases<\/strong><\/p>\n\n\n\n<p>Some franchise systems use a royalty percentage that decreases as sales increase. The idea is to reward high-performing franchisees: once they hit a certain point, they get to keep more of their own money. This can motivate your franchisees to push for growth.<\/p>\n\n\n\n<p><strong>Longevity Discounts<\/strong><\/p>\n\n\n\n<p>This is not so common, but I\u2019ve seen franchisors lower royalties for franchisees who have been in the system for a long time or <a href=\"https:\/\/franzy.com\/blog\/how-to-expand-your-franchise-empire\/\">operate multiple units<\/a>. The idea is that experienced franchisees need less support, and it can also function as a loyalty reward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Legal Considerations When Setting Your Fees and Royalties<\/h2>\n\n\n\n<p>There are also some legal issues to consider when setting your franchise fees and royalties. Every fee you charge has to comply with <a href=\"https:\/\/franzy.com\/blog\/franchising-legal-requirements\/\">franchise laws<\/a> and must be properly documented.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FDD Disclosure<\/h3>\n\n\n\n<p>Franchisors need to disclose all fees in the <a href=\"https:\/\/franzy.com\/blog\/fdd\/\">Franchise Disclosure Document (FDD)<\/a>. The FDD has specific items for this: Item 5 addresses initial fees (franchise fees, area development fees, and so on) while Item 6 covers other fees (royalties, ad fund contributions, renewal fees, etc.).<\/p>\n\n\n\n<p>You\u2019re obligated to list the exact amounts or precise formulas for each fee. Hiding or not mentioning a fee can lead to legal trouble down the line, so make sure you keep things transparent and clear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contractual Lock-In<\/h3>\n\n\n\n<p>Once a franchisee has signed on, you typically can\u2019t change their fees during the contract term (unless the contract explicitly allows adjustments). The franchise agreement will spell out all fees the franchisee owes, and that\u2019s what they are legally obligated to pay for the lifetime of that agreement. You can\u2019t suddenly decide to raise the royalty the following year without violating the contract. If you anticipate a need for flexibility, include that in the mechanism in the initial agreement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When (and How) to Adjust Your Fees Over Time<\/h2>\n\n\n\n<p>So, now you know that you can\u2019t simply adjust the fee at your whim. So, how can you change your fees and royalties?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to Raise Your Fees<\/h3>\n\n\n\n<p>One natural point to consider when to increase your initial franchise fee is after your franchise has taken off and your brand has proven itself. Let\u2019s say, for example, that in the first couple of years, you successfully sold 15 franchises at $20,000 each, and those units are performing well. Now you\u2019ve got a stronger story, more testimonials, and likely a larger market to sell to. You might decide that new franchisees should pay $30,000, given the reduced risk and improved brand recognition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Increase Fees Without Alienating Future Buyers<\/h3>\n\n\n\n<p>Before changing your fees, consider how it might impact your pipeline of prospects. A moderate increase in the initial fee won\u2019t likely deter truly qualified candidates; it might even help increase the perceived value of your franchise.&nbsp;<\/p>\n\n\n\n<p>However, a sudden big jump or adding new ongoing fees (such as technology fees or increasing royalties) could give these candidates pause. My recommendation is to implement small increases and monitor their effect over a period of time, rather than introducing a big spike all at once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grandfathering Existing Franchisees<\/h3>\n\n\n\n<p>Existing franchisees are generally grandfathered under the fees they initially agreed to. If you raise the initial franchise fee for new sales, it won\u2019t affect your current franchise owners.<\/p>\n\n\n\n<p>Only when an existing franchisee goes to renew their franchise agreement after the term ends or wants to buy an additional unit would the new fees come into play. Don\u2019t surprise your current franchisees with these new fees at renewal time; it\u2019s better if they hear about the changes first to avoid damaging the working relationship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Determining Your Franchise Fees and Royalties<\/h2>\n\n\n\n<p>Here are some practical tips to help you set franchise fees and royalties that make sense for your business and your franchisees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price for Value, Not Just Profit<\/h3>\n\n\n\n<p>When setting fees, think about the value of what you\u2019re offering. Ask about the value you provide to your franchisees, not just \u201cHow much money can I make off this?\u201d. A franchise system that\u2019s sustainable will be mutually beneficial.&nbsp;Cracks will start to show early if franchisees sense they\u2019re not getting value for their investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compare Your Fee Structure to Competitors<\/h3>\n\n\n\n<p>Even if you feel your concept is completely unique, potential franchisees are going to compare options across the market. Research other franchises in your industry and area to get a sense of their fees and royalty rates. If you\u2019re higher than average, make sure you can justify why (e.g., because you offer more support).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer Clear Justification for Every Fee<\/h3>\n\n\n\n<p>Franchisees have a lot of startup expenses to consider when they\u2019re getting off the ground. Make it clear to them what they get out of your franchise fee and royalties, and what the benefits are. They\u2019re much more likely to be okay with paying fees if they understand what exactly they\u2019re getting from it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand the Impact Your Fees Have on Recruitment<\/h3>\n\n\n\n<p>It\u2019s easy to get caught up in your own financial needs and forget the mindset of a prospective franchisee. But, ultimately, fees are often the first thing a candidate will look at when skimming franchise options. High initial fees and royalties can be a significant barrier, especially if you are just starting to offer franchise opportunities. On the other hand, low fees can make a candidate wonder if the franchise is lower quality and ask, \u201cWhat\u2019s the catch?\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get in Touch with a Franchise Expert<\/h2>\n\n\n\n<p>Franchise fees don\u2019t exist in a vacuum. While general advice can point you in the right direction, an expert with real-world franchise experience can help you avoid costly mistakes.If you\u2019re launching a new franchise, <a href=\"https:\/\/www.franzy.com\/\">Franzy<\/a> is a smart place to start. We help emerging franchisors get off the ground with proven strategies, practical guidance, and tools to attract qualified leads. From pricing support to franchisee recruitment, we\u2019re here to help you build a system that scales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchise fees have a lot of impact on your success as a franchisor<\/p>\n","protected":false},"author":5,"featured_media":1666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchising-your-business","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1665"}],"version-history":[{"count":2,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts\/1665\/revisions"}],"predecessor-version":[{"id":1668,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/posts\/1665\/revisions\/1668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}