ActionCOACH

ActionCOACH

Information based on 2024 FDD

Business Services · Coaching & Consulting

Investment min
$131K
Total: $131K–$307K
Avg gross revenue
$291K
Unit-level, 2024
Franchise fee
$75K
Per current disclosure
Royalty
10%
of gross revenue
Locations
145
Franchising since 1997

Description

What is ActionCOACH?

ActionCOACH stands as a global leader in business coaching and consulting, revolutionizing how entrepreneurs approach business growth since 1993. As the world's first and largest business coaching franchise, ActionCOACH has developed a proven, systematic approach that transforms businesses while enhancing owners' quality of life.

The franchise's comprehensive coaching methodology addresses crucial aspects of business ownership, from strategic planning and revenue growth to team development and operational efficiency. What sets ActionCOACH apart is their focus on creating sustainable businesses that can thrive without constant owner involvement – allowing entrepreneurs to reclaim their time while maximizing profitability.

ActionCOACH franchisees become trusted advisors to business owners, leveraging a globally recognized brand and proven systems to deliver transformative results. Coaches help clients implement powerful strategies for marketing, sales, team building, and systems development, while emphasizing the importance of work-life balance.

The success stories speak volumes – from dramatically improved profit margins to business owners taking their first vacation in years. ActionCOACH's approach isn't just about business metrics; it's about holistic transformation that impacts both professional success and personal fulfillment.

For entrepreneurs seeking a meaningful business opportunity, ActionCOACH offers the chance to make a significant impact in their community while building a prestigious consulting practice. With comprehensive training and ongoing support, franchisees are equipped to help fellow business owners achieve their dreams while creating their own path to success.
  • 30+ Years Proven Business Methodology Since 1993
  • 64% Above Sub-Sector Revenue Performance ($290,855 vs $177,231)
  • 147 Units Demonstrating Market Validation
  • Recession-Resistant Business Coaching Model
  • Premium Investment Returns in Business Services Sector
  • Comprehensive Franchisor Support Systems

Location Analysis

Where ActionCOACH wins

ActionCOACH, established in 1993, demonstrates a strategic geographic distribution across multiple states, with a substantial national presence concentrated in key business markets. The franchise maintains particularly strong representation in the Southern region, notably Texas, while showing significant market presence across the Midwest and Northeast regions, including notable concentrations in Michigan, New York, and Indiana. The franchise maintains a strong average rating from thousands of customer reviews, demonstrating consistent service quality and client satisfaction across markets.

The franchise's footprint spans major business hubs, with established presence in diverse markets including Florida, Massachusetts, Ohio, Missouri, and California. This distribution positions ActionCOACH effectively within the competitive business coaching landscape, particularly in metropolitan areas with high concentrations of small and medium-sized businesses. Expansion opportunities exist in remaining markets without presence, particularly in regions with strong business demographics.

Successful ActionCOACH locations typically thrive in areas with high business density, strong economic indicators, and a substantial presence of growth-oriented companies. Ideal locations feature proximity to business districts, professional communities, and areas with higher concentrations of businesses generating $1-50M in annual revenue. Prospective franchisees should target regions with robust small business growth, professional networking opportunities, and limited competition from other business coaching services.
Total US locations
147
Franchise units
145
Corporate locations
2
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind ActionCOACH

Avg gross revenue$290,855
Investment range$131,055 – $307,495
Investment midpoint$219,275
Brand fund5%
Royalty10%
Franchise fee$75,000
Min. net worth
Min. liquid capital
ActionCOACH requires a **$131,055 - $307,495** total investment, positioning it as a premium franchise opportunity significantly above the coaching and consulting sub-sector averages of $74,428 - $114,150. This higher investment delivers exceptional returns, with ActionCOACH generating **$290,855** in gross revenue compared to the sub-sector average of **$177,231** - a remarkable **64% premium performance**.

The business coaching industry benefits from strong market fundamentals, as small and medium businesses increasingly seek professional guidance for growth and operational efficiency. Economic uncertainty often drives demand for business consulting services, making this sector relatively recession-resistant. The coaching model typically requires minimal physical infrastructure, focusing investment on training, technology platforms, and marketing systems.

With **147 units** and **establishment in 1993**, ActionCOACH demonstrates substantial system maturity and operational stability within the Business Services - Coaching & Consulting sector. This **30+ year operational history** provides franchisees with tested methodologies and established support systems, evidenced by their superior revenue performance.

Key investment considerations include the service-based nature requiring strong interpersonal and business acumen rather than retail management experience. The model offers excellent scalability opportunities for multi-unit development and team expansion.

Ideal investors should possess **substantial liquid capital** exceeding the minimum investment, combined with business management experience and professional credibility. Former executives, consultants, or successful entrepreneurs typically align well with the brand's positioning.

Prospective investors must thoroughly review the FDD and conduct comprehensive due diligence before making investment decisions.
Did you know? Did you know that starting your own ActionCOACH business coaching franchise - where you'll help entrepreneurs and business owners unlock their potential and scale their companies - requires a total investment between $131,055 and $307,495, which includes the $75,000 franchise fee plus all the training, marketing materials, and operational setup costs needed to launch your coaching practice?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$131K–$307K
Most common
$131,055
Minimum
$219,275
Midpoint
$307,495
Maximum

Per FDD Item 7, total initial investment ranges from $131,055 to $307,495. The midpoint $219,275 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$600K$480K$360K$240K$120KN/A
$276K
$500K
$291K
2022
2023
2024
Avg
$356K
YOY change (2023 -> 2024)
-42%

According to Item 19 of the Franchise Disclosure Document, ActionCOACH has an average gross revenue of $291K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-2% YoY
20016012080400
2017
2018
2019
2020
2021
2022
2023
2024
147 units open as of 2024 FDD-3 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for ActionCOACH's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a ActionCOACH franchise typically ranges between $131,055.00 and $307,495.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

ActionCOACH
ActionCOACH
$291K avg revenue · 145+ US franchises

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