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ASP - America's Swimming Pool Company
Home Services · Other Home Services
Description
What is ASP - America's Swimming Pool Company?
ASP - America's Swimming Pool Company is a leading provider of professional pool services since 2001. As the largest pool service franchise in the nation, ASP has revolutionized the industry through its commitment to exceptional customer service and business innovation. ASP's comprehensive service offering includes regular pool maintenance, repairs, renovations, and new pool installations, allowing franchise owners to capitalize on multiple revenue streams throughout the year.
What makes ASP particularly attractive as a franchise opportunity is its seasoned business model in the growing pool service industry. This franchise has developed sophisticated training programs that enable franchise owners and their technicians to deliver consistently high-quality service, even without prior pool industry experience. A systematic approach to pool maintenance and customer service has earned them an outstanding reputation among homeowners and commercial clients alike. ASP franchise owners benefit from a recession-resistant business model, as pool maintenance is an essential service that continues regardless of economic conditions. The franchise's strong brand recognition, coupled with a commitment to excellence, has built a loyal customer base across their locations. With the growing trend in outdoor living spaces and pool ownership, ASP franchisees are well-positioned to capture increasing market demand while building a sustainable business in their local communities.
- 23 years proven operational history
- 375 locations nationwide system scale
- Flat-rate pricing eliminates seasonal fluctuation
- Contract-free service model flexibility
- Multiple revenue stream diversification
- Recurring maintenance creates predictable income
Location Analysis
Where ASP - America's Swimming Pool Company wins
Customer satisfaction metrics are notably strong, with consistently positive ratings across numerous customer reviews, indicating reliable service quality across territories. The franchise's success in warm-weather states suggests optimal market conditions where pool maintenance services are in year-round demand.
Growth opportunities exist particularly in untapped Sun Belt markets and affluent suburban areas with high pool density. Ideal locations typically feature median household incomes above $75,000, high rates of private pool ownership, and suburban or expanding metropolitan areas with significant single-family home developments.
The franchise shows particular promise in regions experiencing population growth and new housing development, especially in states like Texas and Florida where pool ownership is common. Prospective franchisees should focus on areas with limited competition in pool services, stable economic indicators, and demographics suggesting high disposable income for maintenance services.
Is your territory available?
We'll take you through a few quick questions, then ASP - America's Swimming Pool Company confirms availability directly.
Financial Analysis
The numbers behind ASP - America's Swimming Pool Company
Veteran discount available
ASP - America's Swimming Pool Company participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
The **pool service industry benefits from strong demographic tailwinds**, including increasing homeownership rates and growing demand for outdoor living spaces. The recurring revenue model inherent in pool maintenance creates predictable cash flow streams, while the essential nature of pool services provides recession-resistant characteristics.
With **375 units and 23 years of operational history since 2001**, ASP demonstrates substantial system maturity and proven scalability. This extensive footprint indicates strong franchisor infrastructure and established operational systems, reducing execution risk for new franchisees.
The franchise's **flat-rate pricing structure and contract-free service model** differentiate it within a traditionally commoditized market. Multiple revenue streams including maintenance, repairs, installations, and renovations provide diversification opportunities and potential for service expansion.
**Ideal investors** should possess sufficient liquid capital to cover the investment range plus working capital reserves. The business model suits operators comfortable with technical service delivery and customer relationship management. Markets with high pool density and year-round swimming seasons present optimal conditions.
Prospective franchisees must thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence, including market analysis and financial projections specific to their territory and operational capabilities.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How ASP - America's Swimming Pool Company works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $88,695 to $213,171. The midpoint $150,933 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, ASP - America's Swimming Pool Company has an average gross revenue of $858K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for ASP - America's Swimming Pool Company's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a ASP - America's Swimming Pool Company franchise typically ranges between $88,695.00 and $213,171.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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