Augusta Lawn Care

Augusta Lawn Care is what happens when a lawn care operator, software company, media engine, and franchise system all get built under one roof.

We make tall grass short. But behind that simple service is a system designed to help owners build real wealth in one of the most fragmented industries in the world.

This is not institutional franchising backed by private equity. We are not here to take a percentage of every dollar you earn, slow you down with corporate committees, or trap you in a system that stopped innovating.

Augusta is founder-led, constantly improving, and built for entrepreneurs who want to make money in the home services industry. Our flat-fee model means owners keep more of the upside as they grow. Our systems are built from real field experience. Our software, Command Center, marketing support, vendor relationships, recruiting tools, and owner training are all designed around one goal: helping our owners build more professional, more profitable businesses.

Founder Mike Andes built Augusta after experiencing firsthand how painful and unprofitable lawn care can be without systems. Today, that same obsession drives the brand through our 7 Stages of Success: a clear operating path designed to help owners move from startup chaos, to profitable recurring revenue, scaling into multiple locations, and eventually a business that is not dependent on the owner doing everything themselves. The goal is simple: help owners make more money, build better teams, and create a business with real enterprise value.

Augusta also has something most franchises do not: attention. Through Mike Andes Media Group, Augusta is connected to an audience of hundreds of thousands of home service business owners across YouTube, Instagram, Facebook, books, email, events, and educational content. That media engine builds trust, attracts employees, lowers acquisition costs, and gives Augusta a voice in the industry far beyond its location count.

We are also not afraid to do franchising differently. No percentage royalty. No bloated marketing fund. A flat monthly fee. A Giveback Program designed to refund the initial franchise fee to qualifying long-term franchisees. And if Augusta stops being the right fit, owners can leave with their customers. You pay us for our performance, not the other way around.

Augusta is for the entrepreneur who wants to work hard, move quickly, use systems, make money, and be part of a brand that is still early in its international growth story. With more than 200 locations, expanding software, centralized support, and a founder who is still actively building, Augusta is not just another home service franchise.

It is a movement to professionalize one of the most fragmented blue-collar industries in the world. We are not trying to build the most traditional franchise. We are trying to build the most owner-aligned one.

For the entrepreneur who wants systems, momentum, ownership, and a brand that is willing to do franchising differently, Augusta deserves a serious look.