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Baskin-Robbins

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1945
  • Franchising Since 1948
  • 978 US Franchises
  • $307K - $658K Investment Range
  • $556K Average Gross Revenue
  • 5.9% Royalty Fee
  • $25K Franchise Fee
Brand Description
Baskin-Robbins, founded in 1945, has established itself as America's beloved neighborhood ice cream shop and one of the world's most recognizable dessert franchises. Famous for its '31 flavors' concept – offering a different flavor for each day of the month – Baskin-Robbins has revolutionized the ice cream industry with its innovative approach to frozen treats.

The brand's success stems from its commitment to quality, creativity, and customer experience. Each location offers an extensive menu featuring premium ice cream flavors, custom ice cream cakes, milkshakes, sundaes, and seasonal specialties. Their signature pink spoon taste testing policy allows customers to explore new flavors risk-free, creating an engaging and personalized experience.

Franchisees benefit from joining a system with decades of operational excellence and a proven business model. The brand provides comprehensive training, marketing support, and ongoing operational guidance. Their flexible store formats, including traditional shops and co-branded locations with Dunkin', offer various opportunities to match different market needs.

What sets Baskin-Robbins apart is its continuous innovation in product development, maintaining traditional favorites while regularly introducing exciting new flavors and treats to meet evolving consumer preferences. The brand's strong focus on celebration and special occasions through their custom cake program creates additional revenue streams and strengthens community connections.

As a Baskin-Robbins franchisee, you'll be part of a legacy brand that combines time-tested operations with modern business practices, serving happiness one scoop at a time while building a sustainable business in your community.
DID YOU KNOW?

How much does it cost to start a franchise with Baskin-Robbins?

$307K
$658K
Did you know that turning your passion for ice cream into a sweet business opportunity with a Baskin-Robbins franchise requires a total investment between $307,440 and $657,860, which covers everything from the $25,000 franchise fee to equipment, build-out costs, and working capital needed to serve up those famous 31 flavors in your community?
Financial Summary
Franchise Fee
$25K
Investment Range
$307K - $658K
Investment Midpoint
$483K
Minimum Cash Required
$307K
Royalty Fees
5.9%
Brand Fund
5%
Brand Bragging Rights
79-year proven franchise system
Nearly 1,000 established locations nationwide
Iconic 31 flavors brand recognition
Comprehensive training and support systems
Premium dessert market positioning
Seasonal menu innovation capabilities
Financial Analysis
Baskin-Robbins requires an investment range of $307,440 to $657,860, positioning it as a mid-tier opportunity within the dessert franchise sector. The investment sits slightly above the sub-sector average minimum of $296,855 but exceeds the maximum average of $591,723, reflecting the brand's premium market positioning and comprehensive operational requirements including specialized equipment, store buildout, and initial inventory.

The ice cream and dessert sector benefits from consistent consumer demand across economic cycles, with frozen treats maintaining appeal as affordable indulgences. The reported gross revenue of $556,491 exceeds the sub-sector average of $414,337, though this reflects system-wide performance rather than individual unit projections.

With 978 units and establishment in 1945, Baskin-Robbins demonstrates exceptional franchise system maturity and operational stability. This 79-year operational history provides extensive brand recognition and proven business systems, though market saturation in prime territories may limit expansion opportunities in certain regions.

The franchise requires investors with substantial liquid capital given the higher investment threshold and seasonal revenue fluctuations typical in the dessert industry. Multi-unit development potential exists for qualified operators, though success depends heavily on location selection and local market demographics. Prospective franchisees should carefully evaluate territory availability, competition density, and seasonal market variations. The brand's extensive operational history provides comprehensive training and support systems, making it suitable for both experienced restaurateurs and qualified first-time franchise investors with adequate capitalization.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Baskin-Robbins. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

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Guidant Financial

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Location Analysis
Baskin-Robbins maintains a strategic presence across multiple states, with notable concentrations in the Northeast and Midwest regions. The brand shows particularly strong market penetration in states like Michigan, Virginia, Maryland, New York, and Illinois, indicating robust performance in high-population-density areas with strong ice cream consumption patterns. Customer reviews across numerous locations suggest consistent operational performance and brand satisfaction.

The geographic distribution reveals opportunities for expansion, particularly in the Southeast and Western markets where coverage is less extensive. Successful locations typically feature high foot traffic, proximity to complementary businesses (as evidenced by the sample location near D Mart & Dominos), and areas with family-friendly demographics. The brand shows particular strength in suburban communities and shopping centers where ice cream consumption aligns with leisure activities.

Ideal locations should target areas with median household incomes above $50,000, population densities exceeding 2,500 per square mile, and a significant presence of families with children. Weather patterns should also be considered, with indoor seating and alternative product offerings helping to maintain year-round revenue in colder markets. The strongest performing units typically occupy 800-1,200 square feet in high-visibility retail corridors with ample parking and strong evening/weekend traffic patterns.
Total US Locations978
Open Franchises978
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Baskin-Robbins. Learn about the experience and expertise of the executive team guiding Baskin-Robbins's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Baskin-Robbins. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Baskin-Robbins's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Baskin-Robbins's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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