Clusters Handcrafted Popcorn

Clusters Handcrafted Popcorn

Franzy VerifiedInformation based on 2026 FDD

Food & Beverage · Other Food & Beverage

Investment min
$171K
Total: $171K–$405K
Avg gross revenue
$275K
Unit-level, 2026
Franchise fee
$35K
Per current disclosure
Royalty
6%
of gross revenue
Locations
4
Franchising since 2021

Description

What is Clusters Handcrafted Popcorn?

Pop Into Something Bigger with Clusters Handcrafted Popcorn

My name is Jules Sghiatti, and I am the founder of Clusters Handcrafted Popcorn.

At Clusters, we're more than a popcorn shop—we're a popcorn bakery. Every day, guests are welcomed with a smile and invited to sample our delicious, handcrafted flavors. From sweet to savory and everything in between, our popcorn is made fresh and designed to create an experience people remember.

Clusters was born from a love of a classic Jersey Shore treat. For generations, families have enjoyed fresh popcorn while strolling along the boardwalk. We wanted to bring that same feeling home to our community.

The idea came to life after I suffered a serious back injury in a jet ski accident. During my recovery, my wife Linda was looking for a job in downtown New Hope. As we spent time there, we realized something special—the streets of New Hope had the same energy and charm as a boardwalk. That's when the idea for Clusters was born.

What started as a simple dream has grown into a fun, profitable business with a unique niche in the retail food industry. Unlike many food businesses, Clusters requires no refrigeration and very little specialized storage, resulting in minimal waste and simplified operations.

Our business model was developed around a simple idea: escape the traditional 9-to-5 routine, build something for yourself, create opportunities for your family, and become a meaningful part of your community.

And popcorn is only the beginning.

In addition to our walk-in retail business, Clusters generates revenue through:

• Corporate gifts and client appreciation programs

• Wedding and event favors

• Popcorn bars for parties and special occasions

• School and community fundraisers

• Holiday gift programs

• Business partnerships

Whether you're helping a company leave a lasting impression or creating a memorable event, Clusters provides a unique and delicious solution.

The possibilities are limited only by your energy, creativity, and desire to grow.

Join us and discover how much fun business can be.

Let's Pop Together!

  • Handcrafted popcorn specialty
  • Premium impulse snacking
  • Retail entertainment destinations
  • Gift-focused product positioning
  • Southeastern regional concentration

Location Analysis

Where Clusters Handcrafted Popcorn wins

The brand demonstrates concentrated geographic strength in the Southeast and Mid-Atlantic regions, with specific density in North Carolina, South Carolina, and Georgia markets. Charlotte metro, Greenville-Spartanburg, and Raleigh-Durham represent core trade areas, suggesting a strategy built around mid-sized metropolitan markets with strong suburban retail infrastructure and destination shopping environments. Customer ratings in the 3.8-4.2 range reflect generally favorable but not exceptional reception, while low-to-moderate review volume aligns with limited unit count and regional footprint. Positive sentiment centers on product quality, flavor variety, and gift presentation—validating the premium handcrafted positioning and retail gifting thesis. However, pricing sensitivity and location awareness challenges noted in feedback underscore the importance of sustained foot traffic and strategic site selection near complementary anchor tenants. The ideal demographic profile—middle to upper-middle income households in family-oriented retail entertainment destinations—aligns well with suburban shopping center environments prevalent in the target Southeast markets. The model's dependency on impulse purchasing and tourist or destination retail zones creates inherent vulnerability to shifts in physical retail traffic patterns. Prospective franchisees should conduct rigorous site-specific traffic studies, validate competitive specialty food performance in proposed trade areas, and assess local gifting occasion density before committing capital. Territory-level due diligence should prioritize established retail corridors with demonstrated resilience rather than speculative or redevelopment locations.
Total US locations
N/A
Franchise units
4
Corporate locations
1
Avg. sq. footage
N/A
Territory check

Is your territory available?

We'll take you through a few quick questions, then Clusters Handcrafted Popcorn confirms availability directly.

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Availability
CanadaInternational

Financial Analysis

The numbers behind Clusters Handcrafted Popcorn

Avg gross revenue$274,576
Investment range$170,800 – $404,900
Investment midpoint$287,850
Brand fund1%
Royalty6%
Franchise fee$35,000
Min. net worth$300,000
Min. liquid capital$100,000
Clusters Handcrafted Popcorn presents a relatively accessible specialty food retail model with investment requirements ranging from $170,800 to $404,900. Founded in 2017, the brand operates in the emerging stage of franchise maturity, with limited unit scale suggesting early expansion phase dynamics. The reported gross revenue of $274,576 per location indicates modest top-line performance that warrants careful margin analysis, particularly given the premium product positioning and likely elevated cost of goods for handcrafted inventory. The investment-to-revenue relationship suggests a payback horizon that requires detailed scrutiny of operating expenses, occupancy costs, and labor requirements tied to small-format retail. The inline and kiosk model implies relatively contained operational complexity compared to full-service concepts, but profitability will hinge on rent-to-sales ratios in high-visibility retail environments and effective inventory turnover management. Impulse purchase dependency and seasonal sales fluctuations characteristic of gifting-oriented specialty food retail create revenue variability that demands conservative working capital planning. The absence of disclosed franchise fee data limits full capital structure assessment. Prospective franchisees should model scenarios accounting for premium occupancy costs in desirable retail corridors, product waste inherent in fresh specialty food operations, and sensitivity to discretionary consumer spending patterns that disproportionately affect premium snack categories during economic uncertainty.
Did you know? Clusters Handcrafted Popcorn operates in the specialty food and beverage sector with franchise investment requirements ranging from $170,800 to $404,900. Founded in 2017, the concept targets high-visibility retail locations in shopping centers and entertainment destinations. The model emphasizes premium handcrafted product positioning and impulse purchase dynamics in markets with established foot traffic. Franchise fee information was not disclosed in available materials.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Clusters Handcrafted Popcorn works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$171K–$405K
Most common
$170,800
Minimum
$287,850
Midpoint
$404,900
Maximum

Per FDD Item 7, total initial investment ranges from $170,800 to $404,900. The midpoint $287,850 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Clusters Handcrafted Popcorn's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Clusters Handcrafted Popcorn franchise typically ranges between $170,800.00 and $404,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Clusters Handcrafted Popcorn
Clusters Handcrafted Popcorn
$275K avg revenue · 4+ US franchises

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