Concrete Craft

Concrete Craft

Information based on 2024 FDD

Commercial Services · Other Commercial Services

Investment min
$156K
Total: $156K–$233K
Avg gross revenue
$394K
Unit-level, 2024
Franchise fee
$20K
Per current disclosure
Royalty
4% - 7 %
Locations
77
Franchising since 2008

Description

What is Concrete Craft?

Concrete Craft stands as a pioneer in the decorative concrete industry, offering innovative solutions that transform ordinary concrete surfaces into stunning works of art. As North America's leading decorative concrete franchise, they specialize in hand-crafted concrete resurfacing, stamping, staining, and polishing for both residential and commercial properties.

What sets Concrete Craft apart is their proprietary techniques and advanced overlay technology that can replicate the high-end look of materials like stone, brick, and tile at a fraction of the cost. Their skilled artisans can breathe new life into driveways, patios, pool decks, interior floors, and vertical surfaces through their extensive range of customizable design options.

The franchise's commitment to quality craftsmanship is evident in their meticulous attention to detail and comprehensive customer service approach. From the initial consultation to project completion, their teams provide expert guidance and maintain clear communication throughout the process. Their proven systems ensure consistent, durable results that enhance both the aesthetic appeal and value of properties.

Concrete Craft's versatility extends beyond residential projects to serve commercial clients, offering solutions for retail spaces, offices, and industrial facilities. Their innovative techniques not only beautify spaces but also provide practical benefits like improved durability, weather resistance, and easier maintenance.

With a strong focus on customer satisfaction and backed by extensive training and support systems, Concrete Craft franchise owners are equipped to deliver premium concrete solutions while building successful businesses in their communities. Their commitment to excellence has earned them a reputation as trusted experts in concrete transformation and decoration.
  • Established concrete craftsmanship since 2006
  • Specialized decorative concrete resurfacing focus
  • 77 units demonstrate system stability
  • Lower investment barrier commercial service
  • Residential renovation market positioning
  • Artisan-quality concrete transformation solutions

Location Analysis

Where Concrete Craft wins

Concrete Craft demonstrates a strategic presence across multiple states, showing particular strength in coastal and southeastern markets. The franchise maintains significant clusters in Florida and North Carolina, notable representation in Washington, and an emerging presence in Minnesota and Tennessee. This distribution suggests successful adaptation to diverse market conditions and climate zones.

The franchise's impressive average rating of 4.46 across numerous customer reviews indicates strong operational consistency and service quality across regions. This performance metric is particularly noteworthy in the commercial services sector, where customer expectations are typically high.

Market analysis reveals strongest penetration in states with robust construction and home improvement sectors, particularly in regions experiencing population growth and housing market stability. The current geographic footprint leaves significant opportunity for expansion, particularly in the Northeast and Midwest regions where competition in decorative concrete services may be less saturated.

Ideal locations for new franchises typically demonstrate strong housing market metrics, above-average household income, and active commercial construction sectors. Success factors include proximity to growing suburban areas, new housing developments, and commercial centers. Prospective franchisees should focus on markets with strong home improvement spending and areas experiencing commercial property renovations.
Total US locations
77
Franchise units
77
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Concrete Craft

Avg gross revenue$394,224
Investment range$156,330 – $233,450
Investment midpoint$194,890
Brand fund1%
Royalty4% - 7 %
Franchise fee$19,950
Min. net worth
Min. liquid capital
Concrete Craft requires an initial investment of $156,330 to $233,450, positioning it as an accessible entry point within the commercial services sector. This investment level aligns closely with the sub-sector average minimum of $154,375 while remaining well below the maximum threshold, making it attractive for first-time franchisees or those seeking lower-barrier commercial service opportunities.

The concrete resurfacing and decorative concrete industry benefits from strong residential renovation trends and increasing demand for cost-effective alternatives to complete concrete replacement. With established operations since 2006 and 77 units, Concrete Craft demonstrates solid system maturity and measured growth within a specialized niche market.

The reported gross revenue of $394,224 falls below the sub-sector average of $797,983, which may reflect the franchise's focus on residential markets versus higher-volume commercial contracts typical in broader commercial services. This positioning suggests a business model emphasizing craftsmanship and customer service over volume-driven operations.

Ideal investors should possess strong sales and customer service backgrounds with sufficient working capital beyond the initial investment for marketing and operational expenses. The business requires hands-on management and local market development, making it suitable for owner-operators in suburban markets with active homeowner renovation activity.

Territory considerations include population density and household income levels that support discretionary home improvement spending. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence to understand territory rights, ongoing fees, and operational requirements before making investment decisions.
Did you know? Did you know that starting your own Concrete Craft franchise - a leading decorative concrete business specializing in stunning pool decks, patios, and outdoor surfaces - requires a total investment between $156,330 and $233,450, which includes the $19,950 franchise fee plus all equipment, training, and startup costs needed to launch your concrete transformation business?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$156K–$233K
Most common
$156,330
Minimum
$194,890
Midpoint
$233,450
Maximum

Per FDD Item 7, total initial investment ranges from $156,330 to $233,450. The midpoint $194,890 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$600K$480K$360K$240K$120KN/A
$475K
$422K
$394K
2022
2023
2024
Avg
$430K
YOY change (2023 -> 2024)
-7%

According to Item 19 of the Franchise Disclosure Document, Concrete Craft has an average gross revenue of $394K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-4% YoY
100806040200
2017
2018
2019
2020
2021
2022
2023
2024
77 units open as of 2024 FDD-3 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Concrete Craft's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Concrete Craft franchise typically ranges between $156,330.00 and $233,450.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Concrete Craft
Concrete Craft
$394K avg revenue · 77+ US franchises

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