Eggs Up Grill

Eggs Up Grill

Information based on 2022 FDD

Food & Beverage · Breakfast & Brunch

Investment min
$611K
Total: $611K–$935K
Avg gross revenue
$1M
Unit-level, 2022
Franchise fee
$45K
Per current disclosure
Royalty
5%
of gross revenue
Locations
58
Franchising since 2005

Description

What is Eggs Up Grill?

Eggs Up Grill has established itself as a beloved breakfast and brunch destination, serving communities with warm hospitality since 1986. This rapidly growing franchise has carved out a special niche in the casual dining sector by focusing on what matters most: exceptional food quality, outstanding customer service, and a welcoming, family-friendly atmosphere.

The restaurant's menu features a delightful array of breakfast and lunch classics with a modern twist, from their signature eggs benedict variations to creative omelets, fresh-made pancakes, and specialty items like their popular Bananas Foster French Toast. Their commitment to using quality ingredients and maintaining consistent food preparation standards has earned them a loyal following across their locations.

What truly sets Eggs Up Grill apart is their dedication to creating genuine connections within their communities. Their restaurants are known for their bright, cheerful atmospheres and staff who often know regular customers by name. The franchise has cultivated a culture where servers and staff go above and beyond, creating memorable dining experiences that keep customers coming back.

Operating with convenient hours from early morning until 2 PM, Eggs Up Grill has perfected the art of serving both busy professionals seeking a quick breakfast and families enjoying a leisurely weekend brunch. Their restaurants maintain high cleanliness standards and offer spacious, comfortable dining areas that accommodate both intimate meals and larger group gatherings.

For potential franchisees, Eggs Up Grill represents an opportunity to join a proven concept in the thriving breakfast and brunch segment, backed by comprehensive operational support and a strong brand reputation for excellence in food quality and customer service.
  • 38 Years of Proven Operational History Since 1986
  • 60% Above Sub-Sector Average Revenue Performance
  • Daytime Hours Operational Advantage
  • Multiple Revenue Streams: Dine-In, Takeout, Catering & Delivery
  • Mid-Tier Investment with Strong Unit Economics
  • Established Breakfast & Brunch Market Position

Location Analysis

Where Eggs Up Grill wins

Eggs Up Grill, established in 1986, has built a significant presence in the Southeast with locations across multiple states. The franchise demonstrates particularly strong market penetration in its core territories of South Carolina, North Carolina, and Georgia, which collectively represent the majority of all locations. This concentrated presence has enabled robust brand recognition and operational efficiency in these markets.

The franchise maintains strong customer satisfaction ratings across thousands of customer reviews, indicating consistent service quality across its network. This is particularly evident in newer markets like Virginia, where high customer ratings suggest successful market adaptation beyond core territories.

Current expansion patterns show strategic growth into new markets, with an emerging presence in Virginia and initial market entry in West Virginia, Florida, and Tennessee. This measured expansion from the southeastern core suggests careful market testing and potential for further growth, particularly in Mid-Atlantic regions.

Future location opportunities should focus on suburban and growing metropolitan areas with strong morning traffic patterns, middle-income demographics, and family-oriented communities. The franchise's success in its core markets suggests particular potential in regions with similar demographic profiles and breakfast dining preferences. The current lack of a centralized web presence indicates potential opportunity for digital infrastructure development to support further expansion.
Total US locations
59
Franchise units
58
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Eggs Up Grill

Avg gross revenue$1,149,283
Investment range$610,934 – $935,315
Investment midpoint$773,125
Brand fund1%
Royalty5%
Franchise fee$45,000
Min. net worth
Min. liquid capital
Eggs Up Grill requires an initial investment of $610,934 to $935,315, positioning it as a mid-tier restaurant franchise opportunity. This investment range sits above the breakfast & brunch sub-sector average minimum of $509,053 but below the maximum of $1,218,685, reflecting the brand's established market position and operational requirements.

The breakfast and brunch sector benefits from strong consumer demand trends toward experiential dining and all-day breakfast concepts. Industry growth has accelerated since 2018, driven by changing consumer preferences and the resilience of breakfast-focused concepts during economic fluctuations.

With 59 operating units and 38 years of operational history since 1986, Eggs Up Grill demonstrates system maturity and franchising experience. The brand's reported gross revenue of $1,149,283 significantly exceeds the sub-sector average of $718,765 by 60%, indicating strong unit-level performance potential.

The daytime-focused business model offers operational advantages including predictable hours, reduced labor complexity, and lower evening security concerns. The brand provides multiple revenue streams through dine-in, takeout, catering, and delivery services, supporting diverse income opportunities.

Ideal investors should possess restaurant industry experience and sufficient liquid capital for the mid-tier investment requirement. The breakfast segment's demographic appeal spans multiple age groups, supporting diverse market opportunities. Prospective franchisees must review the complete FDD and conduct thorough due diligence before making investment decisions.
Did you know? Did you know that starting your own Eggs Up Grill franchise - the beloved Southern breakfast and brunch concept known for its scratch-made comfort food and warm hospitality - requires a total investment between $610,934 and $935,315, which includes the $45,000 franchise fee along with all equipment, build-out costs, and working capital needed to bring their signature "sunny side up" dining experience to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$611K–$935K
Most common
$610,934
Minimum
$773,125
Midpoint
$935,315
Maximum

Per FDD Item 7, total initial investment ranges from $610,934 to $935,315. The midpoint $773,125 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$1M
$1M
2021
2022
2023
Avg
$733K
YOY change (2022 -> 2023)
+10%

According to Item 19 of the Franchise Disclosure Document, Eggs Up Grill has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+11% YoY
80644832160
2019
2020
2021
2022
2023
59 units open as of 2022 FDD+6 in last 12 mo

2022 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Eggs Up Grill's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2022 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Eggs Up Grill franchise typically ranges between $610,934.00 and $935,315.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Eggs Up Grill
Eggs Up Grill
$1M avg revenue · 58+ US franchises

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