Fitness Together
Fitness · Personal Training
Description
What is Fitness Together?
The franchise stands out for its highly personalized approach, where expert trainers create customized workout programs tailored to each client's specific goals, fitness level, and any physical limitations. This individualized attention ensures proper form, maximizes results, and provides a safe, encouraging environment for clients of all fitness levels.
What truly sets Fitness Together apart is their comprehensive wellness approach. Beyond just workouts, trainers provide nutritional guidance, regular progress assessments, and accountability support to help clients achieve sustainable results. The private training suites eliminate the intimidation factor often found in traditional gyms, allowing clients to focus entirely on their fitness journey without distractions.
The franchise maintains exceptionally high standards for cleanliness and equipment quality, featuring state-of-the-art facilities and professional-grade exercise equipment. Their flexible scheduling system accommodates busy lifestyles, while the consistent measurement of progress helps clients stay motivated and on track toward their goals.
With a proven track record of success stories and a passionate community of trainers and clients, Fitness Together continues to lead the personal training industry through its commitment to individualized attention, professional expertise, and transformative results. Whether clients are looking to lose weight, build strength, improve mobility, or enhance overall wellness, Fitness Together provides the perfect environment for achieving personal fitness goals.
- 40 years proven operational history
- Private studio exclusive training model
- Premium positioning attracts affluent clientele
- Revenue exceeds sub-sector industry averages
- HSA/FSA payment acceptance capability
- Comprehensive assessment and progress tracking
Location Analysis
Where Fitness Together wins
The franchise shows notable clustering in the Mid-Atlantic region, with significant presence in Maryland and Virginia, suggesting successful market penetration in areas with high disposable income and health-conscious demographics. Michigan and North Carolina represent emerging markets with proven success models.
Ideal locations for Fitness Together franchises typically feature: affluent neighborhoods with median household incomes above $100,000, professional populations aged 30-55, retail areas with complementary wellness businesses, and communities with active lifestyle preferences. The personal training focus allows for smaller footprints (1,500-2,500 sq ft) in premium retail locations or office parks.
Significant expansion opportunities exist in underserved markets, particularly in the Southwest and Pacific Northwest, where health-conscious demographics align with the brand's premium positioning. The concentrated success in Massachusetts provides a replicable model for market density in other wealthy metropolitan areas.
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Financial Analysis
The numbers behind Fitness Together
The personal training industry benefits from strong demographic trends, including increased health consciousness and aging populations seeking specialized fitness guidance. Fitness Together's private studio concept addresses growing consumer preferences for personalized, distraction-free environments, particularly appealing to affluent demographics willing to pay premium rates.
With 40 years of operational history since 1984 and 96 units, the system demonstrates established market presence and operational maturity. However, the relatively modest unit count suggests measured growth rather than aggressive expansion, which may indicate market selectivity or operational complexity.
The reported gross revenue of $460,013 substantially exceeds sub-sector averages of $262,885, potentially reflecting the premium pricing model and affluent target market. This investment suits experienced operators with substantial liquid capital and understanding of service-based businesses. The private studio model requires strong local market demographics and effective relationship-building capabilities. Prospective investors should carefully evaluate local market density, competition from budget fitness options, and the ability to maintain premium pricing in their target territory through comprehensive FDD review.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $245,341 to $465,636. The midpoint $355,489 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Fitness Together has an average gross revenue of $460K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Fitness Together's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Fitness Together franchise typically ranges between $245,341.00 and $465,636.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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