Floor Coverings International

Floor Coverings International

Information based on 2024 FDD

Home Services · Flooring

Investment min
$180K
Total: $180K–$244K
Avg gross revenue
$1M
Unit-level, 2024
Franchise fee
$53K
Per current disclosure
Royalty
5%
of gross revenue
Locations
252
Franchising since 1989

Description

What is Floor Coverings International?

Floor Coverings International has revolutionized the flooring industry since 1988 by bringing the showroom directly to customers' homes. Their innovative mobile flooring experience allows homeowners to see exactly how different flooring options will look in their space, with natural lighting and against their existing décor.

As a leader in the home services sector, Floor Coverings International offers a comprehensive range of flooring solutions, including hardwood, carpet, tile, luxury vinyl, and laminate. What sets them apart is their commitment to personalized service, with dedicated design consultants who guide customers through every step of the selection and installation process.

The franchise's success is built on a proven business model that combines exceptional customer service with professional installation expertise. Their design consultants are thoroughly trained to understand both the technical aspects of flooring and current design trends, ensuring customers receive expert guidance for their specific needs.

Floor Coverings International has earned a stellar reputation for quality workmanship and attention to detail. Their installation teams are known for their craftsmanship, professionalism, and ability to handle projects of any size – from single room renovations to whole-house installations. The company's commitment to customer satisfaction is evident in their thorough follow-up process and dedication to ensuring every project meets their high standards.

For entrepreneurs looking to enter the lucrative home services industry, Floor Coverings International offers a scalable business model with strong support systems, comprehensive training, and the backing of an established brand known for excellence in the flooring sector.
  • Mobile showroom brings samples home
  • 35+ years proven franchise system
  • Premium concierge-style customer experience
  • Pet-friendly flooring specialty focus
  • 252 units across North America
  • Design-to-installation full service model

Location Analysis

Where Floor Coverings International wins

Floor Coverings International demonstrates strong market presence across multiple states, showing particular concentration in the Mid-Atlantic region. The franchise has notable presence in Virginia, Pennsylvania, Maryland, and New Jersey, suggesting successful market penetration in affluent suburban areas with high homeownership rates. The brand's exceptional 4.92 average rating across thousands of customer reviews indicates strong operational consistency and service quality, particularly in established markets.

The current geographic distribution reveals significant expansion opportunities, especially in Texas where limited presence exists despite the state's large population and robust housing market. The strong concentration in Mid-Atlantic states suggests a successful business model in regions with higher median household incomes and aging housing stock requiring regular upgrades.

Ideal locations for new franchises typically include affluent suburban areas with high homeownership rates, median home values above $300,000, and a significant portion of homes 15+ years old. The mobile business model allows for lower overhead costs while serving broader geographic territories. Primary growth opportunities exist in underserved markets within current operating states and expansion into adjacent territories, particularly in the Southeast and Southwest regions where housing development remains strong.
Total US locations
252
Franchise units
252
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Floor Coverings International

Avg gross revenue$1,027,449
Investment range$180,350 – $243,500
Investment midpoint$211,925
Brand fund3%
Royalty5%
Franchise fee$53,000
Min. net worth
Min. liquid capital
Floor Coverings International requires an investment of $180,350-$243,500, positioning it as a premium franchise opportunity within the flooring sub-sector where average investments range $79,995-$155,614. This higher investment reflects the franchise's unique mobile showroom model and comprehensive service approach. The flooring industry benefits from strong residential renovation trends and increasing homeowner investment in property improvements, particularly post-pandemic as remote work drives home enhancement spending.

Established in 1988 with 252 units, the system demonstrates mature operational infrastructure and proven scalability across North America. The reported gross revenue of $1,027,449 substantially exceeds the sub-sector average of $375,956, though investors should verify these figures through FDD review and validation calls with existing franchisees.

The mobile showroom concept differentiates this franchise from traditional retail flooring stores, potentially reducing overhead while enhancing customer convenience. However, this model requires significant working capital for inventory management and specialized vehicle outfitting. Ideal investors should possess strong sales backgrounds, relationship-building skills, and sufficient liquid capital to support the premium investment level and operational requirements.

Key considerations include territory exclusivity terms, inventory management complexity, and the need for skilled installation teams. The franchise's focus on pet-friendly flooring solutions addresses a growing market niche. Prospective investors should thoroughly review the FDD, validate financial performance with existing franchisees, and assess local market demographics before committing to this premium-tier investment opportunity.
Did you know? Did you know that starting your own Floor Coverings International franchise - where you'll bring beautiful flooring solutions directly to customers' homes through their innovative mobile showroom concept - requires a total investment between $180,350 and $243,500, which includes the $53,000 franchise fee plus all the startup costs needed to launch your flooring business and start transforming homes in your territory?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$180K–$244K
Most common
$180,350
Minimum
$211,925
Midpoint
$243,500
Maximum

Per FDD Item 7, total initial investment ranges from $180,350 to $243,500. The midpoint $211,925 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$1M
$1M
$1M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
-8%

According to Item 19 of the Franchise Disclosure Document, Floor Coverings International has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+17% YoY
300240180120600
2017
2018
2019
2020
2021
2022
2023
2024
252 units open as of 2024 FDD+37 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Floor Coverings International's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Floor Coverings International franchise typically ranges between $180,350.00 and $243,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Floor Coverings International
Floor Coverings International
$1M avg revenue · 252+ US franchises

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