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fresh&co
Food & Beverage · Salads, smoothies, acai bowls
Description
What is fresh&co?
At the heart of fresh&co's success is their commitment to using high-quality, locally-sourced ingredients to create their signature salads, grain bowls, smoothies, and acai bowls. The menu thoughtfully accommodates various dietary needs, including vegan, vegetarian, and gluten-free options, making it an inclusive dining destination for all customers.
What sets fresh&co apart is their dedication to both customer satisfaction and operational excellence. The brand has cultivated a warm, welcoming atmosphere where friendly staff provide exceptional service, often developing lasting relationships with regular customers. Their efficient ordering system and quick service model make it an ideal choice for busy professionals and health-conscious diners on the go.
The franchise's modern, clean aesthetic and commitment to sustainability resonates with today's environmentally conscious consumers. Each location serves as a community hub, offering both convenient takeout options and comfortable dining spaces where customers can enjoy their meals. With a proven track record of success in urban markets, fresh&co continues to grow its presence while maintaining its core values of quality, freshness, and customer service excellence.
- 131% above sub-sector average revenue performance ($974,146 vs $422,028)
- Premium investment positioning in healthy fast-casual segment
- Diversified all-day dining menu (breakfast, lunch, dinner)
- Fresh Rewards loyalty program with specialty access
- Established brand since 2010 with proven operational foundation
- Comprehensive catering services for all event types
Location Analysis
Where fresh&co wins
The brand's impressive customer rating based on thousands of reviews reflects strong operational execution and customer satisfaction. This consistent performance across diverse geographic regions indicates a scalable business model that adapts well to different market conditions.
The franchise's geographic distribution shows strategic expansion beyond its Northeast base, with growing presence in key markets like Florida, Georgia, and Texas. Their location strategy focuses on high-foot-traffic areas in urban and suburban centers, particularly near office complexes, universities, and health-conscious residential neighborhoods.
Significant expansion opportunities exist in states where fresh&co currently has limited market penetration, particularly in markets like Colorado, Kentucky, and Nebraska. The brand's strong performance in existing markets suggests potential for growth in similar metropolitan areas with comparable demographics. Prospective franchisees should focus on locations with strong daytime population density and health-focused consumer bases, following the successful pattern established in their current markets.
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Financial Analysis
The numbers behind fresh&co
The healthy fast-casual sector benefits from strong consumer demand trends toward nutritious, convenient dining options, though faces intense competition from established players and emerging concepts. Fresh&co's reported gross revenue of $974,146 substantially outperforms the sub-sector average of $422,028, demonstrating 131% above-average revenue performance and indicating strong unit-level potential.
With 15 franchise units since 2018, fresh&co represents an emerging franchise system in early development stages. This creates both opportunity for ground-floor positioning and inherent risks associated with newer franchise programs. The premium investment requirement suggests ideal candidates possess substantial liquid capital and restaurant industry experience.
The diversified all-day menu offerings and upscale positioning demand sophisticated operational management capabilities. Multi-unit development potential exists in affluent markets with health-conscious demographics. Prospective investors should carefully evaluate the franchisor's support infrastructure, territory protection policies, and supply chain capabilities given the system's early franchise stage and significant capital commitment required.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $802,665 to $1,543,000. The midpoint $1,172,833 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, fresh&co has an average gross revenue of $974K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for fresh&co's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a fresh&co franchise typically ranges between $802,665.00 and $1,543,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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