Gotcha Covered

Gotcha Covered

Franzy VerifiedInformation based on 2026 FDD

Home Services · Other Home Services

Investment min
$123K
Total: $123K–$146K
Avg gross revenue
$590K
Unit-level, 2026
Franchise fee
$63K–$70K
Veteran discount available
Royalty
Flat-fee Royalty
Locations
172
Franchising since 2001

Description

What is Gotcha Covered?

Gotcha Covered provides complete, full-service, custom window treatments to residential and commercial properties throughout North America. Our comprehensive suite of products includes blinds, shutters, shades, drapes, and curtains — along with complementary decor & accessories, motorization, and connected home systems including Alexa and Google Home. Commercially, we have serviced hotels, restaurants, hospitals, and retail stores including Verizon Wireless and Chipotle. Nearly 30 years ago, our founders developed software to streamline the sales process for window treatments. Since then, we have continued to grow, evolve, hit significant milestones, and win awards.

  • 23 years proven franchise experience since 2001
  • White-glove customer service approach from consultation to installation
  • Residential and commercial market diversification opportunities
  • Custom design consultation with comprehensive style assessments
  • 175 active franchise locations demonstrating system scalability
  • 15

Location Analysis

Where Gotcha Covered wins

Gotcha Covered demonstrates strong geographic concentration across the Southeast (Florida, Georgia, North Carolina), Mid-Atlantic (Virginia, Maryland), and Southwest (Texas, Arizona), with particular density in growth markets like Tampa-St. Petersburg, Charlotte, Raleigh-Durham, and Phoenix. This distribution aligns strategically with affluent suburban expansion markets where homeowners aged 35-65 invest in custom home improvements. The top markets share characteristics of planned communities, new construction activity, and above-average household incomes—ideal conditions for premium window treatment sales. The territory-based model serves both residential and B2B channels (builders, designers, property managers), creating revenue diversification opportunities in markets with active construction sectors. Customer sentiment averaging 4.6-4.8 stars reflects strong service quality, with positive feedback emphasizing consultation expertise, product customization, and installation professionalism. However, review volume varies significantly by territory, suggesting inconsistent market penetration and brand visibility across the system. Common complaints about premium pricing and extended lead times highlight competitive vulnerabilities against online retailers and big-box alternatives. Success appears territory-dependent, requiring access to affluent demographics willing to pay for convenience and expertise over price. Markets with aging housing stock, active renovation activity, and limited competition from established window treatment specialists likely offer stronger positioning. Prospective franchisees should conduct thorough territory-level analysis, validating demographic income levels, housing characteristics, competitive landscape, and existing franchisee performance in comparable markets before committing. Local builder and designer network strength will significantly influence B2B revenue potential.
Total US locations
175
Franchise units
172
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Gotcha Covered

Avg gross revenue$589,659
Investment range$122,760 – $145,500
Investment midpoint$134,130
Brand fundFlat-fee
RoyaltyFlat-fee Royalty
Franchise fee$62,910–$69,900
Min. net worth$250,000
Min. liquid capital$150,000

Veteran discount available

Gotcha Covered participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Gotcha Covered presents a mature franchise platform with 175 units operating since 2001, suggesting established systems and brand recognition in the window treatment space. The initial investment range of $122,760-$145,500 positions this as an accessible home-based model with relatively low overhead compared to brick-and-mortar retail concepts. The home-based operational structure minimizes fixed costs while the mobile consultation model creates scalability through territory expansion rather than location buildout. The reported gross revenue figure of $592,531 provides context for territory performance potential, though investors should recognize this likely reflects established operators rather than startup performance. The business model centers on premium Hunter Douglas products with professional consultation and installation services, creating higher transaction values but limiting customer volume compared to mass-market competitors. This premium positioning suggests healthy margins on successful sales but introduces customer acquisition challenges in price-sensitive markets. Operational complexity centers on design expertise, measurement precision, supplier coordination, and installation management. The review feedback indicating occasional measurement errors and lead time issues highlights execution risks that directly impact customer satisfaction and repeat business. The relatively low capital requirements reduce financial risk, but success depends heavily on the franchisee's sales ability, design consultation skills, and local market penetration. Territory performance likely varies significantly based on demographic density and competitive intensity from both independent dealers and big-box retailers.
Did you know? Gotcha Covered, operating in the Home Services sector specializing in custom window treatments, requires an initial investment ranging from $122,760 to $145,500. This home-based franchise model eliminates retail storefront costs, focusing capital on vehicle outfitting, product samples, marketing, and working capital. The relatively accessible investment range reflects the mobile consultation business model with low fixed overhead and territory-based operations.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Gotcha Covered works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$123K–$146K
Most common
$122,760
Minimum
$134,130
Midpoint
$145,500
Maximum

Per FDD Item 7, total initial investment ranges from $122,760 to $145,500. The midpoint $134,130 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$541K
$598K
$593K
2022
2023
2024
Avg
$577K
YOY change (2023 -> 2024)
-1%

According to Item 19 of the Franchise Disclosure Document, Gotcha Covered has an average gross revenue of $593K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+7% YoY
20016012080400
2017
2018
2019
2020
2021
2022
2023
2024
154 units open as of 2026 FDD+10 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Gotcha Covered's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Gotcha Covered franchise typically ranges between $122,760.00 and $145,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Gotcha Covered
Gotcha Covered
$590K avg revenue · 172+ US franchises

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