Gotcha Covered

Gotcha Covered

Franzy VerifiedInformation based on 2026 FDD

Home Services · Other Home Services

Investment min
$123K
Total: $123K–$146K
Avg gross revenue
$590K
Unit-level, 2026
Franchise fee
$63K–$70K
Veteran discount available
Royalty
Flat-fee Royalty
Locations
172
Franchising since 2001

Description

What is Gotcha Covered?

Gotcha Covered provides complete, full-service, custom window treatments to residential and commercial properties throughout North America. Our comprehensive suite of products includes blinds, shutters, shades, drapes, and curtains — along with complementary decor & accessories, motorization, and connected home systems including Alexa and Google Home. Commercially, we have serviced hotels, restaurants, hospitals, and retail stores including Verizon Wireless and Chipotle. Nearly 30 years ago, our founders developed software to streamline the sales process for window treatments. Since then, we have continued to grow, evolve, hit significant milestones, and win awards.

  • Custom window treatment specialists
  • In-home consultation model
  • Design-focused alternative to big-box
  • Serving new construction builders
  • Targeting post-2000 suburban homes
  • Multi-unit property solutions

Location Analysis

Where Gotcha Covered wins

Geographic concentration in the Southeast, Texas, Mid-Atlantic, and California coastal markets reflects strong alignment with high-growth suburban markets and affluent homeowner demographics. The Dallas-Fort Worth, Houston, Atlanta, and Charlotte presence demonstrates penetration in Sun Belt metros experiencing sustained population growth and new construction activity. Strong performance ratings of 4.7-4.9 stars across territories with moderate review volumes (15-50 per location) indicate consistent service delivery despite the distributed franchisee model. Customer sentiment highlights the value proposition of convenience and personalized consultation, though premium pricing and extended lead times emerge as friction points against mass retail alternatives. The ideal demographic profile—homeowners in post-2000 construction, empty nesters, and new construction buyers—aligns well with these metros' suburban expansion patterns. Negative feedback regarding communication gaps and installation inconsistencies suggests territory success correlates closely with individual franchisee competency and local subcontractor networks rather than standardized systems. The service territory model (20-30 mile radius) enables market entry without retail footprint but requires sufficient household density and affluence within coverage areas. Virginia, North Carolina, Georgia, and Florida's prominence indicates preference for markets with favorable business climates and ongoing residential development. Prospective franchisees should conduct granular territory analysis validating household income levels, home values, and competitive saturation within proposed coverage areas before investment.
Total US locations
175
Franchise units
172
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Gotcha Covered

Avg gross revenue$589,659
Investment range$122,760 – $145,500
Investment midpoint$134,130
Brand fundFlat-fee
RoyaltyFlat-fee Royalty
Franchise fee$62,910–$69,900
Min. net worth$250,000
Min. liquid capital$150,000

Veteran discount available

Gotcha Covered participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Gotcha Covered presents a relatively mature franchise model with 172 units operating since 2001, indicating proven concept longevity in the custom window treatment sector. The initial investment of $122,760-$145,500 positions this as a moderately accessible home services franchise, with the home-based or small office model eliminating traditional retail overhead. The disclosed gross revenue of $592,531 provides a meaningful benchmark, though profitability depends heavily on cost of goods sold, subcontractor expenses, and owner compensation structure. The mobile showroom approach creates operational efficiency but requires careful inventory management and strong vendor relationships. Scalability concerns center on the owner-operator model's reliance on personal sales and design consultation skills—growth beyond single-territory operations demands either multi-unit strategies or employee leverage, both presenting management complexity. The premium positioning against big-box competitors suggests healthy margins but limits addressable market to design-conscious, affluent homeowners. Customer feedback indicating installation inconsistencies points to subcontractor quality control as an operational risk factor. Lead time complaints suggest supply chain dependencies that could impact cash flow and customer satisfaction. The business model's B2C service nature creates revenue volatility tied to housing market cycles and discretionary home improvement spending. Investors should scrutinize territory exclusivity terms, sample inventory requirements, and the franchisor's vendor network strength before committing capital.
Did you know? Gotcha Covered, a mobile custom window treatment franchise in the Home Services sector, requires an initial investment ranging from $122,760 to $145,500. The franchise fee information was not disclosed in available data. The home-based business model eliminates traditional retail real estate costs, with the primary investment supporting sample inventory, mobile showroom setup, and initial marketing to establish a service territory.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Gotcha Covered works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$123K–$146K
Most common
$122,760
Minimum
$134,130
Midpoint
$145,500
Maximum

Per FDD Item 7, total initial investment ranges from $122,760 to $145,500. The midpoint $134,130 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$541K
$598K
$593K
2022
2023
2024
Avg
$577K
YOY change (2023 -> 2024)
-1%

According to Item 19 of the Franchise Disclosure Document, Gotcha Covered has an average gross revenue of $593K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+7% YoY
20016012080400
2017
2018
2019
2020
2021
2022
2023
2024
154 units open as of 2026 FDD+10 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Gotcha Covered's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Gotcha Covered franchise typically ranges between $122,760.00 and $145,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Gotcha Covered
Gotcha Covered
$590K avg revenue · 172+ US franchises

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