Hawaii Fluid Art

Hawaii Fluid Art

Information based on 2024 FDD

Recreation & Entertainment · Do It Yourself Workshops

Investment min
$182K
Total: $182K–$340K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$66K
Per current disclosure
Royalty
8%
of gross revenue
Locations
21
Franchising since 2022

Description

What is Hawaii Fluid Art?

Hawaii Fluid Art is an innovative and engaging franchise concept that brings the therapeutic and creative world of fluid art to communities across America. Founded in 2020, this rapidly growing brand offers a unique blend of artistic expression and entertainment through guided DIY workshops that cater to all skill levels.

The concept specializes in various art forms, including paint pouring, resin art, tumbler customization, and beach-themed creations. What sets Hawaii Fluid Art apart is their ability to make artistic expression accessible to everyone - from complete beginners to experienced creators. Their workshops create an inclusive, relaxing environment where participants can explore their creativity while being guided by knowledgeable and patient instructors.

The studio offers diverse experiences perfect for multiple occasions - from date nights and family outings to corporate team building events and children's birthday parties. Their BYOB option for adult sessions adds an extra layer of fun to the social experience. The business model emphasizes both individual walk-in sessions and group events, providing flexible options for different customer needs.

Hawaii Fluid Art's success lies in its ability to deliver a memorable experience that combines entertainment with the satisfaction of creating personalized art pieces. Customers consistently praise the therapeutic nature of the activities, the helpful staff, and the joy of taking home unique, professional-looking artwork. The franchise has successfully created a business that appeals to multiple demographics while maintaining a warm, Hawaiian-inspired atmosphere that makes everyone feel welcome and capable of creating something beautiful.
  • Rapid expansion to 24 units
  • Premium positioning above sector averages
  • Multiple revenue stream opportunities
  • Strong corporate event potential

Location Analysis

Where Hawaii Fluid Art wins

Hawaii Fluid Art demonstrates strong market penetration across multiple states, with widespread coverage strategically distributed throughout the country. The franchise shows particular strength in Texas, while maintaining significant presence in Arizona, Michigan, Missouri, and North Carolina. This geographic spread suggests successful adaptation to diverse market conditions while maintaining exceptional service quality, evidenced by an impressive 4.98 average rating across thousands of customer reviews.

The franchise's notable concentration in Texas indicates strong market acceptance in populous, arts-friendly metropolitan areas. The successful expansion into both warm-weather regions (Arizona) and seasonal markets (Michigan) demonstrates the concept's versatility across different demographic and climate conditions. The DIY art workshop model appears particularly effective in urban and suburban areas with disposable income and interest in experiential activities.

Ideal locations for new franchises should target areas with strong arts communities, higher disposable income, and significant foot traffic. Shopping centers and lifestyle complexes, like the Zona Rosa location in Missouri, provide good visibility and complementary retail traffic. Significant expansion opportunities exist in underserved markets, particularly in the Northeast and West Coast, where similar experiential retail concepts have thrived.
Total US locations
24
Franchise units
21
Corporate locations
3
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Hawaii Fluid Art

Avg gross revenueN/A
Investment range$182,450 – $339,600
Investment midpoint$261,025
Brand fund2%
Royalty8%
Franchise fee$65,500
Min. net worth
Min. liquid capital
Hawaii Fluid Art requires an initial investment of $182,450-$339,600, positioning it above the DIY workshop sub-sector average of $141,068-$265,151. This premium investment level reflects the franchise's comprehensive art studio concept and specialized equipment requirements for fluid art, resin work, and diverse creative experiences. The higher capital requirement suggests a mid-tier positioning within the recreation franchise sector, likely including studio buildout, specialized ventilation systems, art supplies inventory, and equipment for multiple creative disciplines.

The DIY workshop sector benefits from growing consumer interest in experiential entertainment and creative wellness activities. Post-pandemic trends show increased demand for hands-on, social experiences that provide stress relief and personal expression. The art center model capitalizes on the "experience economy" where consumers prioritize memorable activities over material purchases.

Established in 2020 with 24 units, Hawaii Fluid Art demonstrates rapid early growth despite launching during challenging market conditions. However, the system's relative youth means limited operational track record and evolving brand recognition. The franchise's diverse service offerings—from fluid art to resin tumblers and corporate events—provide multiple revenue streams but require comprehensive staff training and inventory management.

Ideal investors should possess sufficient liquid capital for the premium investment level and experience in retail, hospitality, or creative services. The business model suits markets with disposable income and interest in experiential activities. Prospective franchisees should thoroughly review the FDD and assess local market demographics before committing to this emerging creative franchise concept.", "brand_bragging_rights": [ "Diverse creative experience portfolio", "All skill levels welcome approach", "Multiple revenue stream opportunities", "Rapid early system growth", "Unique Hawaiian-themed art concept", "Corporate and private event capabilities
Did you know? Did you know that starting your own Hawaii Fluid Art franchise - where customers create stunning pour paintings and resin art in a relaxing studio environment - requires a total investment between $182,450 and $339,600, which includes the $65,500 franchise fee plus all equipment, buildout, and working capital needed to launch your creative business?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$182K–$340K
Most common
$182,450
Minimum
$261,025
Midpoint
$339,600
Maximum

Per FDD Item 7, total initial investment ranges from $182,450 to $339,600. The midpoint $261,025 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$600K$480K$360K$240K$120KN/A
$407K
$493K
2022
2023
2024
Avg
$300K
YOY change (2023 -> 2024)
-100%

According to Item 19 of the Franchise Disclosure Document, Hawaii Fluid Art has average gross revenue data in our records. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+300% YoY
3024181260
2020
2021
2022
2023
2024
24 units open as of 2024 FDD+18 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Hawaii Fluid Art's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Hawaii Fluid Art franchise typically ranges between $182,450.00 and $339,600.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Hawaii Fluid Art
Hawaii Fluid Art
N/A avg revenue · 21+ US franchises

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