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Hawaiian Bros Island Grill

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2018
  • Franchising Since 2022
  • 18 US Franchises
  • $2M - $5M Investment Range
  • $3M Average Gross Revenue
  • 5% - 6% Royalty Fee
  • $25K Franchise Fee
Brand Description
Hawaiian Bros Island Grill brings the vibrant flavors and warm hospitality of the Hawaiian Islands to the mainland through their fast-casual dining concept. Founded in 2018, this rapidly expanding franchise has earned a reputation for serving authentic Hawaiian plate lunches with a modern twist, featuring their signature marinated meats, traditional sides, and the spirit of 'aloha' in every meal.

The menu centers around classic Hawaiian comfort food, with standout items like their Huli Huli Chicken, Luau Pig, and the customer-favorite Kilauea Chicken for those seeking a spicier kick. Each plate lunch is served traditionally with their signature white rice and creamy macaroni salad, though health-conscious diners can opt for fresh vegetable substitutions. The addition of Dole Whip soft serve provides a perfect tropical dessert finish.

What sets Hawaiian Bros apart is their unwavering commitment to customer service, consistently earning praise for their welcoming atmosphere and attentive staff. The restaurant design creates an island-inspired ambiance with modern efficiency, offering both comfortable dine-in seating and quick service for takeout orders. Their streamlined operation model ensures swift service without compromising food quality or the authentic Hawaiian dining experience.

The franchise has distinguished itself in the fast-casual segment by focusing on fresh, high-quality ingredients and maintaining operational excellence. Their simplified menu and efficient kitchen design allow for consistent execution while serving high volumes of customers, making it an attractive business model for potential franchisees who value both quality and scalability.
DID YOU KNOW?

How much does it cost to start a franchise with Hawaiian Bros Island Grill?

$2M
$5M
Did you know that bringing the tropical flavors and island vibes of Hawaiian Bros Island Grill to your community requires a total investment between $1,539,160 and $4,818,991, which covers everything from the franchise fee and kitchen equipment to build-out costs for creating an authentic Hawaiian plate lunch experience that has customers lining up for their famous Huli Huli Chicken and Kalua Pig?
Financial Summary
Franchise Fee
$25K
Investment Range
$2M - $5M
Investment Midpoint
$3M
Minimum Cash Required
$2M
Royalty Fees
5% - 6%
Brand Fund
3%
Brand Bragging Rights
Unique Hawaiian cuisine market positioning in fast-casual segment
Multi-unit operator exclusive franchise model with proven scalability
No. 16 ranking on Fast Casual Top 100 Movers & Shakers for 2025
4.8-star customer rating from over 210,000 reviews
30-second average drive-thru service times across all dayparts
525,000+ active loyalty program members and growing
Financial Analysis
Hawaiian Bros Island Grill requires a substantial investment of $1.54M - $4.82M, positioning it as a premium fast-casual opportunity significantly above the sub-sector average of $407K - $894K. This elevated investment reflects the brand's comprehensive build-out requirements for authentic Hawaiian dining experiences, including specialized kitchen equipment and island-themed interior design elements.

The fast-casual sector continues experiencing robust growth as consumers seek higher-quality alternatives to traditional quick-service restaurants. Hawaiian cuisine represents a unique niche within this expanding market, benefiting from growing consumer interest in diverse, health-conscious dining options. The brand's reported gross revenue of $3.10M substantially exceeds the sub-sector average of $697K, demonstrating strong unit-level performance potential.

Established in 2018 with 42 active units, Hawaiian Bros demonstrates rapid expansion across 10 states with over 250 additional locations committed for development by 11 multi-unit franchisees. The company targets experienced multi-unit operators exclusively, indicating sophisticated operational requirements and growth-focused franchise strategy.

Prospective investors should possess substantial liquid capital and restaurant industry experience given the premium investment level and operational complexity. The brand's focus on multi-unit development suggests strong territorial growth potential for qualified operators seeking to capitalize on the growing demand for authentic Hawaiian cuisine in underserved markets.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hawaiian Bros Island Grill. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Tenet Financial

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CRF USA

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First Bank of the Lake

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Live Oak Bank

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Pension Pros Logo

Pension Pros

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Preferred Funding Group

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Guidant Financial

Financing Partner

Location Analysis
Hawaiian Bros Island Grill, established in 2018, has demonstrated remarkable growth with widespread coverage across multiple states, maintaining an impressive average rating from thousands of customer reviews. The franchise shows concentrated growth in the South Central region, with strong presence in Texas and notable market penetration in Missouri. This regional clustering suggests effective supply chain management and strong brand recognition in these core markets.

Despite being a relatively young franchise, their expansion pattern reveals a strategic focus on mid-sized markets across the central United States. Their success in Texas and Missouri markets indicates strong performance in areas with diverse population bases and moderate competition in the Hawaiian cuisine segment. The consistently high customer satisfaction ratings, particularly exemplified by their well-performing Broken Arrow, Oklahoma location, suggest exceptional operational execution and market fit.

The brand has established significant presence across the central United States, including notable market penetration in Arizona, Kansas, Oklahoma, Iowa, Illinois, Arkansas, and Nebraska. Ideal locations typically feature high-visibility sites in suburban areas with strong daytime population, above-average household incomes, and proximity to retail centers or office complexes. Given their impressive growth trajectory since 2018, future expansion opportunities exist in neighboring states, particularly in underserved Southeastern markets where similar fast-casual concepts have proven successful.
Total US Locations42
Open Franchises18
Corporate Locations24
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Hawaiian Bros Island Grill. Learn about the experience and expertise of the executive team guiding Hawaiian Bros Island Grill's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Hawaiian Bros Island Grill. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Hawaiian Bros Island Grill's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Hawaiian Bros Island Grill's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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