Hawaiian Bros Island Grill
Food & Beverage · Fast Casual
Description
What is Hawaiian Bros Island Grill?
The menu centers around classic Hawaiian comfort food, with standout items like their Huli Huli Chicken, Luau Pig, and the customer-favorite Kilauea Chicken for those seeking a spicier kick. Each plate lunch is served traditionally with their signature white rice and creamy macaroni salad, though health-conscious diners can opt for fresh vegetable substitutions. The addition of Dole Whip soft serve provides a perfect tropical dessert finish.
What sets Hawaiian Bros apart is their unwavering commitment to customer service, consistently earning praise for their welcoming atmosphere and attentive staff. The restaurant design creates an island-inspired ambiance with modern efficiency, offering both comfortable dine-in seating and quick service for takeout orders. Their streamlined operation model ensures swift service without compromising food quality or the authentic Hawaiian dining experience.
The franchise has distinguished itself in the fast-casual segment by focusing on fresh, high-quality ingredients and maintaining operational excellence. Their simplified menu and efficient kitchen design allow for consistent execution while serving high volumes of customers, making it an attractive business model for potential franchisees who value both quality and scalability.
- Unique Hawaiian cuisine market positioning in fast-casual segment
- Multi-unit operator exclusive franchise model with proven scalability
- No. 16 ranking on Fast Casual Top 100 Movers & Shakers for 2025
- 4.8-star customer rating from over 210,000 reviews
- 30-second average drive-thru service times across all dayparts
- 525,000+ active loyalty program members and growing
Location Analysis
Where Hawaiian Bros Island Grill wins
Despite being a relatively young franchise, their expansion pattern reveals a strategic focus on mid-sized markets across the central United States. Their success in Texas and Missouri markets indicates strong performance in areas with diverse population bases and moderate competition in the Hawaiian cuisine segment. The consistently high customer satisfaction ratings, particularly exemplified by their well-performing Broken Arrow, Oklahoma location, suggest exceptional operational execution and market fit.
The brand has established significant presence across the central United States, including notable market penetration in Arizona, Kansas, Oklahoma, Iowa, Illinois, Arkansas, and Nebraska. Ideal locations typically feature high-visibility sites in suburban areas with strong daytime population, above-average household incomes, and proximity to retail centers or office complexes. Given their impressive growth trajectory since 2018, future expansion opportunities exist in neighboring states, particularly in underserved Southeastern markets where similar fast-casual concepts have proven successful.
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Financial Analysis
The numbers behind Hawaiian Bros Island Grill
The fast-casual sector continues experiencing robust growth as consumers seek higher-quality alternatives to traditional quick-service restaurants. Hawaiian cuisine represents a unique niche within this expanding market, benefiting from growing consumer interest in diverse, health-conscious dining options. The brand's reported gross revenue of $3.10M substantially exceeds the sub-sector average of $697K, demonstrating strong unit-level performance potential.
Established in 2018 with 42 active units, Hawaiian Bros demonstrates rapid expansion across 10 states with over 250 additional locations committed for development by 11 multi-unit franchisees. The company targets experienced multi-unit operators exclusively, indicating sophisticated operational requirements and growth-focused franchise strategy.
Prospective investors should possess substantial liquid capital and restaurant industry experience given the premium investment level and operational complexity. The brand's focus on multi-unit development suggests strong territorial growth potential for qualified operators seeking to capitalize on the growing demand for authentic Hawaiian cuisine in underserved markets.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $1,539,160 to $4,818,991. The midpoint $3,179,076 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Hawaiian Bros Island Grill has an average gross revenue of $3M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Hawaiian Bros Island Grill's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Hawaiian Bros Island Grill franchise typically ranges between $1,539,160.00 and $4,818,991.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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