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hoots

Information based on 2023 FDD
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Brand Highlights
  • Founded in 2019
  • Franchising Since 2020
  • 12 US Franchises
  • $415K - $1M Investment Range
  • N/A Average Gross Revenue
  • 5% Royalty Fee
  • $30K Franchise Fee
Brand Description
hoots is an innovative fast-casual dining concept that brings the legendary flavors of Hooters to a streamlined, modern setting. Launched in 2019, hoots has reimagined the traditional wing restaurant experience by focusing on quality food, quick service, and convenience without compromising on taste.

At hoots, customers can enjoy the same world-famous wings and signature sauces in a casual, family-friendly atmosphere. The menu features perfectly crafted wings available in multiple styles – traditional, breaded, smoked, or grilled – complemented by an impressive array of house-made sauces ranging from classic buffalo to unique flavors like honey Thai chili and blue glaze. Beyond wings, the menu includes crispy chicken sandwiches, fresh seafood options, and craveable sides like their popular funnel fries and fried pickles.

What sets hoots apart is their commitment to efficiency and accessibility. The streamlined ordering process, whether through user-friendly kiosks or friendly counter service, ensures a quick, convenient experience perfect for both dine-in and takeout customers. Each location maintains high standards of cleanliness and food quality, with items prepared fresh to order.

The brand has earned a loyal following for delivering consistent, high-quality food with exceptional customer service. Their smaller footprint and focused menu allow them to maintain the beloved flavors of their parent brand while offering a more casual, accessible dining experience. Perfect for lunch breaks, family dinners, or game-day takeout, hoots represents the evolution of casual dining – maintaining the soul of a classic while meeting the demands of modern customers.
DID YOU KNOW?

How much does it cost to start a franchise with hoots?

$415K
$1M
Did you know that launching your own hoots franchise - the popular wing restaurant known for its sports bar atmosphere and signature sauces - requires a total investment ranging from $414,500 to $1,132,000, which covers everything from the $30,000 franchise fee to equipment, build-out costs, and working capital needed to get your location serving up those famous wings to hungry customers?
Financial Summary
Franchise Fee
$30K
Investment Range
$415K - $1M
Investment Midpoint
$773K
Minimum Cash Required
$415K
Royalty Fees
5%
Brand Fund
2%
Brand Bragging Rights
Hooters brand recognition and heritage
Ground floor franchise opportunity
Comprehensive training and support infrastructure
Diverse menu beyond traditional wings
Mobile app rewards program integration
Proven quick-service operational model
Financial Analysis
Hoots requires an investment range of $414,500 to $1,132,000, positioning it slightly above the fast casual sub-sector average minimum but significantly higher on the maximum end compared to the $406,514 to $894,151 sub-sector range. This premium investment level reflects the brand's association with the established Hooters concept and comprehensive operational infrastructure.

The fast casual wing segment benefits from strong consumer demand, with Americans consuming over 1 billion wings during Super Bowl alone according to The National Chicken Council. However, Hoots faces the challenge of being a relatively new franchise system established in 2019 with only 14 units currently operating, indicating limited operational track record compared to mature competitors.

The franchise system's youth presents both opportunity and risk considerations. While investors can enter at the ground floor of a potentially disruptive concept backed by Hooters' brand recognition, the limited unit count suggests unproven scalability at franchise level. The brand emphasizes simplified operations and comprehensive training infrastructure, which may appeal to first-time franchisees.

Ideal investors should possess substantial liquid capital given the higher investment threshold, with restaurant or food service experience beneficial but not necessarily required given the operational support structure. The franchise appears suited for entrepreneurs seeking brand recognition advantages in high-traffic locations where the Hooters association provides marketing leverage. Prospective investors should carefully review the FDD to understand territory rights, ongoing fees, and operational requirements before making investment decisions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like hoots. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Tenet Financial

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CRF USA Logo

CRF USA

Financing Partner

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First Bank of the Lake

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Live Oak Bank

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Pension Pros Logo

Pension Pros

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Preferred Funding Group

Financing Partner

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Guidant Financial

Financing Partner

Location Analysis
Founded in 2019, hoots has rapidly expanded to numerous locations across multiple states, demonstrating significant growth in just a few years. The franchise shows particularly strong presence in North Carolina and Illinois, with notable concentrations in Michigan and Missouri. Customer satisfaction is notable, maintaining a 4.32 average rating across thousands of reviews, indicating consistent service quality across their expanding network.

The franchise's geographic distribution reveals a strategic focus on the Southeast and Midwest regions, with emerging presence in the Southwest and both coasts. Their expansion pattern suggests successful adaptation to diverse market conditions, from dense urban areas to suburban communities. The significant market presence in states like North Carolina, Illinois, and Michigan indicates strong market acceptance in areas with mixed demographic profiles and varied dining preferences.

Potential franchisees should consider opportunities in mid-sized markets within existing strong-performing states, particularly in areas that bridge current location clusters. The brand's proven success across different regions suggests viable expansion potential in markets with similar characteristics to their current high-performing locations. Ideal sites should feature high visibility, strong daytime population density, and proximity to both commercial and residential areas. The sample location in Henderson County, North Carolina, exemplifies their approach to market selection with its excellent customer ratings.
Total US Locations14
Open Franchises12
Corporate Locations2
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind hoots. Learn about the experience and expertise of the executive team guiding hoots's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving hoots. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review hoots's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about hoots's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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