Island Fin Poke

Island Fin Poke

Information based on 2023 FDD

Food & Beverage · Fast Casual

Investment min
$284K
Total: $284K–$450K
Avg gross revenue
$485K
Unit-level, 2023
Franchise fee
$50K
Per current disclosure
Royalty
6%
of gross revenue
Locations
24
Franchising since 2018

Description

What is Island Fin Poke?

Island Fin Poke is a rapidly growing fast-casual restaurant concept that brings the fresh, vibrant flavors of Hawaiian poke bowls to mainland America. Founded in 2017, this innovative franchise has quickly become a standout in the health-conscious dining sector, offering customizable poke bowls that combine premium-quality seafood with fresh ingredients and house-made sauces.

What sets Island Fin Poke apart is their unwavering commitment to fresh, high-quality ingredients and exceptional customer service. Their build-your-own bowl concept allows customers to create personalized combinations from an extensive selection of proteins, including sushi-grade fish, vegetables, and unique toppings. The franchise is particularly noted for their signature house-made sauces that add authentic Hawaiian flavors to every bowl.

Beyond their core poke offerings, Island Fin Poke has become famous for their Dole Whip dessert, a refreshing tropical treat that perfectly complements their main dishes. The restaurant's atmosphere captures the laid-back, welcoming spirit of Hawaiian culture, creating an inviting dining experience that transports customers to the islands.

The franchise places a strong emphasis on customer education and satisfaction, with staff members trained to guide first-time poke enthusiasts through the menu options. Their commitment to cleanliness, portion size, and consistent quality has earned them numerous positive reviews and a loyal customer base across their locations. For health-conscious entrepreneurs looking to join the growing fast-casual segment, Island Fin Poke offers a unique opportunity in the thriving poke bowl market.
  • Sustainably-sourced fresh fish and farm-to-fork ingredients
  • Gluten-free soy sauce and dietary accommodation options
  • 8-step customizable bowl building experience
  • Hawaiian-themed 'Ohana' hospitality culture
  • Lower investment than fast-casual sector average
  • Premium protein options including ahi tuna and salmon

Location Analysis

Where Island Fin Poke wins

Island Fin Poke demonstrates a strategic East Coast-focused expansion with locations across multiple states, showing particular strength in the Southeast. The franchise has a notable concentration in North Carolina, suggesting successful market penetration in mid-sized metropolitan areas, while its presence in Florida indicates viability in competitive coastal markets. The brand maintains an impressive 4.64 average rating across numerous customer reviews, reflecting strong operational execution and market fit, particularly notable for a relatively young brand established in 2017.

The franchise shows adaptability across diverse markets, from dense urban centers in Maryland and Virginia to suburban locations like Worcester, MA. Successful locations typically feature proximity to business districts, higher-education institutions, and health-conscious demographic segments. The brand's fast-casual poke concept appears to perform well in areas with median household incomes above $65,000 and populations with higher educational attainment.

Growth opportunities exist in untapped Northeast markets and expansion potential in existing successful states. Ideal locations should target areas with high daytime population density, strong lunch traffic, and demographics aligned with healthy eating trends. New franchisees should prioritize locations with strong visibility, accessible parking, and proximity to complementary businesses that attract similar customer profiles. The brand's current geographic distribution suggests room for significant expansion, particularly in metropolitan areas with established fast-casual dining scenes.
Total US locations
25
Franchise units
24
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Island Fin Poke

Avg gross revenue$485,389
Investment range$283,550 – $449,500
Investment midpoint$366,525
Brand fund1.5%
Royalty6%
Franchise fee$49,500
Min. net worth
Min. liquid capital
Island Fin Poke requires an initial investment of $283,550-$449,500, positioning it as an accessible entry point in the fast-casual segment. This investment level sits 30% to 50% below the sub-sector averages of $406,514-$894,151, making it attractive for first-time franchisees or those seeking lower capital requirements. The Hawaiian poke concept capitalizes on growing consumer demand for healthy, customizable dining options, with the fast-casual sector experiencing robust growth driven by convenience-focused dining preferences.

As a relatively young franchise established in 2017 with 25 units, Island Fin Poke represents an emerging brand in the development phase. While this offers potential for early market entry advantages, investors should consider the inherent risks of partnering with a smaller, less-established system compared to mature franchise brands. The limited unit count may impact brand recognition and operational infrastructure maturity.

The concept's focus on fresh, sustainably-sourced ingredients and dietary accommodations (gluten-free soy sauce, extensive customization options) aligns with health-conscious consumer trends. However, the reported gross revenue of $485,389 falls below the sub-sector average of $696,569, which may reflect the system's early development stage or market positioning challenges.

The customizable bowl format requires operational precision and ingredient management expertise. Prospective franchisees should verify specific liquid capital requirements, territory rights, and ongoing support systems directly with the franchisor during comprehensive due diligence in this competitive segment.
Did you know? Did you know that bringing the fresh, Hawaiian-inspired poke bowl experience of Island Fin Poke to your community requires a total investment between $283,550 and $449,500, which covers everything from the $49,500 franchise fee to equipment, build-out costs, and working capital needed to launch your own slice of island paradise?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$284K–$450K
Most common
$283,550
Minimum
$366,525
Midpoint
$449,500
Maximum

Per FDD Item 7, total initial investment ranges from $283,550 to $449,500. The midpoint $366,525 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$600K$480K$360K$240K$120KN/A
$34K
$439K
$485K
2021
2022
2023
Avg
$320K
YOY change (2022 -> 2023)
+11%

According to Item 19 of the Franchise Disclosure Document, Island Fin Poke has an average gross revenue of $485K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+19% YoY
3024181260
2016
2017
2018
2019
2020
2021
2022
2023
25 units open as of 2023 FDD+4 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Island Fin Poke's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Island Fin Poke franchise typically ranges between $283,550.00 and $449,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Island Fin Poke
Island Fin Poke
$485K avg revenue · 24+ US franchises

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