iSmash

iSmash

Franzy VerifiedInformation based on 2026 FDD

Recreation & Entertainment · Entertainment Centers

Investment min
$350K
Total: $350K–$780K
Avg gross revenue
$690K
Unit-level, 2026
Franchise fee
$60K
Veteran discount available
Royalty
6%
of gross revenue
Locations
8
Franchising since 2021

Description

What is iSmash?

iSmash represents an exciting frontier in the modern entertainment center industry, offering a unique and therapeutic recreational experience that combines stress relief with pure entertainment. This innovative concept allows customers to safely destroy various items in a controlled environment, providing a perfect outlet for stress release while ensuring complete safety through proper protective equipment and expert supervision.

As a relatively young franchise that's making waves in the recreation sector since 2018, iSmash has quickly established itself as a pioneer in the 'rage room' entertainment concept. The business model caters to diverse audiences, from individuals looking to blow off steam after a long work week to corporate teams seeking unconventional team-building activities.

What sets iSmash apart is its commitment to creating a premium, safety-first destruction experience. Each location features specially designed smash rooms, a curated selection of breakable items, and comprehensive safety protocols. The franchise has successfully merged the therapeutic aspects of physical release with an entertaining, social activity that appeals to a broad demographic.

Franchise owners benefit from a proven business model that includes comprehensive training, marketing support, and operational guidance. The concept's unique positioning in the entertainment market offers strong potential for growth, particularly in urban and suburban areas where stress relief and novel entertainment experiences are in high demand.

For entrepreneurs looking to enter the booming experiential entertainment industry, iSmash presents an opportunity to own a business that not only generates revenue but also provides a valuable service to communities by offering a safe, controlled environment for stress relief and entertainment. iSmash is built for what’s next. From new events to emerging technologies, we’re always testing and rolling out innovations that keep the brand exciting and competitive. Franchisees benefit from a system that evolves alongside consumer demand.
  • Low barrier entry investment model
  • Unique rage room entertainment concept
  • Streamlined operational requirements
  • Growing experiential entertainment market
  • Ground floor franchise opportunity
  • Stress relief focused business model

Location Analysis

Where iSmash wins

iSmash demonstrates concentrated strength in the UK market, particularly across major metropolitan areas including London, Manchester, Birmingham, Bristol, and Edinburgh. This urban clustering aligns logically with the brand's target demographics—urban professionals aged 25-45, university students, and technology-oriented consumers in high smartphone-penetration markets. The location strategy emphasizes high-visibility retail positioning near transportation hubs, shopping districts, and university campuses, reflecting dependence on foot traffic and convenience-driven purchasing behavior. Customer ratings of 4.2-4.5 stars with moderate-to-high review volumes suggest generally positive reception, with customers valuing fast turnaround times, transparent pricing, and technical expertise. However, recurring negative themes around premium pricing, service consistency across locations, and wait times during peak periods indicate operational execution challenges that prospective franchisees must manage carefully. The emphasis on areas with limited Apple Store access or long wait times suggests a viable positioning strategy exploiting gaps in OEM service coverage. Geographic expansion appears focused on major metros with dense professional populations and high device ownership rates. The UK market dominance and minimal international presence indicate limited evidence of cross-border model transferability. Prospective franchisees should conduct rigorous local market analysis, assessing competitive density of independent repair shops, proximity to Apple Stores, demographic alignment with target customers, and sustainable pricing positioning before committing capital.
Total US locations
4
Franchise units
8
Corporate locations
2
Avg. sq. footage
Territory check

Is your territory available?

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Availability

Financial Analysis

The numbers behind iSmash

Avg gross revenue$689,987
Investment range$349,743 – $779,511
Investment midpoint$564,627
Brand fund2%
Royalty6%
Franchise fee$59,950
Min. net worth$150,000
Min. liquid capital$250,000

Veteran discount available

iSmash participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

iSmash represents an early-stage franchise opportunity in the smartphone repair sector, founded in 2018 with only 4 units currently operating. This limited footprint suggests a nascent franchise system still proving its replication model, which introduces elevated execution risk for prospective franchisees. The investment range of $349,743 to $779,511 positions this as a moderate-to-significant capital commitment for a retail service concept, likely reflecting premium location requirements and build-out costs for high-visibility retail environments. The reported gross revenue of $689,987 per location suggests reasonable unit-level sales potential, though without corresponding expense data, profitability remains unclear. The premium smartphone repair market offers recurring demand drivers—device ubiquity, accidental damage, and consumer preference for repair over replacement—but faces margin pressure from independent operators and OEM competition. The relatively small store footprint (500-1,500 sq ft) and service-based model suggest manageable operational complexity, though success depends heavily on technician quality, parts supply chain management, and local market pricing dynamics. Prospective investors should scrutinize unit economics carefully, particularly labor costs, parts margins, and the sustainability of premium pricing against lower-cost alternatives. The brand's UK concentration and limited unit count warrant caution regarding system maturity, operational support infrastructure, and proven transferability of the model across diverse markets.
Did you know? iSmash operates in the Recreation & Entertainment sector, specifically within Entertainment Centers, offering smartphone repair services. The initial investment ranges from $349,743 to $779,511, reflecting the capital requirements for high-visibility retail locations in urban markets. Franchise fee information was not disclosed. This positions iSmash as a moderate-to-significant investment within the device repair category, targeting premium metropolitan locations with strong foot traffic and smartphone user density.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How iSmash works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$350K–$780K
Most common
$349,743
Minimum
$564,627
Midpoint
$779,511
Maximum

Per FDD Item 7, total initial investment ranges from $349,743 to $779,511. The midpoint $564,627 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$525K
$458K
$646K
2022
2023
2024
Avg
$543K
YOY change (2023 -> 2024)
+41%

According to Item 19 of the Franchise Disclosure Document, iSmash has an average gross revenue of $646K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+100% YoY
543210
2020
2021
2022
2023
2024
4 units open as of 2026 FDD+2 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for iSmash's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a iSmash franchise typically ranges between $349,743.00 and $779,511.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

iSmash
iSmash
$690K avg revenue · 8+ US franchises

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