Keke's

Keke's

Information based on 2024 FDD

Food & Beverage · Casual Dining

Investment min
$617K
Total: $617K–$2M
Avg gross revenue
$2M
Unit-level, 2024
Franchise fee
$30K
Per current disclosure
Royalty
5%
of gross revenue
Locations
50
Franchising since 2022

Description

What is Keke's?

Keke's is a beloved breakfast and lunch destination that has been delighting guests with exceptional dining experiences since 2006. Known for their warm, inviting atmosphere and consistently outstanding service, Keke's has established itself as a leader in the casual dining segment, particularly excelling in the breakfast and brunch category.

The restaurant's menu features an impressive array of breakfast classics with a modern twist, including their signature oversized pancakes, stuffed French toast variations, and gourmet waffles topped with fresh fruits and premium ingredients. Their savory offerings include made-to-order omelets, skillets, and breakfast combinations that cater to every palate. Each dish is prepared with high-quality ingredients and served in generous portions that have become a hallmark of the Keke's brand.

What truly sets Keke's apart is their unwavering commitment to customer service. Their staff is consistently praised for their attentiveness, friendliness, and professionalism, creating a dining experience that feels both sophisticated and warmly familiar. The restaurants maintain high cleanliness standards and feature a contemporary café aesthetic that appeals to both families and business professionals.

As a franchise system, Keke's has carefully expanded throughout Florida, building a reputation for consistency and quality across all locations. Their business model focuses on the breakfast and lunch dayparts, offering franchisees a lifestyle-friendly schedule while serving the growing demand for premium breakfast dining options. The brand's success is built on a foundation of exceptional food quality, outstanding service, and a proven operational system that delivers a superior dining experience to every guest.
  • 18-year proven operational track record since 2006
  • Simplified breakfast-lunch operating hours model
  • Above-average revenue performance at $1,831,000 per unit
  • Fresh ingredients including hand-cracked eggs and real butter
  • Signature stuffed French toast and seasonal menu offerings
  • Experienced leadership team with major restaurant brand backgrounds

Location Analysis

Where Keke's wins

Founded in 2006, Keke's has grown to numerous locations across multiple states, demonstrating a strategic expansion from its core Florida market, where it maintains a strong presence. The brand has established a multi-regional presence with notable concentrations in the Southeast and Northeast, including significant market presence in Florida, New Jersey, New York, and Georgia, while maintaining strategic positions in Pennsylvania, Tennessee, Texas, North Carolina, Illinois, and Nebraska.

The franchise's 4.3 average rating across thousands of reviews indicates strong customer satisfaction and operational consistency, particularly impressive for a casual dining concept. This high rating suggests successful standardization of their breakfast and lunch offerings across diverse markets.

Keke's expansion pattern reveals a methodical growth strategy, starting with strong Florida penetration before pursuing opportunities in major Northeast and Southeast markets. This approach enables efficient supply chain management and regional brand awareness building. The brand performs particularly well in markets with year-round population stability supplemented by seasonal tourism. Prospective franchisees should focus on areas with similar characteristics to their successful Florida locations: growing populations, strong breakfast dining culture, and limited direct competition in the elevated breakfast/brunch segment. The current geographic distribution suggests significant untapped potential in connecting markets between their existing locations, particularly in the Mid-Atlantic and Southeast regions.
Total US locations
58
Franchise units
50
Corporate locations
8
Avg. sq. footage
N/A

Loading map...

Territory check

Is your territory available?

Let's find out.

try

We'll take you through a few quick questions, then Keke's confirms availability directly.

Availability

Financial Analysis

The numbers behind Keke's

Avg gross revenue$1,831,000
Investment range$616,825 – $1,806,313
Investment midpoint$1,211,569
Brand fund3%
Royalty5%
Franchise fee$30,000
Min. net worth
Min. liquid capital
Keke's requires an investment range of $616,825 to $1,806,313, positioning it favorably below the casual dining subsector average of $766,758-$1,887,516. This competitive investment threshold provides access to a proven breakfast and lunch concept with 18 years of operational experience since its 2006 establishment.

With 58 active units generating average gross revenue of $1,831,000, Keke's significantly outperforms the subsector average of $1,289,410, demonstrating strong unit-level economics. The brand's revenue performance exceeds the casual dining benchmark by over 42%, indicating effective market positioning and operational execution.

The breakfast-focused concept benefits from simplified operating hours compared to full-service restaurants, reducing labor complexity while capturing high-margin daypart traffic. Keke's emphasis on fresh, made-to-order preparation appeals to quality-conscious consumers in the growing fast-casual segment.

Established systems and measured growth over nearly two decades suggest disciplined expansion and proven operational frameworks. The casual dining sector faces ongoing labor and cost pressures, though breakfast concepts typically maintain stronger margins due to efficient service models and lower ingredient costs. Prospective franchisees should conduct thorough due diligence and review complete franchise documentation before making investment decisions.
Did you know? Did you know that opening your own Keke's Breakfast Cafe franchise - famous for their fluffy pancakes, creative benedicts, and all-day breakfast comfort food - requires a total investment between $616,825 and $1,806,313, which includes the $30,000 franchise fee plus everything needed to bring this beloved Florida-born breakfast destination to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$617K–$2M
Most common
$616,825
Minimum
$1,211,569
Midpoint
$1,806,313
Maximum

Per FDD Item 7, total initial investment ranges from $616,825 to $1,806,313. The midpoint $1,211,569 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$3M$2M$2M$1M$500KN/A
$2M
$2M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
-1%

According to Item 19 of the Franchise Disclosure Document, Keke's has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+26% YoY
80644832160
2020
2021
2022
2023
2024
58 units open as of 2024 FDD+12 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Keke's's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Keke's franchise typically ranges between $616,825.00 and $1,806,313.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Keke's
Keke's
$2M avg revenue · 50+ US franchises

Franchises for you

Other brands in the same vertical and investment band — recommendations based on what you've explored.

Spotlight

Franchisor Image
Franzy Verified

Lee's Famous Recipe Chicken

Food & Beverage

Gross Revenue$2,172,042
Min Investment$850,000
Founded1966
Franchise Units94+

Spotlight

Franchisor Image
Franzy Verified

Frios Gourmet Pops

Food & Beverage

Gross RevenueN/A
Min Investment$64,584
Founded2018
Franchise Units115+
Franchisor Image
Franzy Verified

Clusters Handcrafted Popcorn

Food & Beverage

Gross Revenue$274,576
Min Investment$170,800
Founded2017
Franchise Units4+
Franchisor Image
Franzy Verified

Tea Bar - Mobile Unit

Food & Beverage

Gross RevenueN/A
Min Investment$95,000
Founded2014
Franchise UnitsN/A
Franchisor Image
Franzy Verified

Tea Bar

Food & Beverage

Gross RevenueN/A
Min Investment$266,037
Founded2014
Franchise UnitsN/A
Franchisor Image
Franzy Verified

3Natives Acai Cafe

Food & Beverage

Gross Revenue$947,071
Min Investment$310,000
Founded2013
Franchise Units42+
Franchisor Image
Franzy Verified

Goodness Bowls

Food & Beverage

Gross RevenueN/A
Min Investment$325,119
Founded2019
Franchise Units5+
Franchisor Image
Franzy Verified

Breadless

Food & Beverage

Gross RevenueN/A
Min Investment$439,202
Founded2025
Franchise UnitsN/A