Maid Brigade

Maid Brigade

Information based on 2023 FDD

Home Services · Residential Cleaning

Investment min
$119K
Total: $119K–$148K
Avg gross revenue
$945K
Unit-level, 2023
Franchise fee
$27K–$41K
Per current disclosure
Royalty
6.9%
of gross revenue
Locations
322
Franchising since 1980

Description

What is Maid Brigade?

Founded in 1979, Maid Brigade has established itself as a leading residential cleaning franchise, delivering exceptional home cleaning services across the United States. With a strong reputation built over four decades, Maid Brigade stands out for its commitment to professional, reliable, and eco-conscious cleaning solutions that help busy homeowners maintain pristine living spaces.

What sets Maid Brigade apart is their dedication to customer satisfaction and attention to detail. Their professionally trained cleaning teams are known for their thoroughness, consistency, and trustworthiness. From deep cleaning services to regular maintenance, they handle everything from kitchen and bathroom sanitization to detailed dusting and floor care, ensuring every corner of the home receives meticulous attention.

The franchise has garnered widespread recognition for its use of environmentally friendly cleaning products and methods, making it an ideal choice for health-conscious families and pet owners. Their systematic approach to cleaning, combined with state-of-the-art equipment and proven techniques, delivers consistently outstanding results that keep customers coming back.

As a Maid Brigade franchise owner, you'll benefit from a robust support system, comprehensive training programs, and a proven business model that has withstood the test of time. The brand's strong market presence and reputation for excellence provide a solid foundation for growth in the ever-expanding residential cleaning industry. Whether you're serving busy professionals, growing families, or retirees, Maid Brigade offers a scalable business opportunity in a recession-resistant industry with recurring revenue potential.
  • 44 years proven operational history
  • 346 units nationwide system scale
  • Hospital-grade EPA certified disinfection system
  • PUREcleaning proprietary cleaning methodology
  • Strong community-based service model
  • Above-average reported gross revenue performance

Location Analysis

Where Maid Brigade wins

Established in 1979, Maid Brigade demonstrates strong geographic diversification across 29 states with 322 franchise locations, establishing a solid national footprint in the residential cleaning sector over four decades of operation. With 346 active units, the franchise shows strategic concentration in high-density markets, with Virginia leading at 13 locations, followed by New York and Maryland each with 12 units, Texas with 9, and California with 7 locations. This distribution pattern indicates successful penetration in both East Coast metropolitan areas and key growth markets.

The franchise maintains an impressive average rating of 4.44 across 8,061 customer reviews, suggesting consistent service quality across diverse regional markets. This strong customer satisfaction metric indicates effective operational standards and training protocols developed over 45 years of operation.

The concentration in Virginia, New York, and Maryland markets suggests particular strength in affluent suburban communities where dual-income households drive demand for professional cleaning services. The presence in major markets like Texas and California demonstrates scalability potential in diverse economic environments.

Expansion opportunities exist in the remaining 21 uncovered states, particularly in the Southeast and Mountain West regions. Ideal locations typically feature suburban communities with household incomes above $75,000, high percentages of working professionals, and limited direct competition. The franchise's proven success across varied regional markets provides confidence for continued expansion.
Total US locations
346
Franchise units
322
Corporate locations
24
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Maid Brigade

Avg gross revenue$945,184
Investment range$119,150 – $147,850
Investment midpoint$133,500
Brand fund2%
Royalty6.9%
Franchise fee$27,000–$40,700
Min. net worth
Min. liquid capital
Maid Brigade requires an initial investment of $119,150-$147,850, positioning it as a mid-tier opportunity within the residential cleaning sector. This investment level sits above the sub-sector average minimum of $91,044 but below the maximum of $160,904, reflecting the brand's established market position and comprehensive support infrastructure.

The residential cleaning industry benefits from strong demographic trends, including dual-income households, aging populations requiring assistance, and increased health consciousness post-pandemic. Maid Brigade's emphasis on hospital-grade disinfection and EPA-certified cleaning solutions aligns with evolving consumer preferences for professional sanitization services.

With 346 units and 44 years of operation since 1979, the franchise demonstrates substantial system maturity and operational stability. This extensive history provides proven business models, refined operational procedures, and established vendor relationships that benefit new franchisees.

The reported gross revenue of $945,184 substantially exceeds the sub-sector average of $363,849, though individual results vary significantly based on market demographics, operational execution, and local competition. Investment considerations include territory exclusivity, ongoing royalty structures, and the service-based model's labor management requirements.

Ideal candidates should possess strong operational and customer service backgrounds, with sufficient working capital beyond the initial investment for marketing and operational expenses. The business model suits investors seeking community-based service operations with recurring revenue potential. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence before making investment decisions.
Did you know? Did you know that launching your own Maid Brigade residential cleaning franchise - one of America's most trusted eco-friendly house cleaning services - requires a total investment between $119,150 and $147,850, which covers everything from your initial franchise fee and equipment to marketing materials and working capital needed to start building your customer base in this recession-resistant industry?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$119K–$148K
Most common
$119,150
Minimum
$133,500
Midpoint
$147,850
Maximum

Per FDD Item 7, total initial investment ranges from $119,150 to $147,850. The midpoint $133,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$892K
$977K
$945K
2022
2023
2024
Avg
$938K
YOY change (2023 -> 2024)
-3%

According to Item 19 of the Franchise Disclosure Document, Maid Brigade has an average gross revenue of $945K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-2% YoY
5004003002001000
2017
2018
2019
2020
2021
2022
2023
2024
346 units open as of 2023 FDD-8 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Maid Brigade's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Maid Brigade franchise typically ranges between $119,150.00 and $147,850.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Maid Brigade
Maid Brigade
$945K avg revenue · 322+ US franchises

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