Moxie Salon & Beauty Bar
Personal Care Services · Hair Salons, Skincare, Eyelashes, Nails
Description
What is Moxie Salon & Beauty Bar?
What sets Moxie apart is their unwavering commitment to exceptional customer service and personalized attention. Their talented team of beauty professionals combines technical expertise with a genuine passion for making clients feel their absolute best. The salon's atmosphere is warm and welcoming, creating an inclusive environment where clients can relax and rejuvenate.
Moxie has built its reputation on consistency and quality, offering everything from precision haircuts and innovative color techniques to premium beauty treatments. Their membership programs provide excellent value for regular clients, while their ability to accommodate walk-ins and last-minute appointments demonstrates their dedication to convenience and accessibility.
The franchise has garnered countless positive reviews for their skilled stylists, attention to detail, and ability to deliver exactly what clients envision. Whether it's a simple blowout, complex color transformation, or complete beauty makeover, Moxie's professional team consistently exceeds expectations. Their focus on ongoing training ensures that stylists stay current with the latest trends and techniques in the beauty industry.
For entrepreneurs looking to enter the beauty industry, Moxie offers a proven business model with strong brand recognition and a loyal customer base. The franchise provides comprehensive training, marketing support, and operational guidance to help franchise owners succeed in this thriving industry.
- 2.2x Higher Revenue Than Industry Average
- Lower Entry Cost, Higher Returns
- Proven Multi-Service Revenue Model
- Strong Membership-Based Recurring Revenue
Location Analysis
Where Moxie Salon & Beauty Bar wins
The franchise's notable presence in New Jersey, New York, and Connecticut, with a highly-rated flagship location in Wayne, NJ, indicates a strategic focus on the Northeast market. Their successful operation in suburban locations like Wayne suggests a business model well-suited to upscale communities with strong demand for premium beauty services.
The relatively compact geographic footprint, combined with high customer satisfaction ratings, positions Moxie for calculated expansion within their existing markets. Growth opportunities exist particularly in underserved areas within their current tri-state territory, where they can leverage existing brand recognition and operational infrastructure.
Prospective franchisees should target locations in affluent suburban areas with median household incomes above $75,000, high female population density, and proximity to retail centers or professional districts. The brand's decade of experience since 2013 and strong customer ratings provide a solid foundation for continued growth in the competitive beauty and personal care market.
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Financial Analysis
The numbers behind Moxie Salon & Beauty Bar
The personal care industry demonstrates resilient consumer demand with consistent spending on beauty services across economic cycles. Full-service salon models benefit from diversified revenue streams through haircuts, color services, extensions, and membership programs, reducing dependence on single service categories.
With 11 units since 2013, Moxie represents a developing franchise system requiring careful evaluation of franchisor infrastructure and support capabilities. The smaller system size may limit brand recognition but could offer greater franchisor accessibility and operational flexibility for franchisees.
The reported gross revenue of $847,588 exceeds sub-sector averages significantly, though prospective investors should thoroughly analyze this data within the FDD context. The "Share the Hair" team-based service model differentiates Moxie from traditional booth-rental salons, potentially improving operational efficiency and client experience.
Ideal investors should possess strong local market knowledge, customer service orientation, and sufficient working capital beyond initial investment requirements. The beauty industry demands ongoing staff training and retention strategies, requiring hands-on management commitment. Multi-unit development opportunities may exist as the system expands, though market protection and territory rights require FDD review.", "brand_bragging_rights": [ "Team-based 'Share the Hair' model", "Full-service beauty menu diversification", "Membership programs drive recurring revenue", "Goldwell professional color partnership", "Comprehensive training and ongoing support", "Lower investment than sector average
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $157,900 to $404,000. The midpoint $280,950 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Moxie Salon & Beauty Bar has an average gross revenue of $848K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
Buyer FAQs
Frequently asked questions
The initial investment for a Moxie Salon & Beauty Bar franchise typically ranges between $157,900.00 and $404,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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