Penn Station

Penn Station

Information based on 2024 FDD

Food & Beverage · Sub Sandwiches

Investment min
$508K
Total: $508K–$859K
Avg gross revenue
$836K
Unit-level, 2024
Franchise fee
$25K
Per current disclosure
Royalty
2% - 8%
Locations
322
Franchising since 1987

Description

What is Penn Station?

Penn Station East Coast Subs, established in 1985, has earned a stellar reputation for delivering exceptional quality and taste in the competitive sub sandwich market. Known for their signature hot and grilled-to-order submarine sandwiches, Penn Station has cultivated a passionate following through their commitment to fresh ingredients and made-to-order preparation.

What sets Penn Station apart is their distinctive menu featuring hand-cut, fresh-cut fries cooked in pure peanut oil, creating a crispy, golden perfection that rivals any boardwalk fry. Their legendary Philly cheesesteaks are prepared with premium ingredients, featuring tender steak, melted cheese, and fresh-grilled vegetables on hearth-baked bread. The menu also includes other fan favorites like their Italian sub, chicken teriyaki, and their unique pizza sub variation.

Beyond their core offerings, Penn Station distinguishes itself with fresh-squeezed lemonade and hand-crafted beverages. Their commitment to quality extends to their multi-grain bread option and chocolate chunk cookies, providing choices for health-conscious customers while maintaining their indulgent appeal.

The brand's success is built on a foundation of exceptional customer service, with locations consistently receiving praise for their friendly staff, clean environments, and efficient operations. Their open-kitchen concept allows customers to watch as their meals are prepared fresh, adding to the transparent and engaging dining experience. Whether dining in or carrying out, Penn Station delivers a consistently superior sub sandwich experience that keeps customers coming back for more.
  • 39 years proven operational history
  • 323 units nationwide system scale
  • Fresh-grilled signature sandwich differentiation
  • Above-average reported gross revenue performance
  • Comprehensive catering revenue opportunities
  • Established loyalty rewards program infrastructure

Location Analysis

Where Penn Station wins

Penn Station demonstrates strong regional dominance in the Midwest, with widespread coverage across multiple states. The franchise shows particular strength throughout Ohio, Indiana, and Illinois, forming a robust core market in the Great Lakes region. This geographic concentration suggests effective supply chain management and strong brand recognition in these areas.

Customer satisfaction metrics are solid, with strong positive ratings across numerous reviews, indicating consistent service quality and product delivery. The franchise's highest concentration in Ohio and surrounding states suggests a successful regional expansion strategy that leverages market familiarity and operational efficiency.

Growth opportunities exist particularly in the Northeast and Southeast markets, where Penn Station's presence is less established. The franchise's success in Midwest markets, characterized by mid-sized cities and suburban locations with strong lunch crowds and middle-income demographics, provides a blueprint for expansion.

Ideal locations typically feature high-visibility sites in retail corridors, proximity to office complexes or universities, and areas with median household incomes above $50,000. New franchisees should focus on markets with similar characteristics to the successful Midwest model, while considering untapped territories in adjacent states for expansion potential.
Total US locations
323
Franchise units
322
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Penn Station

Avg gross revenue$836,144
Investment range$507,500 – $858,750
Investment midpoint$683,125
Brand fund2%
Royalty2% - 8%
Franchise fee$25,000
Min. net worth
Min. liquid capital
Penn Station requires an investment of $507,500-$858,750, positioning it in the mid-tier franchise category within the sub sandwich sector. The investment range aligns closely with sub-sector averages ($419,677-$864,432), indicating competitive market positioning. Prospective franchisees typically need substantial liquid capital and net worth requirements, with financing often available through SBA loans and franchisor-approved lenders.

The sub sandwich industry benefits from consistent consumer demand for convenient, customizable meal options, though faces intense competition from established players. Penn Station's reported gross revenue of $836,144 exceeds the sub-sector average of $608,302, suggesting strong unit-level performance within a mature market segment.

With 323 units and 39 years of operation since 1985, Penn Station demonstrates substantial system maturity and operational stability. This extensive operational history provides proven business systems, established supply chains, and refined operational procedures that reduce investment risk for new franchisees.

Key investment considerations include the food service industry's labor-intensive nature, requiring hands-on management and operational oversight. The brand's focus on grilled subs, fresh-cut fries, and fresh-squeezed lemonade creates operational complexity but potentially stronger differentiation. Territory rights and market protection vary by market density and development agreements.

Ideal investors possess food service experience, strong operational management skills, and sufficient capital reserves for working capital requirements. Multi-unit development opportunities may exist in underserved markets. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence before investment decisions.
Did you know? Did you know that bringing Penn Station's famous cheesesteaks and fresh-cut fries to your community requires a total investment of $507,500 to $858,750, which covers everything from the $25,000 franchise fee to equipment, build-out costs, and working capital needed to launch this popular East Coast-style sub shop that's been satisfying sandwich cravings since 1985?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$508K–$859K
Most common
$507,500
Minimum
$683,125
Midpoint
$858,750
Maximum

Per FDD Item 7, total initial investment ranges from $507,500 to $858,750. The midpoint $683,125 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$1M$800K$600K$400K$200KN/A
$827K
$839K
$836K
2022
2023
2024
Avg
$834K
YOY change (2023 -> 2024)
0%

According to Item 19 of the Franchise Disclosure Document, Penn Station has an average gross revenue of $836K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+1% YoY
400320240160800
2017
2018
2019
2020
2021
2022
2023
2024
323 units open as of 2024 FDD+4 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Penn Station's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Penn Station franchise typically ranges between $507,500.00 and $858,750.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Penn Station
Penn Station
$836K avg revenue · 322+ US franchises

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