PickUp USA Fitness
Recreation & Entertainment · Other Recreation Businesses
Description
What is PickUp USA Fitness?
What sets PickUp USA apart is their signature offering: referee-officiated pickup basketball games. This professional touch elevates the casual basketball experience, ensuring fair play and organized competition in a way that recreational centers and traditional gyms simply can't match. The facilities feature full-size basketball courts alongside comprehensive fitness areas equipped with modern workout equipment, making it a complete destination for both basketball enthusiasts and fitness seekers.
The franchise has cultivated an inclusive, energetic atmosphere where members can participate in structured basketball training, competitive leagues, tournaments, and casual pickup games. Professional coaching staff provide specialized training programs, helping members improve their game while maintaining peak physical condition. The combination of organized basketball activities and traditional gym amenities creates a dynamic environment that appeals to both serious athletes and casual players.
PickUp USA's business model addresses a clear gap in the recreation market, offering a premium basketball-focused fitness experience that builds community while promoting physical health and competitive spirit. Their success in creating an engaging, referee-supervised basketball environment, coupled with comprehensive fitness facilities, has established them as a distinctive player in the recreation and fitness industry.
- Specialized basketball facility focus for youth and adult programs
- Established nationwide presence since 2011
- Premier basketball gym concept with proven facility standards
- Comprehensive franchisee support throughout development process
- Lower investment threshold compared to recreation industry average
- Dedicated franchise development team with accessible support
Location Analysis
Where PickUp USA Fitness wins
The franchise shows particular success in markets with strong basketball culture and fitness-conscious demographics, typically targeting areas with median household incomes above $65,000 and populations between 250,000-750,000. Ideal locations feature proximity to residential areas, universities, and business districts, with facilities typically requiring 15,000-20,000 square feet in high-visibility retail corridors.
Significant expansion opportunities exist in untapped major markets, particularly in the Northeast and Southeast regions. The current geographic distribution suggests successful adaptation to diverse market conditions, though concentration in specific states indicates a preference for markets with established basketball communities and health-conscious populations. For prospective franchisees, optimal locations should prioritize areas with young, active demographics, limited competition in specialized basketball facilities, and strong recreational sports participation rates.
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Financial Analysis
The numbers behind PickUp USA Fitness
With 12 units since 2011, the system demonstrates steady but measured growth over its 13-year history, suggesting a selective expansion approach focused on market validation. The reported gross revenue of $84,912 falls below the sub-sector average of $316,106, which may reflect the specialized nature of basketball-only facilities versus broader recreation businesses, or indicate performance challenges that warrant investigation.
Ideal investors should possess substantial liquid capital for facility development and understand youth sports markets and community engagement. The business model requires active management of programming, leagues, and facility maintenance. Prospective franchisees must carefully evaluate local market demand for basketball-specific facilities, competition from multi-sport complexes, and seasonal usage patterns through thorough due diligence.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $352,266 to $1,197,554. The midpoint $774,910 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, PickUp USA Fitness has an average gross revenue of $85K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2023 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for PickUp USA Fitness's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a PickUp USA Fitness franchise typically ranges between $352,266.00 and $1,197,554.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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