Primp and Blow

Primp and Blow

Information based on 2024 FDD

Personal Care Services · Hair Salons, Skincare, Eyelashes, Nails

Investment min
$353K
Total: $353K–$620K
Avg gross revenue
$506K
Unit-level, 2024
Franchise fee
$45K
Per current disclosure
Royalty
6%
of gross revenue
Locations
12
Franchising since 2013

Description

What is Primp and Blow?

Primp and Blow is revolutionizing the beauty industry with its innovative approach to personal care services. Founded in 2010, this upscale salon concept has established itself as a premier destination for clients seeking comprehensive beauty solutions under one roof. The franchise combines the luxury of a high-end salon with the convenience and efficiency that modern consumers demand.

At Primp and Blow, clients can experience a full range of beauty services, from signature blowouts and professional hair styling to expert skincare treatments, eyelash enhancements, and nail services. What sets this franchise apart is its commitment to creating a sophisticated yet welcoming atmosphere where clients can transform their look and elevate their confidence.

The business model is designed to cater to today's busy professionals and beauty enthusiasts who appreciate premium services delivered with consistency and excellence. Each location maintains high standards of customer service and employs skilled beauty professionals who stay current with the latest trends and techniques.

Franchise owners benefit from a proven operational system, comprehensive training programs, and ongoing support in marketing and business development. The brand's focus on multiple revenue streams through various beauty services helps create a robust business model with potential for strong customer retention and repeat visits.

As the beauty industry continues to grow, Primp and Blow stands out by offering an elevated salon experience that meets the diverse needs of modern clients. Whether customers are preparing for a special event or maintaining their regular beauty routine, this franchise provides the perfect blend of luxury service and practical convenience.
  • Premium boutique salon experience with comprehensive service portfolio
  • 14 years proven operational track record since 2010
  • 25% above-average revenue performance versus subsector peers
  • Measured expansion approach with 18 units demonstrating stability
  • Specialized blow dry bar concept with extensions and makeup services
  • Investment range extends beyond subsector average reflecting premium positioning

Location Analysis

Where Primp and Blow wins

Primp and Blow demonstrates a strategic Sunbelt-focused expansion with widespread coverage across multiple states, showing particular strength in the Southwest. The franchise maintains a strong presence in Arizona and Texas, suggesting successful market penetration in affluent, image-conscious metropolitan areas. The brand's impressive 4.69 average rating across numerous customer reviews indicates strong customer satisfaction and operational excellence across their network.

The franchise's geographic distribution reveals a calculated expansion strategy, targeting states with growing populations and higher disposable income. Their established presence in southeastern states indicates successful market adaptation beyond their Southwest core. Market opportunities exist in underserved areas between existing locations, particularly in high-income suburban corridors of major metropolitan areas.

Ideal locations for Primp and Blow demonstrate common characteristics: upscale retail centers, proximity to affluent residential areas, and strong daytime population centers. The franchise performs particularly well in master-planned communities and lifestyle centers that attract fashion-conscious, time-sensitive consumers. Future expansion opportunities exist in similar demographic areas across the Northeast and West Coast, where the brand's premium service model would likely resonate with the target market.
Total US locations
18
Franchise units
12
Corporate locations
6
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Primp and Blow

Avg gross revenue$505,568
Investment range$352,770 – $619,750
Investment midpoint$486,260
Brand fund2%
Royalty6%
Franchise fee$45,000
Min. net worth
Min. liquid capital
Primp and Blow requires an initial investment of $352,770 to $619,750, positioning it in the mid-tier franchise category within the personal care sector. This investment range partially overlaps with the sub-sector average of $279,322-$569,025, with the maximum investment extending beyond the subsector average, reflecting the brand's premium positioning in the blow dry bar market. The higher investment typically covers salon buildout, equipment, initial inventory, and working capital necessary for the boutique-style setting that defines the brand experience.

The beauty services industry benefits from recession-resistant characteristics and growing consumer emphasis on self-care and professional grooming services. The blow dry bar segment specifically capitalizes on time-pressed consumers seeking convenient, specialized services without full salon commitments. The reported gross revenue of $505,568 exceeds the sub-sector average of $404,662 by 25%, demonstrating strong market positioning within the competitive landscape.

With 18 units and 14 years of operation since 2010, Primp and Blow demonstrates measured growth and operational stability. This moderate unit count indicates a focused expansion approach, averaging approximately 1.3 new units per year. The business model requires hands-on management and staff oversight, making it suitable for owner-operators seeking a boutique salon franchise with comprehensive service offerings including blow dry, hair extensions, makeup, and wedding services.
Did you know? Did you know that launching your own Primp and Blow franchise - the trendy blowout bar that's revolutionizing quick beauty services - requires a total investment between $352,770 and $619,750, which covers everything from the $45,000 franchise fee to salon equipment, build-out costs, and working capital needed to transform your space into a chic beauty destination where clients can get gorgeous hair in 30 minutes or less?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$353K–$620K
Most common
$352,770
Minimum
$486,260
Midpoint
$619,750
Maximum

Per FDD Item 7, total initial investment ranges from $352,770 to $619,750. The midpoint $486,260 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$600K$480K$360K$240K$120KN/A
$517K
$506K
2022
2023
2024
Avg
$341K
YOY change (2023 -> 2024)
-2%

According to Item 19 of the Franchise Disclosure Document, Primp and Blow has an average gross revenue of $506K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+29% YoY
201612840
2017
2018
2019
2020
2021
2022
2023
2024
18 units open as of 2024 FDD+4 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Primp and Blow's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Primp and Blow franchise typically ranges between $352,770.00 and $619,750.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Primp and Blow
Primp and Blow
$506K avg revenue · 12+ US franchises

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