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Profile Plan

Information based on 2022 FDD
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Brand Highlights
  • Founded in 2012
  • Franchising Since 2014
  • 63 US Franchises
  • $399K - $656K Investment Range
  • $604K Average Gross Revenue
  • 5% Royalty Fee
  • $50K Franchise Fee
Brand Description
Profile Plan is a transformative health and wellness franchise that has revolutionized the weight loss industry through its personalized, coach-led approach to sustainable weight management. Founded in 2012, Profile Plan has quickly emerged as a leader in the health and wellness sector, helping thousands of individuals achieve their weight loss goals through a combination of science-backed nutrition plans and dedicated one-on-one coaching.

What sets Profile Plan apart is their comprehensive approach to weight loss and lifestyle transformation. Their program combines personalized meal planning, proprietary food products, and regular coaching sessions to create a sustainable path to better health. Members receive individualized attention from certified health coaches who provide accountability, support, and education throughout their weight loss journey.

The franchise's success is built on their three-phase approach: Reduce, Adapt, and Sustain. This methodology helps members not only lose weight but also maintain their results long-term by teaching proper nutrition, portion control, and healthy lifestyle habits. Profile Plan's product line includes high-quality meal replacements, protein shakes, and snacks that members consistently praise for both taste and effectiveness.

Technology plays a crucial role in the Profile Plan experience, with members having access to smart scales, a user-friendly mobile app, and digital tracking tools that help monitor progress and maintain motivation. The franchise's commitment to ongoing support and education has resulted in numerous success stories, with many members reporting significant weight loss, improved health markers, and enhanced quality of life.

As a franchise opportunity, Profile Plan represents a chance to join a growing brand that's making a meaningful impact in people's lives while addressing the critical need for effective, sustainable weight management solutions.
DID YOU KNOW?

How much does it cost to start a franchise with Profile Plan?

$399K
$656K
Starting your own Profile Plan franchise - a proven business model in the personal and professional development industry - requires a total investment between $399,000 and $656,000, which includes the $49,500 franchise fee plus all the essential startup costs like equipment, initial marketing, working capital, and everything else needed to launch your coaching and consulting business successfully.
Financial Summary
Franchise Fee
$50K
Investment Range
$399K - $656K
Investment Midpoint
$528K
Minimum Cash Required
$399K
Royalty Fees
5%
Brand Fund
2%
Brand Bragging Rights
Established 12-year operational track record
Personalized nutrition and coaching programs
98 units demonstrate proven scalability
Comprehensive weight loss service model
Premium positioning in growing market
Expert nutritionist and coaching support
Financial Analysis
Profile Plan requires a substantial investment of $399,000-$656,000, positioning it as a premium franchise opportunity within the weight loss sector. This investment range exceeds sub-sector averages of $298,353-$485,513, reflecting the brand's comprehensive service model and established market positioning. The higher capital requirements suggest significant infrastructure needs, including specialized equipment, facility buildout, and initial inventory for personalized nutrition programs.

The weight loss industry benefits from sustained demographic demand driven by rising obesity rates and increased health consciousness. However, the reported gross revenue of $603,776 falls below the sub-sector average of $900,904, which may reflect market saturation or operational challenges within this competitive landscape.

With 98 units established since 2012, Profile Plan demonstrates moderate system maturity and steady expansion over its 12-year operational history. This unit count suggests proven replicability while maintaining manageable growth that supports franchisor infrastructure development.

The premium investment level targets well-capitalized investors with substantial liquid capital and operational management experience. The personalized nutrition model requires sophisticated operational systems and trained staff, making it suitable for investors comfortable with complex service delivery. Territory protection and market exclusivity become critical factors given the higher investment threshold.

Prospective investors should carefully evaluate local market demographics, competition density, and operational requirements. The substantial capital commitment demands thorough FDD review and comprehensive due diligence to assess long-term viability within their specific market conditions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Profile Plan. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
Tenet Financial Logo

Tenet Financial

Financing Partner

CRF USA Logo

CRF USA

Financing Partner

First Bank of the Lake Logo

First Bank of the Lake

Financing Partner

Live Oak Bank Logo

Live Oak Bank

Financing Partner

Pension Pros Logo

Pension Pros

Financing Partner

Preferred Funding Group Logo

Preferred Funding Group

Financing Partner

Guidant Financial Logo

Guidant Financial

Financing Partner

Location Analysis
Profile Plan demonstrates strong regional presence across multiple states, with notable concentration in the Upper Midwest, particularly Minnesota. The franchise shows strategic clustering in both established and emerging markets, suggesting a deliberate expansion strategy. The consistently high customer ratings across numerous reviews indicates exceptional service delivery and market fit, particularly in core regions.

The franchise's significant market presence in Minnesota suggests successful market penetration in health-conscious, middle-income communities. The expansion pattern from the Upper Midwest into Southern states like Georgia, South Carolina, and North Carolina indicates adaptability across diverse demographic profiles. This geographic diversity, combined with consistently strong performance metrics, suggests a robust business model that translates well across different regions.

Market opportunities exist in the Northeast and Western regions, where the franchise has limited presence. Ideal locations typically include suburban areas with median household incomes above $65,000, proximity to medical facilities, and health-conscious demographics aged 35-65. The franchise performs particularly well in communities with established healthcare networks and wellness-focused populations.

For prospective franchisees, target locations should prioritize areas with strong healthcare infrastructure, professional workforce demographics, and limited direct competition in the medical weight loss sector. The franchise's success in both larger markets and smaller communities demonstrates flexibility in market size requirements.
Total US Locations98
Open Franchises63
Corporate Locations35
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Profile Plan. Learn about the experience and expertise of the executive team guiding Profile Plan's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Profile Plan. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Profile Plan's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Profile Plan's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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