PROSE

PROSE

Information based on 2022 FDD

Personal Care Services · Hair Salons, Skincare, Eyelashes, Nails

Investment min
$55K
Total: $55K–$487K
Avg gross revenue
N/A
Unit-level, 2022
Franchise fee
$45K–$450K
Per current disclosure
Royalty
$750/m
Locations
30
Franchising since 2017

Description

What is PROSE?

PROSE is revolutionizing the personal care industry by offering a comprehensive, upscale beauty experience that combines nail care, skincare, hair services, and eyelash treatments under one elegant roof. Since its inception in 2017, PROSE has quickly established itself as a premium destination for clients seeking a holistic approach to personal care and wellness.

What sets PROSE apart is their commitment to creating an elevated, spa-like atmosphere where clients can receive multiple beauty services in a single, sophisticated setting. Their innovative business model focuses on delivering consistent, high-quality experiences through standardized processes and premium products, while maintaining the personalized attention that clients desire.

The brand emphasizes cleanliness, professionalism, and customer satisfaction, utilizing state-of-the-art equipment and maintaining rigorous quality standards. PROSE locations feature modern, minimalist designs that create a serene environment, appealing to discerning clients who value both luxury and efficiency in their beauty routines.

For franchise owners, PROSE offers a unique opportunity in the growing personal care sector, with a business model that capitalizes on multiple revenue streams through its diverse service offerings. The brand provides comprehensive training programs, marketing support, and operational systems designed to help franchisees succeed in this competitive industry.

As the beauty and personal care market continues to expand, PROSE stands at the forefront of innovation, offering entrepreneurs the chance to own a business that meets the evolving demands of today's beauty-conscious consumers while maintaining high standards of service excellence.
  • Non-toxic, fume-free product focus for health-conscious consumers
  • Customer membership program with reduced pricing and retail discounts
  • Lower investment barrier compared to sub-sector average
  • Emerging brand with ground-floor growth potential since 2017
  • Health and beauty philosophy emphasizing wellness-oriented services
  • Clean, modern salon environment with attentive service focus

Location Analysis

Where PROSE wins

PROSE, established in 2017, is a rapidly growing personal care franchise with widespread coverage across multiple states, demonstrating strong market penetration in diverse regions. The franchise maintains an impressive 4.58 average rating from thousands of customer reviews, reflecting consistent service quality and successful brand execution. The brand has established a particularly strong presence in Texas, with significant market presence across Virginia, Maryland, Arizona, and Illinois. The franchise's strategic positioning spans both high-growth Sun Belt markets and established Northeast corridors, with notable concentration in the DC metro area and strong representation in Florida, New York, and North Carolina. PROSE locations typically thrive in upper-middle-income suburban areas with high female workforce participation and proximity to upscale retail centers. The brand's success in diverse markets from California to Vermont demonstrates its adaptable business model. Despite being a relatively young franchise, PROSE's high customer satisfaction ratings and strategic market selection suggest strong growth potential. Expansion opportunities exist particularly in underserved markets across the Southeast and Pacific Northwest, where demographic profiles match the brand's target market. Prospective franchisees should focus on affluent suburban locations with strong retail co-tenancy, limited high-end salon competition, and demographics indicating demand for premium personal care services.
Total US locations
31
Franchise units
30
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind PROSE

Avg gross revenueN/A
Investment range$55,200 – $487,000
Investment midpoint$271,100
Brand fund$500/m
Royalty$750/m
Franchise fee$45,000–$450,000
Min. net worth
Min. liquid capital
PROSE presents an entry-level investment opportunity with total capital requirements ranging from $55,200 to $487,000, positioning significantly below the sub-sector average minimum of $279,322. This lower barrier to entry makes the concept accessible to emerging entrepreneurs seeking personal care franchise ownership without premium capital commitments.

The nail salon segment benefits from recession-resistant consumer behavior, as personal grooming services maintain steady demand across economic cycles. PROSE's focus on non-toxic, fume-free products aligns with growing consumer preferences for health-conscious beauty services, particularly appealing to wellness-oriented demographics.

As a relatively young franchise system established in 2017 with 31 units, PROSE represents an emerging brand in the development phase. While this offers potential ground-floor opportunities for early adopters, investors should consider the inherent risks associated with newer franchise systems, including limited operational track records and evolving brand recognition. Revenue data is not currently available for this franchise system.

The salon's customer membership program offers reduced pricing and retail discounts, potentially supporting customer retention and repeat business. Operational success depends heavily on local market execution and maintaining the brand's commitment to health-conscious beauty services.

Ideal candidates should possess liquid capital covering the full investment range, previous retail or service industry experience, and strong local market knowledge. The hands-on operational nature requires owner-operators committed to maintaining brand standards and building community relationships.
Did you know? Did you know that starting your own PROSE custom hair care franchise - where you'll help customers discover their perfect personalized hair formulas through cutting-edge science and consultation - requires a total investment between $55,200 and $487,000, with the wide range reflecting whether you're opening a smaller boutique location or a flagship store in a premium market?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$55K–$487K
Most common
$55,200
Minimum
$271,100
Midpoint
$487,000
Maximum

Per FDD Item 7, total initial investment ranges from $55,200 to $487,000. The midpoint $271,100 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

0% YoY
4032241680
2019
2020
2021
2022
31 units open as of 2022 FDD

2022 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for PROSE's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2022 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a PROSE franchise typically ranges between $55,200.00 and $487,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

PROSE
PROSE
N/A avg revenue · 30+ US franchises

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