Rolling Suds
Home Services · Power Washing
Description
What is Rolling Suds?
Rolling Suds, established over 30 years ago in Warrington, Pennsylvania, is a family-owned power washing company specializing in both residential and commercial services. Founded by Brian Wendling Sr., and later joined by his son, Brian Wendling Jr., the company has grown into one of the largest power washing franchises in the United States.
The company offers a franchise opportunity with a proven business model, comprehensive training, and exceptional marketing and lead support. The initial investment ranges from $182,650 to $291,100, including a franchise fee of $54,900. Under the leadership of CEO Aaron Harper, Rolling Suds has expanded rapidly, surpassing 100 locations and aiming for 250 within 24 months. Rolling Suds emphasizes responsible franchising, prioritizing franchisee satisfaction and profitability through extensive training, marketing support, and a scalable business model.
- 34 years proven operational experience since 1990
- Premium investment model with comprehensive systems
- Established brand heritage in recession-resistant industry
- Boutique franchise system with selective growth approach
- Enhanced equipment and training differentiation
- Stable multi-unit operation across diverse markets
Location Analysis
Where Rolling Suds wins
The power washing industry benefits from consistent demand across diverse geographic regions, with particular strength in suburban and residential areas with high homeownership rates. Ideal locations for Rolling Suds franchises typically include middle to upper-income communities with a high density of single-family homes, active HOAs, and commercial properties. Success factors include areas with seasonal weather patterns that create regular cleaning needs and communities with above-average disposable income.
Potential franchisees should target locations with substantial population density within a 10-mile radius, median household incomes above $65,000, and limited direct competition in the professional power washing segment. Key considerations include accessibility to both residential and commercial clients, visibility from major thoroughfares, and adequate service radius coverage. While current performance metrics such as customer ratings and specific location details are not available, the franchise's three-decade history since 1990 demonstrates sustained market presence. The current measured growth approach suggests significant opportunities for first-mover advantages in numerous markets across the country.
Is your territory available?
We'll take you through a few quick questions, then Rolling Suds confirms availability directly.
Financial Analysis
The numbers behind Rolling Suds
The power washing industry benefits from recession-resistant fundamentals as property maintenance remains essential across residential and commercial markets. Growing emphasis on property values and curb appeal, combined with time-pressed homeowners outsourcing maintenance tasks, creates sustained demand for professional cleaning services.
With 8 units operating since 1990, Rolling Suds demonstrates operational longevity while maintaining a boutique system scale. This 34-year track record indicates proven business model viability, though the total system revenue of $2,008,340 translates to approximately $251,043 per unit—below the subsector average of $471,713 per unit. This performance gap warrants careful FDD analysis to understand operational factors and growth potential.
Ideal investors should possess $100,000+ liquid capital and operational management experience, as power washing requires equipment maintenance, chemical handling, and customer service coordination. The business model suits hands-on operators seeking predictable service demand with moderate seasonal variations in established markets.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $182,650 to $291,100. The midpoint $236,875 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Rolling Suds has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Rolling Suds's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Rolling Suds franchise typically ranges between $182,650.00 and $291,100.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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