Rumble
Fitness · Fitness Studios
Description
What is Rumble?
What sets Rumble apart is its inclusive, high-energy atmosphere where beginners and fitness enthusiasts alike can thrive. The concept features state-of-the-art facilities with teched-out studios, water-filled boxing bags, and dynamic lighting that creates an immersive, nightclub-like environment. Each class is led by expert trainers who bring enthusiasm, expertise, and personalized attention to help members achieve their fitness goals.
The Rumble experience extends beyond just workouts. Members become part of the 'Rumble Fam,' a supportive community that celebrates progress and encourages personal growth. The brand's innovative mobile app allows members to book classes, track progress, and participate in their rewards program, creating a seamless digital experience.
Rumble has garnered a passionate following for its ability to deliver serious results while maintaining an atmosphere that makes fitness fun and accessible. Whether clients are looking to build strength, improve cardio, reduce stress, or find a new fitness community, Rumble offers a unique blend of boxing, HIIT, and strength training that keeps members coming back for more.
- Entrepreneur Franchise 500 Recognition
- Fastest Growing Franchise Award Winner
- Premium Boxing-Inspired Fitness Concept
- Signature Water-Filled Teardrop Boxing Bags
- Founded in NYC 2017 - 74 Studios Nationwide
- 33% Above Sub-Sector Revenue Performance
Location Analysis
Where Rumble wins
The franchise's exceptional 4.83 average rating across thousands of reviews indicates strong operational execution and customer satisfaction across markets. This consistently high performance suggests a robust business model that translates well across diverse geographic regions.
Ideal locations for Rumble franchises typically include urban and affluent suburban areas with high concentrations of fitness-minded millennials and young professionals. Key success factors include proximity to commercial districts, high foot traffic areas, and complementary wellness businesses. Significant expansion opportunities exist in the Midwest and Mountain regions, where the brand has room to grow.
Prospective franchisees should focus on locations with median household incomes above $75,000, strong population density (>250,000 within 5 miles), and a demonstrated interest in boutique fitness concepts. The brand's success in major markets suggests particular potential in secondary cities with similar demographics but less saturation.
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Financial Analysis
The numbers behind Rumble
Founded in New York City in 2017, the boutique fitness concept capitalizes on strong consumer demand for experiential workouts combining boxing-inspired circuits with strength training. The brand's signature 45-minute, 10-round format utilizes specially designed water-filled, teardrop-style boxing bags to deliver high-intensity group fitness experiences.
With 74 active units established in just seven years, Rumble demonstrates solid early-stage franchise development. The system has earned recognition in Entrepreneur's Franchise 500 and Fastest Growing Franchise lists, indicating strong franchisor support and market acceptance within the competitive boutique fitness landscape.
The reported gross revenue of $522,493 significantly exceeds sub-sector averages by 33%, reflecting the premium positioning and strong market demand for boxing-inspired fitness concepts. This revenue performance suggests effective pricing strategies and customer retention within target demographics.
Ideal candidates possess substantial liquid capital and retail/hospitality experience, targeting affluent, fitness-conscious markets with limited boutique fitness competition.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $370,810 to $566,680. The midpoint $468,745 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Rumble has an average gross revenue of $522K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Rumble's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Rumble franchise typically ranges between $370,810.00 and $566,680.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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