Runningboards Marketing
Business Services · Marketing Services
Description
What is Runningboards Marketing?
This unique marketing concept combines the timeless effectiveness of mobile advertising with modern digital technology, allowing businesses to showcase their messages in high-traffic areas with eye-catching, changeable displays. The franchise's digital marketing vehicles, known as DAV® (Digital Advertising Vehicle), offer unparalleled flexibility for advertisers, with the ability to update content remotely and display multiple messages throughout the day.
What sets Runningboards Marketing apart is its ability to provide measurable results through strategic route planning and targeted exposure in specific geographic areas. Franchise owners benefit from a proven business model that serves various industries, from real estate and retail to events and local services. The company's proprietary software platform enables seamless campaign management and client reporting, making it easier to demonstrate ROI to customers.
As a Runningboards Marketing franchise owner, you'll receive comprehensive training and ongoing support to help build your business. The franchise system emphasizes both B2B sales and community involvement, allowing you to develop strong local relationships while providing valuable advertising solutions. This opportunity is ideal for entrepreneurs who are passionate about marketing, technology, and helping local businesses grow their presence in their communities.
- Proprietary DAV® digital billboard technology
- Mobile advertising reaches targeted demographics
- Established since 2018 proven concept
- Unique outdoor advertising market positioning
- Digital technology drives measurable results
- Growing mobile billboard industry segment
Location Analysis
Where Runningboards Marketing wins
The franchise's impressive 4.85 average rating across multiple customer reviews indicates strong operational execution and customer satisfaction, particularly notable for a relatively young franchise established in 2018. The strong performance of locations like Watertown, NY exemplifies the brand's service quality in smaller markets.
The current distribution pattern reveals significant expansion opportunities, particularly in underserved markets between existing locations. The Northeast concentration suggests successful market validation in areas with dense business populations and diverse advertising needs. Ideal locations for new franchises should target mid-sized markets with strong local business communities, particularly areas with active retail and service sectors requiring digital advertising solutions.
Prospective franchisees should focus on locations with high commercial density, strong small business presence, and active local advertising markets. The franchise's success in smaller cities like Watertown demonstrates viability beyond major metropolitan areas, provided there's sufficient local business activity to support mobile digital advertising services.
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Financial Analysis
The numbers behind Runningboards Marketing
The digital advertising industry benefits from strong growth trends as businesses increasingly shift marketing budgets toward measurable, location-based advertising solutions. Mobile billboard advertising offers unique advantages in reaching consumers outside traditional digital channels, particularly valuable as privacy regulations limit online targeting capabilities.
With 14 units established since 2018, Runningboards represents an emerging franchise system in early growth phases. This limited scale suggests developing brand recognition but may indicate proven concept validation and franchisor refinement of operational systems. The relatively small unit count requires careful evaluation of system infrastructure and ongoing support capabilities.
Key investment considerations include territory exclusivity arrangements, equipment maintenance requirements, and local advertising market dynamics. The business model's success depends heavily on securing quality advertising clients and effective route optimization. Multi-unit development potential exists for qualified investors with sufficient capital and market presence.
Ideal investors should possess strong sales and relationship-building skills, substantial liquid capital for the higher investment threshold, and experience in B2B services. Markets with dense commercial activity and traffic patterns optimize revenue potential. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence given the system's early development stage.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $87,400 to $288,500. The midpoint $187,950 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2022 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Runningboards Marketing's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Runningboards Marketing franchise typically ranges between $87,400.00 and $288,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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