Set The Stage
Home Services · Other Commercial and Home Services
Description
What is Set The Stage?
SET THE STAGE® is a high-growth home staging business that doubles as a retail furniture and décor sales model, allowing customers to purchase directly via QR codes. Franchisees benefit from a low-overhead, scalable business that includes proprietary technology for managing projects, teams and inventory, and access to national wholesale buying power.
SET THE STAGE® has discovered a genius way to showcase and market trending furnishings to consumers through a “Temporary Brick & Mortar Showroom” and give amazing business opportunities to individuals that are passionate about design, furniture and décor.
This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Many of our franchise owners have started booking jobs their very first week in business! We are the largest Home Staging and Short-Term Rental furnishing franchise. The ideal candidate is an entrepreneurial, relationship-focused leader who possesses strong organizational skills and a passion for design, though no prior staging experience is required.
- Specialized home staging niche market
- Design-focused business model differentiation
- Real estate industry partnership opportunities
- Creative entrepreneurship with staging expertise
- Emerging brand with growth potential
- Mid-tier accessible investment requirements
Location Analysis
Where Set The Stage wins
With 55 locations in 23 states, Set The Stage's territorial footprint is notable and proving its concept. Home staging services perform strongest in markets with active residential real estate turnover and overall growth, medium to higher average home values, and competitive listing environments where sellers seek differentiation. Target demographics include suburban and urban markets with robust real estate agent networks with homeowners motivated by faster sales timelines or price premiums. It also includes a fair amount of builders, developers and short to mid-term rental investors, for staging and furnishing designs and sales. The business model serves metro and secondary markets rather than rural areas, given reliance on transaction volume, relative density and professional real estate partnerships. Territory exclusivity and market density will be critical considerations—staging demand requires sufficient population and transaction volume to sustain recurring revenue. Prospective franchisees should conduct rigorous local market validation, including real estate transaction trends, competitive staging providers, agent referral willingness, building and development areas and territory size adequacy. Direct conversations with existing franchisees and territory-level revenue modeling are essential before commitment.
Is your territory available?
We'll take you through a few quick questions, then Set The Stage confirms availability directly.
Financial Analysis
The numbers behind Set The Stage
Veteran discount available
Set The Stage participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Set The Stage operates as a franchise concept in the home services sector, founded in 2016 and franchising since 2022, with 55 units currently operating, covering 123 territories in 23 states. The investment range of $204,150 to $261,345 positions the franchise at a moderate entry point for home services, suggesting an asset-light or service-intensive model rather than heavy equipment requirements. The reported gross revenue of $679,723 per unit provides meaningful context: if this represents typical unit performance, it suggests reasonable top-line generation for the investment level. The home staging and interior merchandising subsector typically operates on project-based revenue with variable seasonal patterns and real estate market sensitivity, which is offset by the furnishings sales. The moderate capital requirement reduces downside exposure. This opportunity suits operators with outgoing personalities, sales experience, design sensibility, and desire to join an early-stage franchise, yet with a notable footprint, rather than those seeking turnkey, data-rich investment profiles.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Set The Stage works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $204,150 to $261,345. The midpoint $232,748 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Set The Stage has an average gross revenue of $415K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Set The Stage's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Set The Stage franchise typically ranges between $204,150.00 and $261,345.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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