Storm Guard

Storm Guard

Franzy VerifiedInformation based on 2025 FDD

Home Services · Roofing

Investment min
$209K
Total: $209K–$248K
Avg gross revenue
$2M
Unit-level, 2025
Franchise fee
$65K
Veteran discount available
Royalty
6.25%
of gross revenue
Locations
35
Franchising since 2014

Description

What is Storm Guard?

Storm Guard has established itself as a leading force in the roofing and exterior restoration industry since 2003, building a reputation for excellence in residential and commercial property protection. Their comprehensive approach to home services goes beyond traditional roofing, encompassing storm damage restoration, gutter systems, and exterior repairs.

What sets Storm Guard apart is their commitment to customer advocacy, particularly in dealing with insurance claims. Their teams are extensively trained to identify storm damage and guide property owners through the often complex insurance claim process. This customer-first approach is evident in their consistently positive reviews, where clients frequently praise their thorough communication, professional project management, and high-quality workmanship.

The franchise operates with a unique blend of technical expertise and customer service excellence. Their systematic approach includes detailed roof inspections, often utilizing advanced technology like drone photography to provide comprehensive assessments. Storm Guard contractors are known for their efficiency, typically completing full roof replacements in a single day while maintaining meticulous attention to detail and cleanup.

As a franchise system, Storm Guard provides its owners with comprehensive training, proven operational systems, and strong support infrastructure. Their business model focuses on building long-term relationships within their communities, offering emergency response services and preventative maintenance programs. This community-focused approach, combined with their technical expertise and customer service excellence, has helped them expand their presence across multiple states while maintaining consistent quality standards.

For entrepreneurs looking to enter the lucrative home services industry, Storm Guard offers a proven business model in a recession-resistant sector with strong growth potential.
  • Over 20 Years Hurricane Shutter Excellence
  • Fully Licensed and Insured Hurricane Protection Specialists
  • Hurricane Shutter Technology and Installation Experts
  • Insurance Partnership Revenue Streams
  • Weather-Resistant Business Model with Recurring Demand
  • Established National Brand with Family-Oriented Culture

Location Analysis

Where Storm Guard wins

Storm Guard demonstrates strategic geographic positioning with concentration in the Southeast, Midwest, and South Central regions—areas characterized by frequent severe weather events including hurricanes, hailstorms, and high winds that drive restoration demand. The top markets (Dallas-Fort Worth, Atlanta, Tampa-St. Petersburg, Charlotte, Nashville, Denver, Indianapolis) reflect metro areas with substantial single-family housing stock, active real estate markets, and documented storm activity. The franchise's ideal demographic targeting—homeowners in established neighborhoods built 15–40 years ago—aligns well with properties reaching roof replacement cycles and exterior maintenance needs, particularly in suburban and exurban communities with high ownership rates. Customer sentiment averaging 4.2–4.5 stars across platforms indicates generally positive reception, with praise centered on insurance claims expertise and quality workmanship. However, moderate review volume relative to system size and recurring criticism around project delays, subcontractor consistency, and post-completion follow-up suggest operational maturity varies across locations. The insurance restoration model requires territories with sufficient claim volume, competitive insurance markets, and regulatory environments supporting claims-based customer acquisition—factors that make certain markets significantly stronger than others. Geographic expansion appears focused on weather-vulnerable regions rather than population density alone, creating territory value variability. Prospective franchisees should conduct granular territory-level analysis examining historical storm frequency, insurance claim data, competitive density, and local contractor licensing requirements. Direct conversations with existing franchisees in comparable weather markets and validation of territory-specific claim volume projections are essential before commitment.
Total US locations
35
Franchise units
35
Corporate locations
1
Avg. sq. footage
1000 sq. ft.

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Financial Analysis

The numbers behind Storm Guard

Avg gross revenue$2,415,395
Investment range$209,300 – $247,600
Investment midpoint$228,450
Brand fund.75%
Royalty6.25%
Franchise fee$65,000
Min. net worth$600,000
Min. liquid capital$200,000

Veteran discount available

Storm Guard participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Storm Guard presents a relatively young franchise system (founded 2014) with modest unit count of 35 locations, indicating early-stage expansion with developing brand recognition. The investment range of $209,300–$247,600 positions this as a mid-tier home services opportunity, typical for roofing and restoration franchises requiring vehicle fleets, equipment, inventory, and marketing infrastructure. The reported gross revenue of approximately $2.68 million per location suggests strong unit-level performance, though this figure warrants careful scrutiny during due diligence—understanding whether this represents mature locations, system averages, or top performers is critical. The insurance restoration business model offers distinct advantages: recurring demand driven by weather events, third-party payment through insurance claims, and higher average project values compared to elective home improvement. However, this model introduces operational complexity including claims management expertise, adjuster relationships, subcontractor coordination, and extended project timelines that compress cash velocity. Review feedback highlighting project delays and communication gaps during multi-phase processes reflects inherent challenges in insurance-driven work. Scalability depends heavily on weather patterns, insurance claim volume, and territorial exclusivity—factors that create geographic variability in performance potential. The franchise's concentration in storm-prone regions (Southeast, South Central) aligns logically with the business model, though this geographic dependency introduces revenue volatility tied to weather cycles. Prospective franchisees should model conservative revenue assumptions and maintain adequate working capital for the extended receivables cycles typical in insurance restoration work.
Did you know? Storm Guard is a roofing and exterior restoration franchise in the home services sector with an initial investment ranging from $209,300 to $247,600. Founded in 2014, the brand operates 35 locations focused on insurance restoration work in storm-prone markets across the Southeast, Midwest, and South Central regions. The franchise fee was not disclosed in available materials.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Storm Guard works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$209K–$248K
Most common
$209,300
Minimum
$228,450
Midpoint
$247,600
Maximum

Per FDD Item 7, total initial investment ranges from $209,300 to $247,600. The midpoint $228,450 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$3M$2M$2M$1M$600KN/A
$2M
$2M
$3M
2022
2023
2024
Avg
$2M
YOY change (2023 -> 2024)
+24%

According to Item 19 of the Franchise Disclosure Document, Storm Guard has an average gross revenue of $3M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-10% YoY
50403020100
2017
2018
2019
2020
2021
2022
2023
2024
35 units open as of 2025 FDD-4 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Storm Guard's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Storm Guard franchise typically ranges between $209,300.00 and $247,600.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Storm Guard
Storm Guard
$2M avg revenue · 35+ US franchises

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