Stride

Stride

Information based on 2023 FDD

Fitness · Fitness Studios

Investment min
$380K
Total: $380K–$555K
Avg gross revenue
$309K
Unit-level, 2023
Franchise fee
$60K
Per current disclosure
Royalty
7%
of gross revenue
Locations
17
Franchising since 2019

Description

What is Stride?

STRIDE is revolutionizing the fitness industry with its innovative treadmill-based workout concept that combines the science of running with high-intensity interval training (HIIT). Founded in 2017, STRIDE has quickly emerged as a leader in boutique fitness, offering a unique blend of cardio and strength training suitable for all fitness levels, from walking enthusiasts to experienced runners.

At the heart of STRIDE's experience are their state-of-the-art Woodway 4-Front Treadmills, specifically chosen for their superior design that mimics outdoor running while providing a low-impact workout. These premium machines, favored by professional athletes and rehabilitation facilities worldwide, deliver an unparalleled running experience that sets STRIDE apart from traditional gyms.

Classes are led by STRIDE Certified Run Coaches™, who are more than just fitness instructors – they're motivators and community builders who create an encouraging, inclusive environment. The studio utilizes advanced heart rate monitoring technology and personalized stats tracking through their dedicated app, allowing members to measure their progress and celebrate their achievements.

What truly distinguishes STRIDE is their commitment to accessibility and community. Whether you're a complete beginner or a seasoned athlete, their unique leveling system ensures everyone can participate and progress at their own pace. The studio offers various class formats including The STRIDE (running-focused), The COMBO (running and strength training), and The CORE (core-strengthening with cardio), providing members with comprehensive fitness solutions.

The franchise has cultivated a supportive, high-energy atmosphere where members feel empowered to push their boundaries and achieve their fitness goals, all while being part of an encouraging community that celebrates every milestone.
  • Proprietary HIIT treadmill and strength fusion programming
  • Heart-rate monitoring technology for personalized tracking
  • STRIDE Certified Coach training and certification program
  • First-mover advantage in many untapped markets
  • Established in competitive markets since 2017
  • Comprehensive corporate support from experienced team

Location Analysis

Where Stride wins

Stride, established in 2017, maintains a growing network of fitness studio locations with widespread coverage across multiple states, demonstrating a strategic market approach in the boutique fitness sector. The franchise has earned impressive customer satisfaction ratings from thousands of verified reviews, indicating strong operational excellence and customer satisfaction. The brand's geographic distribution shows strategic positioning in key markets, with notable concentrations in Texas, New York, and Colorado, suggesting successful penetration in both urban and suburban areas.

The franchise's relatively young age, combined with its rapid expansion across diverse regions, indicates strong market acceptance and scalable business model. Current locations demonstrate particular success in regions with health-conscious demographics and higher disposable income levels, especially in metropolitan areas. Market analysis suggests significant growth potential in underserved regions, particularly in Northeast and West Coast markets where boutique fitness demand remains robust.

Ideal locations for new Stride franchises should target areas with median household incomes above $75,000, strong daytime population density, and limited boutique fitness competition. The brand's success in diverse markets from Oklahoma to Massachusetts suggests adaptability to various demographic profiles, though optimal performance is seen in areas with high concentrations of health-conscious millennials and Gen-X professionals. The current market penetration leaves substantial room for expansion, particularly in states with limited presence.
Total US locations
18
Franchise units
17
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Stride

Avg gross revenue$309,222
Investment range$379,990 – $554,690
Investment midpoint$467,340
Brand fund2%
Royalty7%
Franchise fee$60,000
Min. net worth
Min. liquid capital
Stride Fitness requires an initial investment of $379,990 - $554,690, positioning it in the premium tier of fitness franchise opportunities. This investment range exceeds the fitness studio sub-sector average minimum of $282,119 by approximately $98,000, while aligning closely with the average maximum of $557,302, reflecting its premium market positioning.

The fitness industry continues experiencing robust growth driven by increasing health consciousness and demand for boutique fitness experiences. However, the reported gross revenue of $309,222 falls below the sub-sector average of $392,853, which may reflect the brand's relative youth since its 2017 establishment and the time required to build mature revenue streams.

With only 18 units currently operating, Stride represents an emerging franchise system with significant growth potential. This limited footprint presents both first-mover advantages in untapped markets and the inherent considerations associated with newer franchise concepts. The small unit count indicates developing brand recognition but also substantial territory availability.

The franchise targets markets with health-conscious demographics seeking high-intensity interval training experiences. Prospective franchisees should thoroughly evaluate the franchisor's support infrastructure, growth trajectory, and operational systems given the system's development stage. Territory protection and expansion opportunities warrant careful review during the due diligence process.
Did you know? Did you know that launching your own Stride franchise - the innovative fitness concept that's revolutionizing how people approach running and walking - requires a total investment between $379,990 and $554,690, which covers everything from the $60,000 franchise fee to equipment, buildout, and working capital needed to help your community stride toward better health and fitness goals?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$380K–$555K
Most common
$379,990
Minimum
$467,340
Midpoint
$554,690
Maximum

Per FDD Item 7, total initial investment ranges from $379,990 to $554,690. The midpoint $467,340 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$400K$320K$240K$160K$80KN/A
$191K
$309K
$309K
2021
2022
2023
Avg
$270K
YOY change (2022 -> 2023)
0%

According to Item 19 of the Franchise Disclosure Document, Stride has an average gross revenue of $309K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+80% YoY
201612840
2016
2017
2018
2019
2020
2021
2022
2023
18 units open as of 2023 FDD+8 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Stride's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Stride franchise typically ranges between $379,990.00 and $554,690.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Stride
Stride
$309K avg revenue · 17+ US franchises

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