Style Encore

Style Encore

Information based on 2024 FDD

Retail · Clothing & Fashion

Investment min
$275K
Total: $275K–$415K
Avg gross revenue
$885K
Unit-level, 2024
Franchise fee
$25K
Per current disclosure
Royalty
5%
of gross revenue
Locations
66
Franchising since 2013

Description

What is Style Encore?

Style Encore is a thriving retail franchise that has revolutionized the women's fashion resale industry since its inception in 2013. This innovative concept offers fashion-conscious women a sophisticated shopping experience, combining the thrill of designer discoveries with significant savings on high-quality, gently-used clothing and accessories.

What sets Style Encore apart is its curated approach to second-hand fashion. Unlike traditional thrift stores, they carefully select current styles and popular brands, ensuring their inventory remains fresh, fashionable, and relevant to today's trends. The stores maintain high standards for the items they accept, focusing on contemporary fashion pieces that are in excellent condition.

The business model benefits both buyers and sellers, creating a sustainable fashion ecosystem in local communities. Customers can sell their gently-used clothing for cash on the spot, while shoppers enjoy access to premium brands at a fraction of retail prices. The stores are thoughtfully organized by size and category, offering a clean, boutique-like atmosphere that makes shopping enjoyable and efficient.

Style Encore locations typically feature an extensive selection of women's clothing, shoes, handbags, and accessories, with sizes ranging from XS to plus sizes. This inclusive approach, combined with their commitment to customer service and store cleanliness, has earned them a loyal customer base and positive reputation in the retail resale market.

For entrepreneurs passionate about fashion and sustainability, Style Encore offers a proven business model that aligns with growing consumer interest in sustainable fashion and smart shopping alternatives.
  • Part of established Winmark Corporation
  • Sustainable fashion retail model
  • Buy and sell daily operations
  • No appointment necessary convenience
  • Multi-brand franchise development opportunities
  • Proven 11-year operational track record

Location Analysis

Where Style Encore wins

Style Encore demonstrates a strategic presence across multiple states, showing particular strength in the Northeast and Midwest regions. The franchise has notable concentrations in Michigan, New York, and Pennsylvania, suggesting successful market penetration in areas with strong retail spending and fashion-conscious demographics. The brand maintains strong customer satisfaction ratings across thousands of reviews, indicating consistent service quality and positive customer experiences.

The franchise's footprint reveals a preference for mid-sized metropolitan areas with strong middle-income demographics and established retail corridors. Successful locations, like those in Michigan, typically operate in suburban retail centers with good visibility and access to target demographics - primarily value-conscious fashion shoppers. The current market presence suggests significant room for expansion, particularly in the Southeast and Western states where presence is currently limited.

Ideal locations for new Style Encore franchises should target areas with high female population density, median household incomes between $50,000-$85,000, and proximity to complementary retail businesses. The strongest performing regions suggest that locations near shopping centers and college towns, with strong resale clothing markets, offer the best opportunity for success. Market analysis indicates substantial potential for expansion in underserved states, particularly in growing metropolitan areas with fashion-conscious populations.
Total US locations
66
Franchise units
66
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Style Encore

Avg gross revenue$884,938
Investment range$274,800 – $415,300
Investment midpoint$345,050
Brand fund$1,500/yr
Royalty5%
Franchise fee$25,000
Min. net worth
Min. liquid capital
Style Encore requires an initial investment of $274,800-$415,300, positioning it as a mid-tier franchise opportunity within the clothing and fashion retail sector. The investment range exceeds sub-sector averages of $188,172-$368,063, reflecting the brand's established operational infrastructure and proven business model. The resale clothing industry benefits from strong consumer trends toward sustainability and value-conscious shopping, particularly appealing to millennials and Gen Z demographics prioritizing environmental responsibility. Style Encore's reported gross revenue of $884,938 outperforms the sub-sector average of $669,581, indicating solid market positioning within the competitive resale landscape. As part of the Winmark Corporation family, the franchise leverages 11 years of operational experience since 2013, though the current 66-unit system suggests measured growth focused on market penetration rather than rapid expansion. The business model capitalizes on the growing circular economy, where consumers increasingly embrace secondhand shopping for both economic and environmental reasons. Ideal investors should possess retail experience, strong local market knowledge, and sufficient working capital to support inventory acquisition and seasonal fluctuations. The franchise appeals to operators passionate about fashion retail who can effectively manage both buying and selling operations. Multi-unit development opportunities exist for qualified investors, as evidenced by franchisees operating multiple Winmark brand locations. Prospective investors should carefully review the FDD and conduct thorough market analysis to assess local demand for upscale resale retail concepts.
Did you know? Did you know that launching your own Style Encore resale boutique - where fashion-forward customers can buy and sell gently used women's clothing and accessories - requires a total investment between $274,800 and $415,300, which includes the $25,000 franchise fee plus all the startup costs needed to create a trendy retail destination in your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$275K–$415K
Most common
$274,800
Minimum
$345,050
Midpoint
$415,300
Maximum

Per FDD Item 7, total initial investment ranges from $274,800 to $415,300. The midpoint $345,050 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$1M$800K$600K$400K$200KN/A
$720K
$864K
$885K
2022
2023
2024
Avg
$823K
YOY change (2023 -> 2024)
+2%

According to Item 19 of the Franchise Disclosure Document, Style Encore has an average gross revenue of $885K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-7% YoY
80644832160
2017
2018
2019
2020
2021
2022
2023
2024
66 units open as of 2024 FDD-5 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Style Encore's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Style Encore franchise typically ranges between $274,800.00 and $415,300.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Style Encore
Style Encore
$885K avg revenue · 66+ US franchises

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