Surface Experts

Surface Experts

Information based on 2024 FDD

Home Services · Other Commercial and Home Services

Investment min
$141K
Total: $141K–$227K
Avg gross revenue
$552K
Unit-level, 2024
Franchise fee
$75K–$110K
Per current disclosure
Royalty
8%
of gross revenue
Locations
70
Franchising since 2018

Description

What is Surface Experts?

Surface Experts stands as a leading force in the home services industry, specializing in innovative surface repair and restoration solutions. Since 2008, they have built a stellar reputation for transforming damaged surfaces into like-new condition, serving both residential and commercial clients across their growing network of locations.

What sets Surface Experts apart is their comprehensive approach to surface restoration. Their skilled technicians are trained to handle a wide array of repairs, including bathtubs, countertops, cabinetry, flooring, appliances, and various other surfaces. This versatility makes them a valuable partner for property managers, real estate professionals, and homeowners alike.

The franchise's success is built on three core pillars: exceptional craftsmanship, outstanding customer service, and rapid response times. Their technicians not only deliver high-quality repairs but also maintain clear communication throughout the process, providing detailed documentation including before-and-after photos of their work.

Surface Experts has earned particular acclaim in the property management sector, where their ability to quickly and effectively restore surfaces has helped property owners maintain their investments while saving significantly compared to full replacement costs. Their work comes with quality guarantees, offering peace of mind to all clients.

For entrepreneurs seeking a business opportunity, Surface Experts offers a proven model with strong market demand, comprehensive training, and ongoing support. The franchise has successfully expanded across multiple territories, demonstrating the scalability and sustainability of their business model while maintaining consistent quality standards throughout their network.
  • 16 years proven operational history
  • Recession-resistant property maintenance niche
  • Repair-don't-replace cost advantage
  • Commercial and residential dual markets
  • Quick turnaround competitive positioning
  • Established property manager relationships

Location Analysis

Where Surface Experts wins

Surface Experts demonstrates a strategic presence across multiple states, with locations concentrated primarily in major metropolitan markets. The franchise shows particular strength in New York with multiple units, while maintaining strategic positions in key markets like California, Pennsylvania, and Utah. The consistently high customer ratings suggest strong operational execution and customer satisfaction across diverse geographic regions.

The franchise's current footprint indicates a methodical expansion strategy, targeting high-population areas with strong household income levels. The sample location in Olathe, Kansas, with its exceptional customer satisfaction ratings, exemplifies the franchise's success in suburban markets near major metropolitan areas. This suggests ideal locations should target similar demographic profiles: affluent suburbs with high homeownership rates and robust home improvement spending.

Significant expansion opportunities exist in untapped regions, particularly in the Northeast and Southeast, where home services demand remains strong. The limited presence in major markets like California indicates substantial room for growth in populous states. Prospective franchisees should focus on affluent suburban areas with high concentrations of single-family homes and active real estate markets, while considering local competition in the surface restoration industry.
Total US locations
70
Franchise units
70
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Surface Experts

Avg gross revenue$552,440
Investment range$140,840 – $227,475
Investment midpoint$184,158
Brand fund0%
Royalty8%
Franchise fee$75,000–$110,000
Min. net worth
Min. liquid capital
Surface Experts requires an investment range of $140,840 to $227,475, positioning it as a mid-tier opportunity within the home services sector. The maximum investment aligns closely with the sub-sector average of $223,008, while the minimum entry point exceeds the sector baseline by approximately $29,000, suggesting a more established operational framework. This investment typically covers equipment, initial inventory, training, and working capital for surface repair operations.

The property maintenance sector benefits from recession-resistant fundamentals, as property managers and hospitality operators require ongoing maintenance regardless of economic conditions. The repair-versus-replace model addresses cost-conscious property management needs, particularly relevant in today's inflationary environment where replacement costs continue rising.

With 70 units established since 2008, Surface Experts demonstrates measured growth over 16 years of operation, indicating system stability rather than aggressive expansion. This maturity suggests refined operational procedures and franchisor experience, though brand recognition may remain limited compared to larger home service franchises.

The reported gross revenue of $552,440 falls below the sub-sector average of $739,341, though this may reflect the specialized nature of surface repair versus broader home service categories. Territory considerations include population density and commercial property concentration, as the business model serves both residential and commercial property managers.

Ideal investors should possess strong sales and customer service backgrounds, as relationship building with property managers drives recurring business. The operational model requires technical skill development and quality control management, making this suitable for hands-on owner-operators seeking predictable, service-based revenue streams.
Did you know? Did you know that launching your own Surface Experts franchise - specializing in bathtub refinishing, countertop resurfacing, and other surface restoration services - requires a total investment between $140,840 and $227,475, which covers everything from your franchise fee and equipment to initial marketing and working capital needed to start transforming customers' homes and generating revenue in this growing home improvement industry?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$141K–$227K
Most common
$140,840
Minimum
$184,158
Midpoint
$227,475
Maximum

Per FDD Item 7, total initial investment ranges from $140,840 to $227,475. The midpoint $184,158 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$248K
$395K
$552K
2022
2023
2024
Avg
$398K
YOY change (2023 -> 2024)
+40%

According to Item 19 of the Franchise Disclosure Document, Surface Experts has an average gross revenue of $552K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+21% YoY
80644832160
2018
2019
2020
2021
2022
2023
2024
70 units open as of 2024 FDD+12 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Surface Experts's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Surface Experts franchise typically ranges between $140,840.00 and $227,475.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Surface Experts
Surface Experts
$552K avg revenue · 70+ US franchises

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