The Maids

The Maids

Franzy VerifiedInformation based on 2025 FDD

Home Services · Residential Cleaning

Investment min
$118K
Total: $118K–$141K
Avg gross revenue
$1M
Unit-level, 2025
Franchise fee
$60K
Veteran discount available
Royalty
6.9%
of gross revenue
Locations
1,472
Franchising since 1980

Description

What is The Maids?

The Maids, established in 1979, has emerged as a leading residential cleaning franchise, setting the gold standard in home cleaning services across the United States. What sets The Maids apart is their unique team-based approach, where professionally trained cleaning crews work systematically to deliver exceptional results. Each team arrives fully equipped with professional-grade cleaning supplies and HEPA filtration vacuums, ensuring a deeper, healthier clean for every home.

The franchise has built its reputation on attention to detail and consistent quality. Their systematic 22-Step Healthy Touch® Deep Cleaning System ensures no corner goes untouched – from baseboards and window sills to ceiling fans and doorframes. This methodical approach has earned them countless positive reviews from satisfied customers who consistently praise their thoroughness, reliability, and professional demeanor.

Beyond standard cleaning services, The Maids specializes in deep cleaning, move-in/move-out services, and recurring maintenance cleaning programs. Their teams are bonded and insured, providing peace of mind to homeowners. The franchise's commitment to using environmentally friendly cleaning products and state-of-the-art equipment demonstrates their dedication to both cleanliness and health-conscious home care.

For entrepreneurs interested in the home services industry, The Maids offers a proven business model with comprehensive training and ongoing support. Their strong brand recognition, coupled with the growing demand for professional home cleaning services, positions franchise owners for success in this essential service industry. With over four decades of experience and a robust network of locations, The Maids continues to expand its presence while maintaining its commitment to excellence in home cleaning services.
  • 45 years proven franchise system since 1979
  • 1
  • 635 units with nearly 200 locations across U.S. and Canada
  • Proprietary 22-step cleaning process for consistent quality
  • Revenue performance 207% above residential cleaning sector average
  • Comprehensive service portfolio from recurring to specialized cleaning

Location Analysis

Where The Maids wins

The Maids demonstrates strong geographic penetration across the Midwest, Southeast, Mid-Atlantic, and Texas regions, with concentrated unit presence in major metros including Dallas-Fort Worth, Houston, Columbus, and Charlotte. This distribution pattern aligns logically with the target demographic profile: dual-income households, working professionals aged 35-65, and families in middle-to-upper-middle-class suburban communities where professional cleaning services represent recurring discretionary spending. The brand's success in these markets suggests operational fit in areas with sufficient housing density, disposable income levels, and time-constrained homeowners valuing convenience. Review performance averaging 3.8-4.2 stars with moderate-to-high volume indicates established market presence, though sentiment analysis reveals execution variability that affects competitive positioning. Positive feedback emphasizing professionalism, trustworthiness, and team-based efficiency reflects brand strengths, while recurring complaints about service inconsistency, scheduling issues, and team turnover highlight operational challenges that can erode local reputation. The non-retail operational model requiring 1,000-2,000 sq ft for storage and administrative functions reduces real estate risk but necessitates proximity to target service areas for route efficiency. Territory viability depends heavily on household density within practical service radius, income demographics supporting $150-300+ monthly cleaning contracts, and competitive landscape including independent operators and regional competitors. Prospective franchisees should conduct granular territory analysis validating household counts, income distribution, competitive saturation, and labor market conditions before committing capital.
Total US locations
1,635
Franchise units
1,472
Corporate locations
148
Avg. sq. footage
1,000 sq. ft.

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Availability
CanadaInternational

Financial Analysis

The numbers behind The Maids

Avg gross revenue$1,145,087
Investment range$117,720 – $141,200
Investment midpoint$129,460
Brand fund2%
Royalty6.9%
Franchise fee$60,000
Min. net worthN/A
Min. liquid capitalN/A

Veteran discount available

The Maids participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

The Maids presents a mature franchise system with 1,635 units and 45 years of operational history, suggesting established brand recognition and refined support infrastructure. The investment range of $117,720-$141,200 positions this as a relatively accessible entry point within home services, likely reflecting a management-focused model with lower fixed asset requirements compared to location-dependent concepts. The reported gross revenue of $1,145,087 indicates substantial unit-level throughput, though profitability depends heavily on labor management, customer retention rates, and operational efficiency in scheduling and routing. The residential cleaning sector offers recurring revenue advantages through subscription-based service models, creating potential for predictable cash flow once customer acquisition costs are recovered. However, operational complexity centers on workforce management challenges—recruiting, training, and retaining reliable cleaning teams in a high-turnover industry. Review feedback highlighting team inconsistency and scheduling issues points to execution risk that directly impacts customer retention and referral generation. Scalability exists through territory expansion and customer density optimization, but margins face pressure from labor costs, insurance requirements, and competitive pricing dynamics against independent operators. The franchise fee absence from provided data warrants clarification during discovery, as this affects total capitalization and ongoing royalty structures. Investors should model labor cost sensitivity carefully and validate whether unit economics support sustainable owner compensation after accounting for team wages, vehicle maintenance, and customer acquisition expenses.
Did you know? The Maids is an established residential cleaning franchise with 45 years of operating history and over 1,600 units nationwide. Initial investment ranges from $117,720 to $141,200, positioning it as a relatively accessible home services opportunity focused on recurring revenue from professional cleaning services. The model emphasizes team-based operations and targets middle-to-upper-income suburban households seeking reliable, bonded cleaning solutions.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How The Maids works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$118K–$141K
Most common
$117,720
Minimum
$129,460
Midpoint
$141,200
Maximum

Per FDD Item 7, total initial investment ranges from $117,720 to $141,200. The midpoint $129,460 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$1M
$1M
$1M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
+5%

According to Item 19 of the Franchise Disclosure Document, The Maids has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+2% YoY
2,0001,6001,2008004000
2017
2018
2019
2020
2021
2022
2023
2024
1,635 units open as of 2025 FDD+29 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for The Maids's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a The Maids franchise typically ranges between $117,720.00 and $141,200.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

The Maids
The Maids
$1M avg revenue · 1472+ US franchises

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