The Picklr
Recreation & Entertainment · Other Recreation Businesses
Description
What is The Picklr?
This innovative franchise concept offers state-of-the-art indoor and outdoor pickleball facilities, featuring professional-grade courts, advanced lighting systems, and climate-controlled environments that enable year-round play. The Picklr stands out by creating vibrant community hubs where players can learn, compete, and connect with fellow enthusiasts.
What sets The Picklr apart is its comprehensive approach to the sport, offering structured programming including professional instruction, leagues, tournaments, and social events. Their proprietary coaching methodology and technology-driven court reservation system ensure a seamless experience for members and casual players alike.
The brand has positioned itself as more than just a sports facility – it's a lifestyle destination that promotes active living, social connection, and competitive spirit. With dedicated pro shops, comfortable viewing areas, and community spaces, The Picklr creates an engaging atmosphere that keeps members coming back.
As pickleball continues its explosive growth trajectory, The Picklr franchise system provides entrepreneurs with the opportunity to tap into this booming market while benefiting from comprehensive operational support, proven marketing strategies, and a strong brand presence in the recreation industry. Their rapid expansion since 2021 demonstrates both the viability of their business model and the growing demand for quality pickleball facilities nationwide.
- Fastest growing sport in America
- Multi-generational customer appeal nationwide
- Early franchise territory availability
- Below average minimum investment threshold
- Emerging recreational facility concept
- Active lifestyle demographic targeting
Location Analysis
Where The Picklr wins
Ideal locations for The Picklr facilities typically include suburban areas with high-income demographics, active adult communities, and regions with favorable year-round weather conditions. Key site selection criteria should focus on areas with median household incomes above $75,000, population densities of at least 100,000 within a 5-mile radius, and limited indoor pickleball competition. Properties should accommodate multiple courts with ample parking and easy accessibility.
The franchise's growth potential appears promising given pickleball's status as one of America's fastest-growing sports, with participation increasing significantly in recent years according to the Sports & Fitness Industry Association. While the concept is still establishing its market presence, expansion opportunities exist in major metropolitan areas, particularly in regions where pickleball popularity is surging and weather conditions support year-round play. Prospective franchisees should conduct thorough due diligence, given the brand's early stage of development and limited track record in the market.
Is your territory available?
We'll take you through a few quick questions, then The Picklr confirms availability directly.
Financial Analysis
The numbers behind The Picklr
The pickleball industry represents one of America's fastest-growing sports, with participation increasing over 35% annually according to the Sports & Fitness Industry Association. This demographic surge spans multiple age groups, from active retirees to younger professionals, creating broad market appeal for facility-based concepts.
As a 2021-established franchise with 7 units, The Picklr operates in the early development phase, presenting both opportunity and inherent risks associated with emerging franchise systems. The limited unit count reflects nascent brand recognition but potentially offers favorable territory availability and development incentives for early adopters.
The reported gross revenue of $120,269 falls substantially below the sub-sector average of $316,106, though this may reflect the system's early-stage operations and market penetration challenges. Prospective investors should carefully evaluate local market demographics, competition from established recreation facilities, and the franchisor's operational support infrastructure.
Ideal candidates should possess substantial liquid capital given the significant upfront investment, along with experience in hospitality, fitness, or recreation management. Markets with active adult populations and limited pickleball facility availability present optimal conditions. Investors must thoroughly review the FDD and conduct comprehensive due diligence given the franchise system's early development stage.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $540,400 to $1,178,300. The midpoint $859,350 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, The Picklr has an average gross revenue of $120K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for The Picklr's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a The Picklr franchise typically ranges between $540,400.00 and $1,178,300.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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