Water Wings Swim School

Water Wings Swim School

Information based on 2026 FDD

Children's Services · Swimming Lessons

Investment min
$1M
Total: $1M–$1M
Avg gross revenue
$2M
Unit-level, 2026
Franchise fee
$50K
Veteran discount available
Royalty
6%
of gross revenue
Locations
Franchising since 2025

Description

What is Water Wings Swim School?

Water Wings Swim School is a premier children’s swim education brand, focused on providing high-quality instruction in a nurturing and safe environment. Founded in 2003 by Avi and Tracy Shafshak in Las Vegas, Nevada, Water Wings was built on the mission of addressing the critical need for comprehensive swim education for children of all ages.

With programs designed to build water safety, confidence, and a lifelong love for swimming, Water Wings has become a trusted name for families. Its year-round, indoor facilities allow students to progress at their own pace in a consistent learning environment led by certified instructors.

Today, Water Wings Swim School operates in more than ten corporate-owned locations across four states and is expanding nationwide through franchising as part of the Unleashed Brands platform.

Owning a Water Wings Swim School franchise offers the opportunity to make a lasting impact in your community by helping children and families learn life-saving skills. The brand’s proven model combines strong revenue potential with a mission-driven business.

Key franchise advantages include:

  • A recognized brand with a 20+ year track record in swim education
  • Programs designed for all ages and skill levels, from infants to adults
  • Year-round indoor facilities that drive consistent enrollment and recurring revenue
  • Proprietary training curriculum and safety-focused teaching methods
  • Access to Unleashed Brands’ shared resources, marketing support, and franchise expertise

Water Wings Swim School has been recognized as a leader in the youth enrichment space and benefits from the reputation and systems of the Unleashed Brands platform, which includes other top-tier children’s franchises.

Location Analysis

Where Water Wings Swim School wins

Location Summary

Explore Franzy's Location Analysis to get a comprehensive overview of franchise and corporate locations. With detailed metrics, including total US locations, open franchises, corporate sites, and average square footage, this section provides valuable insights into the geographical footprint and operational scale of each brand. Whether you're looking for the density of franchises or specific regional presence, our location analysis helps you make informed decisions.

Total US locations
N/A
Franchise units
N/A
Corporate locations
11
Avg. sq. footage
8000
Territory check

Is your territory available?

We'll take you through a few quick questions, then Water Wings Swim School confirms availability directly.

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Availability

Financial Analysis

The numbers behind Water Wings Swim School

Avg gross revenue$1,592,892
Investment range$1,033,500 – $1,469,700
Investment midpoint$1,251,600
Brand fund2%
Royalty6%
Franchise fee$50,000
Min. net worth$500,000
Min. liquid capital$200,000

Veteran discount available

Water Wings Swim School participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Buying a franchise with Water Wings Swim School is a structured yet personal journey designed to help both you and our team determine if we’re the right fit for each other. Our 8-step discovery process gives you a comprehensive look at what it means to own and operate a Water Wings Swim School. From an initial goals overview to an in-depth brand presentation and territory analysis, each step is built to give you clarity and confidence.

You’ll review important documents like the Franchise Disclosure Document (FDD), explore financing options, and even experience our brand firsthand at Launch Day. If everything aligns, you’ll move into final validation and sign your franchise agreement—officially joining a community of entrepreneurs passionate about bringing swim safety to their markets.

Disclaimer:

These figures show historic unaudited annual gross revenues as reported by eight Water Wings Swim Schools owned and operated by Water Wings corporate-owned locations (“Swim Schools”) for the year ended December 31, 2025 (“Fiscal Year 2025”) that were open and operating for the entire fiscal years 2024 and 2025. All financial information presented is for information purposes only and subject to the Water Wings 2026 franchise disclosure document (the “FDD”). The information presented is a subset; please refer to Item 19 of the FDD for a complete financial performance representation. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Some Swim Schools have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

Gross Sales,” means the dollar aggregate of: (1) the sales price of all products, services, membership fees, merchandise and other items sold, and the charges for all services you perform, whether made for cash, on credit or otherwise, without reserve or deduction for inability or failure to collect, including sales and services (A) originating at the Swim School premises even if delivery or performance is made offsite from the Swim School premises, (B) placed by mail, facsimile, telephone, the internet and similar means if received or filled at or from the Swim School premises, and (C) that you in the normal and customary course of your operations would credit or attribute to the operation of the Swim School; and (2) all monies, trade value or other things of value that you receive from Swim School operations at, in, or from the Swim School premises that are not expressly excluded from Gross Sales, including but not limited to the redemption of approved gift cards/certificates, stored value cards, and loyalty program benefits (the initial sales or reloading of gift cards shall not be included in the calculation of Gross Sales) pursuant to the Customer Card Programs. Gross Sales does not include: (1) the exchange of merchandise between Swim Schools (if you operate multiple franchises) if the exchanges are made solely for the convenient operation of your business and not for the purpose of depriving us of the benefit of a sale that otherwise would have been made at, in, on or from the Swim School premises; (2) returns to shippers, vendors, or manufacturers; (3) sales of fixtures or furniture after being used in the conduct of the Swim School; (4) the sale of gift certificates and stored value cards (the redemption value minus administrative fees will be included in Gross Sales at the time of redemption); (5) insurance proceeds; (6) sales to employees at a discount (provided such discounts will not exceed 1.5% of Gross Sales during any reporting period); (7) cash or credit refunds for transactions included within Gross Sales (limited, however, to the selling price of merchandise returned by the purchaser and accepted by you); (8) the amount of any city, county, state or federal sales, luxury or excise tax on such sales that is both (A) added to the selling price or absorbed therein and (B) paid to the taxing authority; (9) tips and gratuities; (10) Gross Sales earned through an Affiliated Brand franchise operated at the Swim School premises, so long as such Gross Sales constitute gross sales (or equivalent) subject to a royalty fee and other fees under such Affiliated Brand’s franchise agreement; and (11) rent or other consideration paid by an Affiliated Brand franchise for occupying the Swim School’ premises. A purchase returned to the Swim School may not be deducted from Gross Sales unless the purchase was previously included in Gross Sales.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Water Wings Swim School works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Revenue model not specified.
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$1M–$1M
Most common
$1,033,500
Minimum
$1,251,600
Midpoint
$1,469,700
Maximum

Per FDD Item 7, total initial investment ranges from $1,033,500 to $1,469,700. The midpoint $1,251,600 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Water Wings Swim School's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Water Wings Swim School franchise typically ranges between $1,033,500.00 and $1,469,700.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Water Wings Swim School
Water Wings Swim School
$2M avg revenue · 0+ US franchises

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