Wine & Design

Wine & Design

Information based on 2024 FDD

Recreation & Entertainment · Do It Yourself Workshops

Investment min
$70K
Total: $70K–$272K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$25K
Per current disclosure
Royalty
6%
of gross revenue
Locations
51
Franchising since 2010

Description

What is Wine & Design?

Wine & Design offers a unique blend of artistic expression and social entertainment, revolutionizing the 'paint and sip' industry since 2010. This innovative franchise concept provides a welcoming space where creativity meets relaxation, allowing guests to unleash their inner artist while enjoying their favorite beverages in a fun, stress-free environment.

The studio offers a diverse range of creative experiences beyond traditional canvas painting, including resin art, chunky blanket making, tote bag designing, and specialized children's art classes. Each session is led by skilled, passionate instructors who break down complex artistic processes into manageable steps, making art accessible to everyone regardless of experience level.

What sets Wine & Design apart is their commitment to creating memorable experiences. Whether it's a birthday celebration, corporate team building event, or casual night out, their studios provide the perfect setting for social connection and creative expression. The franchise has mastered the art of combining instruction with entertainment, featuring music, games, and interactive elements that keep participants engaged throughout their artistic journey.

The business model is particularly appealing to communities seeking unique entertainment options, with locations strategically positioned near complementary businesses like restaurants and retail shops. Their flexible space accommodates both intimate gatherings and larger private parties, making it an ideal venue for various social occasions.

With a strong focus on customer experience and community building, Wine & Design has established itself as more than just an art studio – it's a destination where memories are created, friendships are strengthened, and creativity flourishes in a supportive, entertaining atmosphere.
  • 14 years proven business model
  • Five distinct revenue stream approach
  • Judgment-free creative environment positioning
  • Multi-demographic event programming capability
  • Lower investment barrier entry point
  • Flexible semi-absentee operation potential

Location Analysis

Where Wine & Design wins

Wine & Design demonstrates strong regional concentration in the Eastern United States, with widespread coverage across multiple states. The franchise shows particular density in the Mid-Atlantic region, with strong presence in North Carolina, Virginia, and Maryland, which represent the majority of their market penetration. This geographic clustering suggests successful market penetration and strong brand recognition in these areas.

The franchise's exceptional 4.75 average rating across thousands of customer reviews indicates strong operational execution and customer satisfaction, particularly in core markets. This high rating suggests successful adaptation to local market preferences and effective franchise support systems.

The concentration in college towns and urban areas with higher disposable income and education levels appears to be a winning strategy. Key success factors include proximity to residential areas with median household incomes above $75,000 and populations aged 25-54.

Significant expansion opportunities exist in underserved Northeast and Southeast markets, particularly in states adjacent to current strong performers. Ideal new locations should target areas with complementary businesses like boutique retail and upscale dining, suggesting shopping centers and lifestyle centers as prime venues. The franchise's limited presence in major metropolitan areas outside its core markets represents a substantial growth opportunity, particularly in states with similar demographic profiles to existing successful locations.
Total US locations
52
Franchise units
51
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Wine & Design

Avg gross revenueN/A
Investment range$69,950 – $271,700
Investment midpoint$170,825
Brand fund2%
Royalty6%
Franchise fee$25,000
Min. net worth
Min. liquid capital
Wine & Design requires an initial investment ranging from $69,950 to $271,700, positioning it as an accessible entry point within the recreation franchise sector. The minimum investment falls 50% below the sub-sector average of $141,068, making it attractive for emerging entrepreneurs seeking lower-barrier franchise opportunities. This investment typically covers studio buildout, equipment, initial inventory, signage, and working capital requirements.

The paint-and-sip industry benefits from strong experiential economy trends, with consumers increasingly prioritizing memorable activities over material purchases. The business model capitalizes on multiple revenue streams including public classes, private parties, corporate events, and children's programming, providing diversified income sources that can help stabilize cash flow fluctuations.

With 52 units and 14 years of operation since 2010, Wine & Design demonstrates moderate system maturity and measured growth. This controlled expansion suggests careful market development rather than aggressive scaling, which may indicate stronger unit-level economics and franchisor support capabilities.

The franchise appeals to semi-absentee investors seeking lifestyle businesses with flexible scheduling and community engagement opportunities. Ideal candidates should possess strong local marketing skills and customer service orientation, as success heavily depends on building repeat clientele and group bookings. The business requires evening and weekend operations to accommodate customer preferences.

Prospective investors should carefully evaluate local market demographics, particularly disposable income levels and entertainment spending patterns. Competition from independent paint studios and alternative entertainment venues requires differentiated programming and consistent marketing investment to maintain market share.
Did you know? Did you know that starting your own Wine & Design franchise - where creativity meets community in a paint-and-sip studio setting - requires a total investment between $69,950 and $271,700 (including the $25,000 franchise fee), with costs varying based on your studio size, local market conditions, and whether you're opening in a trendy downtown district or cozy suburban location?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$70K–$272K
Most common
$69,950
Minimum
$170,825
Midpoint
$271,700
Maximum

Per FDD Item 7, total initial investment ranges from $69,950 to $271,700. The midpoint $170,825 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$150K$120K$90K$60K$30KN/A
$114K
2022
2023
2024
Avg
$38K
YOY change (2023 -> 2024)

According to Item 19 of the Franchise Disclosure Document, Wine & Design has average gross revenue data in our records. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-2% YoY
100806040200
2017
2018
2019
2020
2021
2022
2023
2024
52 units open as of 2024 FDD-1 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Wine & Design's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Wine & Design franchise typically ranges between $69,950.00 and $271,700.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Wine & Design
Wine & Design
N/A avg revenue · 51+ US franchises

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