
Zoup! Eatery
Food & Beverage · Fast Casual
Description
What is Zoup! Eatery?
What sets Zoup! apart is their rotating selection of over 100 proprietary soup recipes, with 12 different varieties featured daily. Customers can sample any soup before ordering, ensuring they find their perfect match. From classic comfort foods like Chicken Pot Pie to adventurous offerings such as Singapore Squash and Alligator Gumbo, there's something for every palate.
Beyond their signature soups, Zoup! offers a carefully curated menu of fresh salads and artisanal sandwiches, including fan favorites like the Maple Ham & Gruyere and Chicken Toscana. Each soup is complemented by freshly-baked bread, and their innovative bread bowl option adds an extra layer of comfort to the dining experience.
The brand's commitment to exceptional service is evident in their highly-trained staff, who create a welcoming atmosphere while providing knowledgeable recommendations. Zoup! caters to various dietary preferences with numerous vegetarian, vegan, and gluten-free options available daily.
With locations across the United States and Canada, Zoup! has proven its concept in diverse markets while maintaining consistent quality and service. Their successful catering program has made them a go-to choice for business meetings and events, expanding their reach beyond traditional restaurant service.
- 25+ years of operational experience since 1998
- Specialized soup-focused concept in growing wellness market
- Mid-tier investment range within fast casual sector
- Part of good-for-you food movement trend
- Established presence with 50 active locations
- Differentiated menu positioning in competitive market
Location Analysis
Where Zoup! Eatery wins
The brand's geographic distribution reveals a strategic focus on metropolitan areas within the Great Lakes region, capitalizing on dense population centers and strong lunch-time business crowds. This concentration allows for operational efficiency and strong brand recognition in core markets, though it also indicates significant untapped potential in other regions, particularly the Northeast and West Coast markets.
Ideal locations for Zoup! typically feature high daytime population density, proximity to office complexes or medical centers, and areas with median household incomes above $65,000. The most successful units are often situated in lifestyle centers or strip malls with complementary retailers, maintaining high visibility and accessibility for the lunch crowd.
Expansion opportunities exist in adjacent Midwest markets and urban centers with similar demographics to existing successful locations. However, prospective franchisees should note the importance of selecting locations with strong year-round traffic patterns, as soup-centric concepts can face seasonal fluctuations in warmer climates.
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Financial Analysis
The numbers behind Zoup! Eatery
The fast casual sector continues experiencing growth as consumers seek healthier, convenient dining options between traditional fast food and full-service restaurants. Zoup!'s soup-focused concept aligns with wellness trends and the growing good-for-you food movement, offering a specialized menu that differentiates it from broader fast casual competitors.
With 50 active units since 1998, Zoup! demonstrates measured growth and operational stability over 25+ years in the competitive restaurant industry. The reported gross revenue of $594,951 falls below the sub-sector average of $696,569, which may reflect the system's specialized soup-focused menu or targeted market positioning within the fast casual segment.
Prospective franchisees should possess restaurant experience and conduct comprehensive due diligence, including thorough review of the Franchise Disclosure Document, to understand all operational requirements and financial expectations before making investment decisions.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $509,434 to $699,050. The midpoint $604,242 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Zoup! Eatery has an average gross revenue of $595K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Zoup! Eatery's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Zoup! Eatery franchise typically ranges between $509,434.00 and $699,050.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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