Awake
Food & Beverage · Coffee & Tea
Description
What is Awake?
At the heart of Awake's philosophy is a commitment to serving exceptional coffee and tea beverages that go beyond the ordinary. Their carefully curated menu features both traditional favorites and innovative specialty drinks, crafted with precision using premium ingredients and state-of-the-art brewing methods. The brand's dedication to quality extends from bean selection to the final pour, ensuring each customer receives a superior beverage experience.
What sets Awake apart is their contemporary approach to the traditional café model. Their spaces are thoughtfully designed to foster both productivity and relaxation, featuring modern décor, comfortable seating arrangements, and an atmosphere that appeals to diverse customer groups – from early morning commuters to remote workers and social gatherers.
The franchise places strong emphasis on barista training and customer service excellence, ensuring that each location maintains consistent quality while building genuine connections with their local community. Their business model is structured to support franchisees in establishing successful operations, with comprehensive training programs and ongoing operational support.
For potential franchisees, Awake offers the opportunity to join an innovative brand at the early stages of its growth journey, with the potential to establish a strong market presence in the ever-growing specialty beverage sector. Their concept is well-positioned to capture the increasing consumer demand for premium coffee and tea experiences in a modern, welcoming environment.
- Early-stage franchise growth opportunity
- Below-average minimum investment threshold
- Strong revenue performance indicators
- Emerging specialty coffee market
- Territory availability advantages
- Owner-operator business model focus
Location Analysis
Where Awake wins
Ideal locations should prioritize areas with median household incomes above $75,000, significant daytime population density, and proximity to office complexes, universities, or retail centers. Key success factors include visibility, adequate parking, and pedestrian accessibility. Target demographics should include young professionals, students, and health-conscious consumers aged 18-45.
While the brand's early stage means limited performance data, this also presents opportunities for first-mover advantages in untapped markets. Potential franchisees should focus on metropolitan areas with proven coffee market success, considering factors such as local competition, coffee consumption patterns, and demographic alignment. Strategic positioning near complementary businesses like fitness centers, bookstores, or co-working spaces could provide competitive advantages.
Initial expansion opportunities exist in high-growth Southeastern markets, particularly in states with favorable business climates and strong coffee culture, such as North Carolina, Georgia, and Florida.
Is your territory available?
We'll take you through a few quick questions, then Awake confirms availability directly.
Financial Analysis
The numbers behind Awake
The coffee and tea sector continues experiencing robust growth, driven by evolving consumer preferences toward specialty beverages and experiential retail. With reported gross revenue of $481,237 compared to the sub-sector average of $307,288, Awake demonstrates strong market positioning within this competitive landscape.
As a 2019-established franchise with one unit, Awake represents an early-stage investment opportunity with inherent startup risks and growth potential. The limited operational history requires careful due diligence regarding system infrastructure, operational support, and brand development capabilities. Early-stage franchises often provide greater territory availability but may lack proven operational systems.
Ideal investors should possess substantial liquid capital beyond the initial investment for working capital and operational contingencies. The coffee sector demands hands-on management, making it suitable for owner-operators with retail or food service experience. Multi-unit development potential exists given the brand's early expansion phase.
Key considerations include territory protection policies, ongoing royalty structures, and franchisor support capabilities. The limited unit count necessitates thorough FDD review and franchisor financial verification. Market entry timing favors investors seeking ground-floor opportunities in emerging franchise systems with growth potential.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $197,700 to $592,600. The midpoint $395,150 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Awake has an average gross revenue of $481K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2022 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Awake's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Awake franchise typically ranges between $197,700.00 and $592,600.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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