Barberitos
Food & Beverage · Fast Casual
Description
What is Barberitos?
Barberitos, founded in 2000, is a fast-casual restaurant brand specializing in fresh, customizable Tex-Mex cuisine. Known for its commitment to quality ingredients and bold flavors, Barberitos offers franchisees a proven business model, strong brand support, and the opportunity to thrive in the growing fast-casual dining market.
- Over 20 years proven experience since 2000
- Above average reported gross revenue - 39% higher than subsector
- Established presence across 6 southeastern states
- Way Fresher, Way Better brand positioning in growing fast-casual segment
- Intimate 45-unit system offering personalized franchisor support
- Strong unit economics with revenue exceeding $966,000 annually
Location Analysis
Where Barberitos wins
The franchise's geographic distribution indicates a strategic focus on mid-sized southeastern markets, particularly in college towns and suburban areas. This positioning allows Barberitos to compete effectively against larger national chains while maintaining strong local market presence. The concentration in Georgia, particularly around Athens (where the brand originated), suggests successful operational support and brand recognition in this region.
Expansion opportunities exist in both existing and adjacent markets, particularly in Florida, Tennessee, and Alabama, where the brand has limited presence but similar demographic profiles to successful locations. Ideal new locations should target areas with median household incomes above $50,000, strong daytime population, and proximity to universities or business districts. The franchise's success in college markets suggests particular potential in similar locations across the Southeast.
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Financial Analysis
The numbers behind Barberitos
The fast-casual segment continues experiencing robust growth as consumers seek quality alternatives to traditional quick-service restaurants. Southwestern cuisine maintains strong appeal across diverse demographics, supported by customizable menu formats that align with health-conscious dining trends. However, the segment faces increasing competition from both established chains and emerging concepts.
With 45 units and over 20 years of operation since 2000, Barberitos demonstrates operational stability while maintaining a relatively intimate system size. This smaller scale may limit brand recognition compared to larger competitors but potentially offers more personalized franchisor support and territory availability.
The reported gross revenue of $966,317 exceeds sub-sector averages by approximately 39%, indicating strong unit-level performance potential. The brand's concentrated presence in southeastern markets suggests strong regional recognition but may limit expansion opportunities in saturated territories.
Ideal candidates should possess substantial liquid capital, restaurant industry experience, and alignment with the brand's fresh-food positioning. Multi-unit development opportunities may exist given the system's current size, though market saturation risks require careful territory evaluation.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $517,070 to $673,760. The midpoint $595,415 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Barberitos has an average gross revenue of $966K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Barberitos's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Barberitos franchise typically ranges between $517,070.00 and $673,760.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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