Beyond Juicery + Eatery

Beyond Juicery + Eatery

Information based on 2023 FDD

Food & Beverage · Fast Casual

Investment min
$361K
Total: $361K–$516K
Avg gross revenue
$915K
Unit-level, 2023
Franchise fee
$30K
Per current disclosure
Royalty
6%
of gross revenue
Locations
38
Franchising since 2017

Description

What is Beyond Juicery + Eatery?

Beyond Juicery + Eatery has established itself as a leading health-focused fast-casual concept, delivering fresh, high-quality food and beverages since 2005. With a commitment to clean eating and genuine ingredients, this Michigan-born brand has grown to become a beloved destination for health-conscious consumers seeking nutritious alternatives to traditional fast food.

The menu features an impressive array of made-to-order smoothies, fresh-pressed juices, and wholesome wraps and bowls. What sets Beyond apart is their dedication to using real fruits and vegetables without artificial sweeteners or unnecessary additives – a commitment that has earned them a loyal following. Their signature items include protein-packed smoothies, energizing wheat grass shots, and creative seasonal offerings that keep the menu exciting and relevant.

Beyond Juicery + Eatery's modern, bright stores create an inviting atmosphere where customers can enjoy their meals in a clean, welcoming environment. The brand is particularly noted for its exceptional customer service, with team members who are knowledgeable about nutrition and eager to help customers make informed choices about their meals.

The concept has particularly resonated with urban professionals, fitness enthusiasts, and anyone seeking convenient, nutritious options that don't compromise on taste. Their efficient operational model includes features like mobile ordering and curbside pickup, making it easy for busy customers to maintain their healthy lifestyle on the go. With a proven track record of success and a growing presence across multiple states, Beyond Juicery + Eatery represents an opportunity in the rapidly expanding health-focused food service sector.
  • Nearly two decades of operational experience since 2005
  • Partnership with Everyday Dose for functional coffee and matcha beverages
  • 31% above sub-sector average gross revenue performance
  • Lower barrier to entry with investment below fast-casual average
  • Premium health-focused menu with functional ingredients
  • Made-to-order fresh product differentiation in growing wellness market

Location Analysis

Where Beyond Juicery + Eatery wins

Beyond Juicery + Eatery, established in 2005, has built a strong regional presence with numerous locations across the Midwest. The brand shows significant market penetration in Michigan, while establishing a growing footprint in Ohio. This focused expansion strategy demonstrates careful market development and strong regional brand recognition in these core markets.

The franchise maintains impressive customer satisfaction metrics with consistently positive ratings across thousands of customer reviews, indicating strong service quality and product delivery. Their location in Birmingham, Michigan, notably outperforms with exceptional ratings, showcasing the concept's potential in upscale suburban markets.

Successful locations typically flourish in affluent suburban areas and urban centers with health-conscious demographics and strong daytime population. The franchise's concentrated presence in the Midwest suggests substantial expansion opportunities, particularly in neighboring markets that share similar demographics and consumer behaviors.

Prospective franchisees should target locations with high foot traffic, proximity to office complexes or retail centers, and areas with median household incomes above regional averages. The brand's established track record and success in its current markets demonstrates particular promise in areas with established health and wellness trends and educated, middle to upper-income consumers.
Total US locations
41
Franchise units
38
Corporate locations
3
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Beyond Juicery + Eatery

Avg gross revenue$914,513
Investment range$360,921 – $515,650
Investment midpoint$438,286
Brand fund2%
Royalty6%
Franchise fee$30,000
Min. net worth
Min. liquid capital
Beyond Juicery + Eatery requires an initial investment of $360,921 to $515,650, positioning it as a mid-tier opportunity within the fast-casual segment. This investment level sits below the sub-sector average minimum of $406,514, making it relatively accessible for qualified investors seeking entry into the growing health-focused food market.

The functional beverage and healthy fast-casual sector benefits from strong consumer trends toward wellness, convenience, and premium ingredients. Beyond's partnership with Everyday Dose for functional coffee and matcha products positions the brand within the expanding adaptogenic and functional food market, which appeals to health-conscious millennials and Gen Z consumers.

With 41 units and nearly two decades of operation since 2005, Beyond demonstrates moderate system maturity and steady growth trajectory. While the unit count suggests a boutique franchise system, this may indicate selective expansion and market positioning rather than aggressive scaling challenges.

The reported gross revenue of $914,513 significantly exceeds the sub-sector average of $696,569 by over 31%, demonstrating strong revenue performance within the fast-casual segment. The brand's focus on premium ingredients and functional beverages typically commands higher price points but requires markets with sufficient disposable income.

The operational complexity of fresh juice preparation, made-to-order smoothie bowls, and functional beverage crafting requires hands-on management or experienced food service operators. Multi-unit development opportunities may exist in markets with strong health and wellness demographics.
Did you know? Starting your own Beyond Juicery + Eatery franchise, where fresh-pressed juices meet wholesome eats in the booming health food market, requires a total investment between $360,921 and $515,650, which covers everything from the $30,000 franchise fee to equipment, build-out costs, and working capital needed to launch your nutritious neighborhood destination.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$361K–$516K
Most common
$360,921
Minimum
$438,286
Midpoint
$515,650
Maximum

Per FDD Item 7, total initial investment ranges from $360,921 to $515,650. The midpoint $438,286 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$972K
$941K
$915K
2021
2022
2023
Avg
$943K
YOY change (2022 -> 2023)
-3%

According to Item 19 of the Franchise Disclosure Document, Beyond Juicery + Eatery has an average gross revenue of $915K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+14% YoY
50403020100
2019
2020
2021
2022
2023
41 units open as of 2023 FDD+5 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Beyond Juicery + Eatery's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Beyond Juicery + Eatery franchise typically ranges between $360,921.00 and $515,650.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Beyond Juicery + Eatery
Beyond Juicery + Eatery
$915K avg revenue · 38+ US franchises

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