Blimpie

Blimpie

Information based on 2023 FDD

Food & Beverage · Sub Sandwiches

Investment min
$75K
Total: $75K–$346K
Avg gross revenue
N/A
Unit-level, 2023
Franchise fee
$10K–$20K
Per current disclosure
Royalty
$300/wk
Locations
114
Franchising since 1970

Description

What is Blimpie?

Founded in 1964, Blimpie has established itself as an iconic American sub sandwich franchise with a rich heritage of serving fresh, made-to-order sandwiches that have delighted customers for generations. Known for their signature slicing technique where meats and cheeses are freshly cut right in front of customers, Blimpie differentiates itself through its commitment to quality ingredients and authentic deli-style preparation.

The brand's most celebrated offering, the 'Blimpie Best,' has become legendary among sandwich enthusiasts, featuring a perfect combination of premium meats, cheeses, and fresh vegetables. Their menu extends beyond traditional subs to include salads, wraps, and catering services, providing franchisees with multiple revenue streams.

What sets Blimpie apart is their dedication to customer service and community integration. Their loyalty program, Blimpie Rewards, helps build a dedicated customer base while providing valuable insights for franchise owners. The brand maintains a strong focus on cleanliness, efficiency, and creating a welcoming atmosphere that keeps customers coming back.

For potential franchisees, Blimpie offers a proven business model with comprehensive training and ongoing support. Their streamlined operations make it possible for owners to maintain consistent quality while managing costs effectively. The brand's adaptability is evident in their various store formats, from traditional locations to co-branded opportunities and non-traditional venues.

As part of the Kahala Brands family, Blimpie franchisees benefit from the backing of a larger organization with extensive franchise experience and resources, positioning them for success in the competitive quick-service restaurant industry.
  • 60-year established brand heritage
  • Kahala Franchising corporate backing
  • Lower entry investment requirements
  • Proven sandwich shop concept
  • Counter-serve operational simplicity
  • Hot and cold menu variety

Location Analysis

Where Blimpie wins

Blimpie maintains a strategic presence across multiple states with numerous locations, showing strongest concentration in the Northeast and select markets across the country. The franchise's core strength lies in New York and New Jersey, reflecting its NYC origins and established brand recognition in the region. Georgia emerges as a significant Southern hub, while states like Iowa and Idaho demonstrate viable markets in less populous regions.

With an average rating of 3.64 across thousands of customer reviews, Blimpie shows consistent performance but indicates room for operational improvements. The sample location's strong performance at Johns Hopkins Hospital suggests particularly high potential in institutional settings, pointing to opportunities in similar venues.

The franchise's current footprint reveals significant expansion potential, particularly in the Mid-Atlantic and Southeast regions where market gaps exist between established clusters. Ideal locations typically include high-traffic areas with strong daytime populations, such as medical centers, universities, and urban business districts. The success of institutional locations suggests focusing on captive audience venues.

Prospective franchisees should prioritize locations with steady weekday foot traffic, limited direct competition from other sub sandwich chains, and proximity to office, healthcare, or educational facilities. Markets with strong lunch crowds and catering potential offer the best opportunity for success.
Total US locations
120
Franchise units
114
Corporate locations
6
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Blimpie

Avg gross revenueN/A
Investment range$74,780 – $346,200
Investment midpoint$210,490
Brand fund4%
Royalty$300/wk
Franchise fee$9,520–$19,900
Min. net worth
Min. liquid capital
Blimpie presents an **entry-level investment opportunity** with total capital requirements ranging from **$74,780 to $346,200**, positioning it significantly below the sub-sector average of $419,677-$864,432. This lower barrier to entry makes it accessible to first-time franchisees and those with limited capital resources. The sandwich shop segment benefits from consistent consumer demand for quick-service dining, though faces intense competition from established players like Subway and emerging fast-casual concepts.

With **120 units** and **60 years of operational history** since 1964, Blimpie demonstrates system longevity but operates with a relatively modest footprint compared to major competitors. The brand is owned by Kahala Franchising, providing corporate infrastructure and multi-brand operational expertise. However, the limited unit count may indicate challenges with brand recognition and market penetration in an increasingly crowded segment.

The **reduced investment threshold** appeals to investors seeking lower-risk entry into food service, though this may reflect compressed unit economics typical of smaller franchise systems. Territory availability likely exists in many markets given the system's size relative to the addressable market.

**Ideal investors** include first-time franchisees with **$75,000-$350,000** in available capital, food service experience preferred but not essential, and interest in hands-on operations. Markets with limited direct competition from major sandwich chains may offer better positioning opportunities. Prospective franchisees should carefully review the Franchise Disclosure Document to understand ongoing fees, territory rights, and system support levels before making investment decisions.
Did you know? Did you know that launching your own Blimpie submarine sandwich franchise - famous for their freshly sliced meats and made-to-order subs since 1964 - requires a total investment between $74,780 and $346,200, which covers everything from the franchise fee and equipment to build-out costs, giving you multiple investment levels to match different market sizes and locations?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$75K–$346K
Most common
$74,780
Minimum
$210,490
Midpoint
$346,200
Maximum

Per FDD Item 7, total initial investment ranges from $74,780 to $346,200. The midpoint $210,490 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

-15% YoY
300240180120600
2017
2018
2019
2020
2021
2022
2023
120 units open as of 2023 FDD-22 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Blimpie's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Blimpie franchise typically ranges between $74,780.00 and $346,200.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Blimpie
Blimpie
N/A avg revenue · 114+ US franchises

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