Built Custom Burgers

Built Custom Burgers

Information based on 2024 FDD

Food & Beverage · Burgers & Fries

Investment min
$418K
Total: $418K–$1M
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$24K–$30K
Per current disclosure
Royalty
5%
of gross revenue
Locations
3
Franchising since 2014

Description

What is Built Custom Burgers?

Built Custom Burgers represents an innovative approach to the classic American burger joint, offering a unique, customizable dining experience that puts customers in control of their culinary creation. Founded in 2013, this emerging franchise has carved out its niche in the competitive fast-casual dining sector by focusing on quality, customization, and customer satisfaction.

At Built Custom Burgers, guests embark on a personalized burger-crafting journey, selecting from premium, fresh ingredients to build their perfect burger. The concept combines the timeless appeal of handcrafted burgers with modern dining preferences for customization and transparency. Each patty is made from high-quality beef, grilled to perfection, and can be paired with an extensive selection of fresh toppings, artisanal cheeses, and house-made sauces.

What sets Built Custom Burgers apart is their commitment to both quality and experience. The restaurant's assembly-line style service allows customers to watch their creation come to life, while the open kitchen concept reinforces their dedication to transparency and food quality. Their menu extends beyond traditional beef burgers to include chicken, turkey, and vegetarian options, ensuring there's something for every dietary preference.

The modern, industrial-chic aesthetic of Built Custom Burgers creates an inviting atmosphere that appeals to a broad demographic, from families to young professionals. With a focus on fresh ingredients, customization, and customer service, this franchise represents an opportunity to be part of the evolving fast-casual dining landscape while delivering a product that resonates with today's discerning consumers.
  • Lower entry cost than competitors
  • Custom burger concept meets trends
  • Prime territories still available
  • Efficient operational model reduces costs

Location Analysis

Where Built Custom Burgers wins

Built Custom Burgers represents an emerging player in the custom burger segment, currently maintaining a limited market presence. With focused geographic distribution across select markets, the brand is in its early expansion phase, suggesting significant opportunity for first-mover advantage in untapped markets. While specific location data is limited, the custom burger concept typically performs well in urban and suburban areas with high foot traffic, particularly near office complexes, universities, and retail centers.

The brand's controlled footprint indicates a carefully managed growth strategy, which allows for refined operational processes before broader expansion. For prospective franchisees, this presents both an opportunity and a challenge - while there's substantial territory available for development, the limited operational history means careful due diligence is essential.

Ideal locations should target areas with median household incomes above $50,000, daytime population density of at least 25,000 within a 3-mile radius, and strong lunch traffic. End-cap or inline positions in lifestyle centers or mixed-use developments typically offer the best visibility and access for this concept. Key demographic targets include millennials and young professionals who value customization and quality in their dining choices.

Potential franchisees should focus on markets with growing populations, strong food service spending patterns, and limited direct competition in the custom burger segment. Secondary markets in growing metropolitan areas may offer particularly attractive opportunities for establishing an early presence.
Total US locations
3
Franchise units
3
Corporate locations
0
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Built Custom Burgers

Avg gross revenueN/A
Investment range$417,500 – $1,007,000
Investment midpoint$712,250
Brand fund1%
Royalty5%
Franchise fee$24,000–$30,000
Min. net worth
Min. liquid capital
Built Custom Burgers requires an investment range of $417,500 to $1,007,000, positioning it as a mid-tier franchise opportunity within the burger segment. This investment level sits substantially below the sub-sector averages of $985,322 to $2,087,083, making it an accessible entry point for entrepreneurs seeking burger franchise ownership without premium-tier capital requirements.

The burger and fries segment remains resilient within food service, driven by consistent consumer demand for customizable, fast-casual dining experiences. The "build-your-own" concept aligns with growing consumer preferences for personalization and perceived value in dining choices.

With only three operating units since 2013, Built Custom Burgers represents an emerging franchise system with limited operational history. This early-stage positioning presents both opportunity and risk - potential franchisees may benefit from ground-floor growth potential but face uncertainties regarding proven operational systems and brand recognition.

The investment structure likely includes kitchen equipment, build-out costs, initial inventory, and working capital typical of fast-casual concepts. Prospective investors should expect moderate operational complexity requiring hands-on management or experienced restaurant operators.

Ideal candidates should possess restaurant industry experience, liquid capital exceeding the minimum investment, and comfort with emerging brand risk. The lower investment threshold makes it suitable for first-time franchisees or those seeking portfolio diversification without premium burger brand capital requirements.

Thorough FDD review and franchisor discussions are essential given the system's developmental stage and limited operational track record." "brand_bragging_rights": [ "Lower investment than sector average", "Customizable burger build-your-own concept", "Ground floor franchise growth opportunity", "Accessible mid-tier investment requirements", "Emerging brand with expansion potential", "Fast-casual dining market positioning
Did you know? Did you know that launching your own Built Custom Burgers franchise - where guests create their perfect burger from premium ingredients and unique toppings - requires a total investment between $417,500 and $1,007,000, which covers everything from the $24,000-$30,000 franchise fee to equipment, buildout, and working capital needed to bring this popular build-your-own burger concept to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$418K–$1M
Most common
$417,500
Minimum
$712,250
Midpoint
$1,007,000
Maximum

Per FDD Item 7, total initial investment ranges from $417,500 to $1,007,000. The midpoint $712,250 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

0% YoY
654210
2017
2018
2019
2020
2021
2022
2023
2024
3 units open as of 2024 FDD

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Built Custom Burgers's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Built Custom Burgers franchise typically ranges between $417,500.00 and $1,007,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Built Custom Burgers
Built Custom Burgers
N/A avg revenue · 3+ US franchises

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