Burning Rice
Food & Beverage · Asian
Description
What is Burning Rice?
The restaurant's concept centers around customizable rice bowls that allow customers to build their perfect meal, featuring a variety of premium proteins, fresh vegetables, and signature sauces. Each location showcases a sleek, modern design that creates an inviting atmosphere for both dine-in and takeout customers, reflecting the brand's commitment to both traditional values and contemporary dining preferences.
What sets Burning Rice apart is its dedication to quality ingredients and cooking techniques that honor authentic Asian culinary traditions while appealing to American palates. The franchise has developed efficient operational systems that maintain consistency across locations while allowing for the personal touch that makes each restaurant feel like a local favorite.
For entrepreneurs, Burning Rice offers a compelling business model in the rapidly growing Asian fast-casual segment. The brand provides comprehensive training programs, proven operational procedures, and ongoing support to help franchisees succeed. With its current presence primarily in select markets, Burning Rice presents an excellent opportunity for expansion in both urban and suburban locations, catering to the increasing demand for healthy, flavorful Asian cuisine in a quick-service format.
- Revenue exceeds sub-sector average significantly
- Lower investment than sector average
- Growing Asian food market demand
- Early-stage territorial availability opportunities
- Fast-casual dining segment positioning
- Authentic Asian cuisine concept focus
Location Analysis
Where Burning Rice wins
Ideal locations for Burning Rice franchises should target areas with key demographic indicators: median household incomes above $65,000, significant daytime population density, and a strong presence of millennials and Gen-Z consumers who appreciate authentic Asian cuisine. Prime sites include retail centers near office complexes, university campuses, and high-traffic shopping districts with complementary food and retail offerings.
The franchise's current market presence presents significant opportunities for first-mover advantages in untapped markets, particularly in metropolitan areas with growing Asian populations and established food delivery infrastructure. Potential franchisees should focus on locations with substantial residential density within their trade areas, visible storefront positioning, and ample parking. Markets with demonstrated success in similar fast-casual Asian concepts should be prioritized for initial expansion efforts.
Is your territory available?
We'll take you through a few quick questions, then Burning Rice confirms availability directly.
Financial Analysis
The numbers behind Burning Rice
The Asian food segment benefits from strong consumer demand trends driven by increasing appetite for diverse, flavorful cuisine and health-conscious dining options. Fast-casual Asian concepts particularly capitalize on convenience-focused consumer behavior and premium ingredient positioning.
As a relatively young franchise system established in 2017 with 7 units, Burning Rice represents an early-stage investment opportunity. While the limited unit count suggests nascent brand recognition, it may offer territorial advantages for early adopters. The reported gross revenue of $744,714 substantially exceeds the sub-sector average of $377,891, though investors should carefully evaluate this metric's sustainability across the small system.
Key investment considerations include the franchise's limited operational track record and developing brand infrastructure. The Asian food segment's competitive intensity requires strong operational execution and local market adaptation.
Ideal investors should possess restaurant industry experience, sufficient liquid capital for the mid-tier investment requirement, and commitment to hands-on operational involvement. Markets with diverse demographics and appreciation for authentic Asian cuisine present optimal opportunities. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence given the system's early development stage.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $333,500 to $507,400. The midpoint $420,450 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Burning Rice has an average gross revenue of $745K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2022 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Burning Rice's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Burning Rice franchise typically ranges between $333,500.00 and $507,400.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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