
Cambria Hotels
Lodging & Hospitality · Hotels, Resorts
Description
What is Cambria Hotels?
What sets Cambria Hotels apart is their commitment to delivering a distinctly upscale yet relaxed experience that resonates with today's travelers. Each property features contemporary architecture and stylish design elements that reflect the unique character of its location. Guest rooms are thoughtfully appointed with spa-style bathrooms, spacious workspaces, and modern amenities that cater to both productivity and relaxation.
The brand distinguishes itself through its focus on culinary excellence, featuring on-site restaurants and bars that serve locally inspired dishes and craft beverages. Business travelers appreciate the state-of-the-art meeting spaces and fitness centers, while leisure guests enjoy premium amenities like indoor pools and outdoor spaces designed for socializing.
As part of the Choice Hotels family, Cambria benefits from a robust reservation system and the popular Choice Privileges rewards program, offering guests valuable points and perks. The brand's growth strategy focuses on developing properties in high-demand markets where modern travelers seek elevated experiences without ultra-luxury prices.
For potential franchisees, Cambria Hotels offers the opportunity to operate in the rapidly growing upscale lodging segment with the backing of Choice Hotels' extensive support system, including comprehensive training, marketing resources, and operational guidance.
- Choice Hotels International brand power and support system
- Premium upscale positioning with $14.8M+ investment threshold
- Selective 74-unit portfolio ensuring brand exclusivity
- Secondary and tertiary market focus strategy
- Modern design and contemporary amenities standard
- Business traveler and extended-stay market targeting
Location Analysis
Where Cambria Hotels wins
The franchise shows particular strength in suburban markets near major metropolitan areas, as exemplified by locations like Glen Burnie, Maryland near Baltimore. This positioning allows properties to capture both business travelers and leisure guests while maintaining competitive rates compared to downtown hotels. Growth opportunities exist in the Southeast and Western states, where the brand has significant room for expansion.
Ideal locations for new Cambria properties typically feature proximity to business districts, airports, or major attractions, with strong demographic indicators including median household incomes above $75,000 and substantial corporate presence. Markets with high business travel volume and limited upscale select-service competition present the strongest opportunities for new franchisees. The brand's modern design and focus on business amenities particularly resonate in emerging secondary markets experiencing economic growth.
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Financial Analysis
The numbers behind Cambria Hotels
The lodging industry benefits from recovering travel demand post-pandemic, with business and leisure travel showing resilient patterns. Cambria's focus on secondary and tertiary markets provides strategic advantages through lower real estate costs and reduced competition compared to primary metropolitan areas.
With 74 active units since 2005, the system demonstrates measured growth and selective development, indicating careful market positioning rather than rapid expansion. This controlled approach suggests strong franchisor oversight and brand protection, though it also reflects the challenges of premium hotel development in smaller markets.
The significant investment requirement necessitates experienced hospitality operators with substantial liquid capital and proven hotel management capabilities. Ideal investors possess extensive hospitality experience, particularly in upscale segments. Markets with strong business travel demand and limited upscale lodging options present optimal opportunities.
Note: Revenue data is not available for comprehensive financial performance analysis. Sub-sector average gross revenue of $1,502 requires clarification of measurement methodology.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $14,776,290 to $28,678,998. The midpoint $21,727,644 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Cambria Hotels's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Cambria Hotels franchise typically ranges between $14,776,290.00 and $28,678,998.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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