Camp Margaritaville

Camp Margaritaville

Information based on 2024 FDD

Lodging & Hospitality · Hotel Resorts

Investment min
$5M
Total: $5M–$58M
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$131K–$249K
Per current disclosure
Royalty
5%
of gross revenue
Locations
5
Franchising since 2021

Description

What is Camp Margaritaville?

Camp Margaritaville represents the perfect fusion of Jimmy Buffett's laid-back, tropical lifestyle philosophy with premium hospitality experiences. This unique hotel resort franchise transforms traditional lodging into an immersive paradise where guests can escape the ordinary and embrace the 'island state of mind.'

Drawing inspiration from Buffett's iconic music and lifestyle brand, each Camp Margaritaville location offers a distinctive blend of casual luxury and tropical ambiance. The resorts feature signature amenities that transport guests to their own piece of paradise, including themed pools, tiki bars, and entertainment venues that capture the essence of the Margaritaville spirit.

What sets Camp Margaritaville apart is its ability to create an authentic vacation experience that appeals to both families and adventure seekers. The properties typically include resort-style swimming pools, recreational facilities, and unique dining options that serve up both classic favorites and Caribbean-inspired cuisine. The franchise's commitment to delivering exceptional guest experiences is evident in every detail, from the tropical décor to the carefully curated activities and entertainment programs.

As a franchise opportunity, Camp Margaritaville benefits from its association with the globally recognized Margaritaville brand, which has cultivated a loyal following over decades. The concept taps into the growing market for experiential hospitality, offering guests more than just a place to stay – it provides a complete lifestyle experience that resonates with those seeking an escape from the everyday routine while maintaining high standards of comfort and service.
  • Iconic Jimmy Buffett Margaritaville brand recognition
  • Premium lifestyle hospitality positioning in growing experiential travel market
  • Lower entry investment than hotel resort sub-sector average
  • Exclusive franchise opportunity with highly selective expansion
  • Unique themed resort experience targeting affluent leisure travelers
  • Established brand heritage dating to 1985

Location Analysis

Where Camp Margaritaville wins

Camp Margaritaville, with an emerging presence in the market, represents a growing player in the destination resort segment of the hospitality industry. Despite its current selective footprint, the brand leverages its unique positioning as a lifestyle resort destination inspired by Jimmy Buffett's laid-back Caribbean aesthetic. The franchise shows strategic potential for expansion, particularly in coastal regions and popular vacation destinations where the brand's tropical resort concept resonates strongly with target demographics. Ideal locations typically include areas with high tourist traffic, proximity to beaches or recreational attractions, and markets with strong disposable income levels. The brand appears to be taking a measured approach to growth, focusing on premium locations that can support the full resort experience. Successful locations tend to require significant land parcels (typically 5-10 acres) in destination markets with established tourism infrastructure. Prime expansion opportunities exist in coastal regions along the Gulf Coast, Southeast Atlantic seaboard, and select mountain resort destinations where the vacation lifestyle concept can thrive year-round. For prospective franchisees, key location criteria should include markets with strong tourism metrics, higher-than-average household incomes, and demonstrated demand for experiential hospitality offerings. The brand's current development pattern suggests a selective approach to site selection and development, prioritizing quality locations over rapid expansion.
Total US locations
5
Franchise units
5
Corporate locations
0
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Camp Margaritaville

Avg gross revenueN/A
Investment range$4,503,500 – $58,451,000
Investment midpoint$31,477,250
Brand fund1.5%
Royalty5%
Franchise fee$131,000–$248,500
Min. net worth
Min. liquid capital
Camp Margaritaville represents a premium-tier hospitality investment with a minimum investment of $4.5 million (maximum investment data unavailable), positioning it significantly below the hotel resort sub-sector average investment range of $6.2-$7.7 million. This lifestyle hospitality brand leverages Jimmy Buffett's iconic Margaritaville brand equity, targeting the growing experiential travel market where the sub-sector averages $57,358 in gross revenue.

With only 5 operational units since 1985, the franchise demonstrates extremely limited expansion over nearly four decades, indicating highly selective development rather than traditional franchise growth. This minimal footprint suggests either very restrictive franchising criteria or limited market demand, representing both exclusivity and potential scalability concerns compared to the 37 franchises operating in this sub-sector.

Ideal investors require substantial liquid capital, likely $1.5-2 million minimum, with hospitality management experience essential. The complex nature of resort operations demands sophisticated operational expertise and strong local market knowledge. Revenue data is unavailable, making financial performance assessment challenging for prospective investors.

Key considerations include seasonal revenue fluctuations typical in resort markets, high operational complexity, dependence on discretionary leisure spending, and the unknown maximum investment requirement. Prospective investors should thoroughly review the FDD and assess local market demographics before proceeding with this premium lifestyle hospitality opportunity.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$5M–$58M
Most common
$4,503,500
Minimum
$31,477,250
Midpoint
$58,451,000
Maximum

Per FDD Item 7, total initial investment ranges from $4,503,500 to $58,451,000. The midpoint $31,477,250 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

+25% YoY
654210
2019
2020
2021
2022
2023
2024
5 units open as of 2024 FDD+1 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Camp Margaritaville's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Camp Margaritaville franchise typically ranges between $4,503,500.00 and $58,451,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Camp Margaritaville
Camp Margaritaville
N/A avg revenue · 5+ US franchises

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