Cheeseburger Bobby's
Food & Beverage · Fast Casual
Description
What is Cheeseburger Bobby's?
What sets Cheeseburger Bobby's apart is their innovative build-your-own burger concept featuring an extensive toppings bar. Guests can customize their burgers with a wide array of fresh vegetables, premium sauces, and unique seasonings, ensuring each meal is perfectly crafted to individual preferences. The restaurant's commitment to quality is evident in their fresh-cut Idaho potatoes for fries, hand-breaded chicken tenders, and house-made frozen custard desserts.
The franchise has cultivated a loyal following through their dedication to exceptional customer service and consistent food quality. Their menu extends beyond burgers to include turkey burgers, grilled chicken sandwiches, and vegetarian options, catering to diverse dietary preferences. The restaurant's atmosphere strikes a perfect balance between casual dining and quick service, featuring both indoor and outdoor seating options with modern amenities like multiple TVs and a clean, welcoming environment.
Cheeseburger Bobby's has positioned itself in the sweet spot between fast food and full-service restaurants, offering higher quality than traditional quick-service restaurants while maintaining competitive prices. Their reward program and customer-centric approach have helped build a strong community presence, making it an attractive option for entrepreneurs looking to enter the thriving fast-casual restaurant sector.
- 17% above fast-casual subsector average revenue performance
- Established 17-year track record since 2007
- Selective growth model with 12 carefully managed locations
- Premium investment tier positioning in fast-casual market
- Controlled franchise system focused on operational excellence
- Above-average unit economics in competitive burger segment
Location Analysis
Where Cheeseburger Bobby's wins
While customer rating data is limited, the franchise's sustained presence in Georgia indicates market viability, particularly in middle-income suburban communities. The brand's performance in markets like Martinez, Georgia exemplifies their preferred positioning in growing suburban areas with strong residential demographics and steady daytime traffic.
The fast-casual burger segment remains highly competitive, but Cheeseburger Bobby's focused regional footprint allows for targeted expansion in underserved markets. Prime expansion opportunities exist in high-growth southeastern markets, particularly in Charlotte, Greenville-Spartanburg, and secondary Georgia markets.
Ideal locations should target suburban areas with median household incomes above $65,000, strong daytime population, and proximity to retail centers or office parks. Success factors include visibility from major arterials, adequate parking, and demographics supporting fast-casual dining price points. The brand's concentrated presence suggests a preference for markets where operational support and brand awareness can be efficiently maintained.
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Financial Analysis
The numbers behind Cheeseburger Bobby's
The fast-casual segment continues experiencing robust growth as consumers seek quality alternatives between quick-service and full-service dining. The burger category remains highly competitive, with established players dominating market share, though opportunities exist for differentiated concepts.
With 12 units since 2007, Cheeseburger Bobby's represents a smaller franchise system focused on controlled growth rather than rapid expansion. This limited scale may impact brand recognition and purchasing power but could indicate selective franchisee acceptance and market testing. The reported gross revenue of $812,667 exceeds sub-sector averages by approximately 17%, suggesting solid unit-level performance despite the system's modest size.
Prospective investors should possess substantial liquid capital and restaurant industry experience given the operational complexity of fresh food preparation. Territory availability may be broader given the limited current footprint, though market protection policies require FDD review.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $500,000 to $897,000. The midpoint $698,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Cheeseburger Bobby's has an average gross revenue of $813K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
Buyer FAQs
Frequently asked questions
The initial investment for a Cheeseburger Bobby's franchise typically ranges between $500,000.00 and $897,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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