Country Waffles Breakfast & Lunch

Country Waffles Breakfast & Lunch

Information based on 2023 FDD

Food & Beverage · Other Food & Beverage

Investment min
$312K
Total: $312K–$809K
Avg gross revenue
N/A
Unit-level, 2023
Franchise fee
$35K
Per current disclosure
Royalty
5%
of gross revenue
Locations
16
Franchising since 1992

Description

What is Country Waffles Breakfast & Lunch?

Country Waffles Breakfast & Lunch is a beloved family-style restaurant franchise that has been serving delicious comfort food since 1992. Specializing in breakfast and lunch offerings, this charming establishment has built a strong reputation for its warm, welcoming atmosphere and high-quality, made-to-order meals.

The franchise is particularly famous for its signature waffles, which come in various creative combinations - from classic butter and syrup to more adventurous options like banana foster and chicken & waffles. Beyond their namesake dish, Country Waffles offers an extensive menu featuring hearty omelets, eggs benedict variations, fluffy pancakes, and satisfying lunch options.

What sets Country Waffles apart is their commitment to creating a modern country-style dining experience that combines rustic charm with contemporary comfort. Many locations feature spacious dining areas with comfortable booth seating, private rooms for events or meetings, and thoughtful touches like jukebox music to enhance the dining atmosphere.

The franchise prides itself on maintaining high standards of cleanliness and providing attentive, friendly service. Their generous portions and reasonable prices have made them a popular choice for families and breakfast enthusiasts alike. Most locations operate from early morning until mid-afternoon, focusing on perfecting the breakfast and lunch experience.

Country Waffles restaurants have successfully established themselves as more than just another breakfast chain - they're community gathering spots where quality food meets comfortable dining in a family-friendly setting. Their commitment to fresh ingredients, generous portions, and warm hospitality has earned them a loyal following in their operating markets.
  • 30+ years proven operating history
  • Homestyle comfort food specialization
  • Family-owned authentic brand heritage
  • Fresh quality ingredient commitment
  • Breakfast lunch dual daypart revenue
  • Locally focused community positioning

Location Analysis

Where Country Waffles Breakfast & Lunch wins

Country Waffles Breakfast & Lunch, established in 1992, maintains a notable presence in California, though detailed state distribution data is currently limited. Their presence in the California market includes established locations throughout the state, including their Morgan Hill establishment at 15900 Monterey Road, and the franchise maintains a solid reputation with strong customer satisfaction ratings across their operations.

The brand's three-decade history in California's competitive breakfast and lunch segment demonstrates their staying power in the market. Their business model focuses on breakfast and lunch service, positioning them within a specific daypart that helps optimize operational efficiency and resource utilization.

The franchise's current footprint suggests a deliberate approach to growth, maintaining focus within California's diverse market landscape. Their consistent performance metrics indicate reliable service delivery and customer satisfaction across their operations. While the brand has established a meaningful presence in the California market, there appears to be room for additional growth within the state, particularly given their 30-year operating history and proven business model.

Future development opportunities may exist in underserved areas within California, where the brand's breakfast and lunch concept has already demonstrated viability. However, any expansion plans would need to be evaluated based on detailed market analysis and demographic data to ensure alignment with the brand's successful operating model.
Total US locations
16
Franchise units
16
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Country Waffles Breakfast & Lunch

Avg gross revenueN/A
Investment range$311,800 – $808,600
Investment midpoint$560,200
Brand fund2%
Royalty5%
Franchise fee$35,000
Min. net worth
Min. liquid capital
Country Waffles requires an investment range of $311,800 to $808,600, positioning it as a mid-tier opportunity within the breakfast/lunch segment. This investment level sits substantially above the sub-sector average of $210,893 to $461,179, reflecting the brand's established positioning and comprehensive restaurant infrastructure requirements including kitchen equipment, seating areas, and specialized waffle-making stations.

The breakfast and lunch segment benefits from recession-resistant characteristics as consumers consistently seek affordable comfort food options. However, this market faces increasing competition from fast-casual chains and delivery platforms, requiring strong operational execution and local market presence.

With 16 units operating since 1992, Country Waffles demonstrates operational longevity but maintains a relatively small footprint compared to major breakfast chains. This limited scale may impact brand recognition and purchasing power, though it potentially offers greater territory availability and personalized franchisor support for new operators.

The higher investment threshold suggests comprehensive operational requirements and quality standards, which may limit competition but requires substantial capital commitment. Prospective investors should possess $250,000+ liquid capital and restaurant management experience, given the complexity of breakfast service timing and food preparation demands.

Ideal candidates include experienced restaurant operators seeking established breakfast concepts in underserved markets. The brand's 30+ year operating history provides operational stability, though investors should carefully evaluate local market demographics and breakfast dining patterns. Multi-unit development potential exists but requires thorough market analysis and phased expansion planning.
Did you know? Did you know that bringing the beloved comfort of Country Waffles Breakfast & Lunch's signature all-day breakfast and hearty lunch menu to your community requires a total investment between $311,800 and $808,600, which covers everything from the $35,000 franchise fee to kitchen equipment, buildout costs, and working capital needed to serve up those famous golden waffles and satisfying comfort food favorites that keep customers coming back morning, noon, and afternoon?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$312K–$809K
Most common
$311,800
Minimum
$560,200
Midpoint
$808,600
Maximum

Per FDD Item 7, total initial investment ranges from $311,800 to $808,600. The midpoint $560,200 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

+7% YoY
3024181260
2016
2017
2018
2019
2020
2021
2022
2023
16 units open as of 2023 FDD+1 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Country Waffles Breakfast & Lunch's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Country Waffles Breakfast & Lunch franchise typically ranges between $311,800.00 and $808,600.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Country Waffles Breakfast & Lunch
Country Waffles Breakfast & Lunch
N/A avg revenue · 16+ US franchises

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