Cousins Maine Lobster - Storefront

Cousins Maine Lobster - Storefront

Information based on 2024 FDD

Food & Beverage · Full Service Restaurants

Investment min
$267K
Total: $267K–$969K
Avg gross revenue
$821K
Unit-level, 2024
Franchise fee
$40K
Per current disclosure
Royalty
6%
of gross revenue
Locations
5
Franchising since 2014

Description

What is Cousins Maine Lobster - Storefront?

Cousins Maine Lobster brings the authentic taste of Maine's legendary seafood to locations across America through their innovative storefront restaurant concept. Born from a successful appearance on Shark Tank and founded by real-life cousins Jim Tselikis and Sabin Lomac, this franchise has transformed from a single food truck into a beloved restaurant brand that captures the essence of New England's seafood culture.

The franchise stands out for its commitment to serving only premium, sustainably sourced Maine lobster in a variety of creative preparations. Their menu features classic favorites like lobster rolls (served both Maine and Connecticut style), lobster tacos, and lobster bisque, alongside innovative fusion dishes that appeal to modern diners. Each restaurant maintains direct relationships with Maine lobstermen, ensuring the highest quality seafood reaches customers' plates.

What sets Cousins Maine Lobster apart is their unique ability to deliver an authentic Maine lobster shack experience in a contemporary casual dining setting. The restaurants feature a welcoming atmosphere that combines coastal New England charm with modern dining convenience. Their business model has proven successful in both urban and suburban locations, attracting customers seeking a premium seafood experience without the fine dining price tag.

Franchisees benefit from comprehensive training programs, proven operational systems, and strong brand recognition built through national media exposure. The concept's scalable model and efficient kitchen design allow for consistent execution of their signature menu items while maintaining the high-quality standards that have become synonymous with the Cousins Maine Lobster name.
  • Shark Tank television exposure boost
  • Authentic Maine lobster heritage brand
  • Lower investment than restaurant peers
  • Specialized seafood market positioning
  • Fresh premium product differentiation
  • Established supply chain partnerships

Location Analysis

Where Cousins Maine Lobster - Storefront wins

Founded in 2012, Cousins Maine Lobster maintains a select number of storefront locations across its operating territory. As a relatively young franchise in the full-service restaurant sector, the brand demonstrates a highly selective approach to expansion. While detailed performance metrics are not currently accessible, the concept's focus on premium seafood dining suggests careful site selection.

Based on the brand's specialty offering, ideal locations for Cousins Maine Lobster storefronts likely include upscale urban areas and affluent suburban communities with strong disposable income. Key success factors typically include: - Dense populations of young professionals and families - Above-average household incomes - Strong daytime population - Proximity to retail and entertainment districts - Limited premium seafood competition

Given the brand's measured footprint after a decade in operation, expansion opportunities may exist in both coastal and inland metropolitan markets. However, prospective franchisees should conduct thorough market research, as actual performance metrics and location data are limited. The selective growth pattern suggests a cautious approach to market selection, prioritizing optimal demographics and site characteristics over rapid expansion.
Total US locations
5
Franchise units
5
Corporate locations
0
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Cousins Maine Lobster - Storefront

Avg gross revenue$821,095
Investment range$266,700 – $968,900
Investment midpoint$617,800
Brand fund2%
Royalty6%
Franchise fee$40,000
Min. net worth
Min. liquid capital
Cousins Maine Lobster's storefront concept requires an investment range of $266,700 to $968,900, positioning it as an accessible entry point in the full-service restaurant sector. This investment level sits significantly below sub-sector averages of $1.05M-$2.3M, making it attractive for emerging restaurateurs seeking premium seafood positioning without traditional fine-dining capital requirements.

The seafood-focused restaurant segment benefits from growing consumer demand for fresh, sustainable dining experiences, though faces challenges from supply chain volatility and seasonal pricing fluctuations. The brand's television exposure through Shark Tank provides notable marketing advantages in an increasingly crowded casual dining landscape.

With only 5 units and 12 years of operation, the system represents an early-stage franchise opportunity. This limited scale may indicate either selective growth strategy or market penetration challenges, requiring careful evaluation of franchisor infrastructure and support capabilities.

The reported gross revenue of $821,095 falls below sub-sector averages, though this may reflect the system's boutique positioning and specialized menu focus. Prospective investors should consider the operational complexity of fresh seafood handling, supply chain management, and the seasonal nature of lobster pricing.

Ideal candidates possess restaurant management experience and sufficient working capital to navigate seafood cost fluctuations. The concept suits markets with higher disposable income and seafood dining preferences. Multi-unit development potential exists but requires careful market analysis given the specialized nature of the offering.
Did you know? Did you know that bringing the authentic taste of Maine's finest lobster rolls to your community through a Cousins Maine Lobster storefront franchise requires a total investment between $266,700 and $968,900, which covers everything from the $40,000 franchise fee to equipment, build-out costs, and working capital needed to serve up those famous lobster dishes that made the cousins a Shark Tank success story?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$267K–$969K
Most common
$266,700
Minimum
$617,800
Midpoint
$968,900
Maximum

Per FDD Item 7, total initial investment ranges from $266,700 to $968,900. The midpoint $617,800 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$1M$800K$600K$400K$200KN/A
$895K
$807K
$821K
2022
2023
2024
Avg
$841K
YOY change (2023 -> 2024)
+2%

According to Item 19 of the Franchise Disclosure Document, Cousins Maine Lobster - Storefront has an average gross revenue of $821K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-29% YoY
1086420
2017
2018
2019
2020
2021
2022
2023
2024
5 units open as of 2024 FDD-2 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Cousins Maine Lobster - Storefront's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Cousins Maine Lobster - Storefront franchise typically ranges between $266,700.00 and $968,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Cousins Maine Lobster - Storefront
Cousins Maine Lobster - Storefront
$821K avg revenue · 5+ US franchises

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